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Marketing Conferences You Should Know: Summer AMA Conference

What is the American Marketing Summer Conference?

The 2017 Summer AMA Conference, hosted in San Francisco, California, is the largest academic...

marketing conferences

The Cost of HubSpot: Pricing Breakdown

For a smaller organization that can't support a full marketing staff, finding a solid marketing automation software if vital to the success of...


Learn to Speak Inbound: 28 More Terms to Know

Are you new to inbound?

Before you begin your inbound marketing efforts, inbound terminology is something you should know and that you would...

Inbound Marketing

HubSpot for Higher Education Marketing

Higher education marketing has changed. Enrollment rates are continuing to decline but the options for students are increasing. The amount of...

HubSpot higher education

Learn to Speak Inbound: 28 Inbound Terms You Should Know

So you're new to Inbound Marketing?


Before you dive into the wonderful world of inbound marketing, there are some key inbound marketing terms...

Inbound Marketing Content Marketing Digital Marketing inbound terminology

How to Improve Student Enrollment with Inbound Marketing

With more than 68 million Gen Z-ers entering college for the first time over the next 15 years, colleges and universities will be forced to adapt...

Inbound Marketing higher education

Website Redesign & Conversion Rate Optimization for Local CrossFit Gym

One of the best perks about working with HubSpot is the ability to help local small businesses market their company in an efficient and affordable...

HubSpot Impact Awards

Ohio Inbound Marketing Day 2016 Keynote Speaker: Isaac Moche

As marketers we know that in order to stay up on all the latest trends in the industry, you have to attend a bunch of boring conferences that may...

ohio inbound marketing day

Ohio Inbound Marketing Day 2016 Keynote Speaker: Marcus Sheridan

ohio inbound marketing day

HubSpot's State of Inbound Report Recap

"In five years, marketing and sales will no longer exist."

This statement was the focal point of this year's State of Inbound Report, which argued...

Inbound Marketing The State of Inbound

INBOUND 2016: "The One That Was Scheduled On Election Day"

Here's how I picture the INBOUND 2016 conference event planning committee:

Person 1: "Hey so how are we going to make this year different guys? I...

HubSpot inbound

There's a New Sales Methodology in Town

Many of you are probably familiar with HubSpot's Inbound Methodology.

If you have taken HubSpot's Inbound Marketing Certification, you should...

HubSpot Sales inbound sales strategy

How to Join the National Speakers Association, and Why You Should

For any of you who read this and know me personally, you know that I have been speaking on and off since 2009.  
It was actually my friend...
national speakers association nsa speakers professional speaker

HubSpot CRM FAQ: 7 Questions to Consider Before Jumping In

One of my first jobs out of college was in outbound sales and cold calling for a retail design company in Columbus, Ohio.  

When I showed up on...

HubSpot hubspot partner hubspot crm sidekick for business sidekick

4 Great Digital Marketing Strategies by Columbus Nonprofits

The nonprofit business space is very different from a for-profit business. Not only does it make money differently and have different goals, a...

nonprofits marketing strategies for nonprofits

Your Marketing Reading List Just Got Organized With Pocket

Every marketer has a dream of becoming the best. Either working for the best agency or being the best marketer in the game. To get there, we know...

marketing books marketing reading list

10 Tips for a Productive Winter Break: College Style

You just finished another semester of college. You go Glenn Coco! After packing up weeks (or months) of dirty laundry, throwing away leftover...

Interview with Ohio Inbound Marketing Day Speaker: Paul Roetzer of PR 20/20

We are thrilled to be able to interview agency owner, author, and HubSpot superstar, Paul Roetzer, on the success of his business PR 20/20, and...

ohio inbound marketing day

Interview with Ohio Inbound Marketing Day Speaker: Jill Fratianne of HubSpot

We are so excited to have the opportunity to interview immensely successful HubSpot employee, Jill Fratianne, on change management and how HubSpot...

ohio inbound marketing day

Interview with Ohio Inbound Marketing Day Keynote: Joe Pulizzi

I'm absolutely delighted to have some time to shoot this video interview my friend Joe Pulizzi on his new book, Content Inc.  

Joe is the founder...

The Best Marketing Strategies for Nonprofits Who Want Donations

Sometimes it seems ridiculously unfair to nonprofits that they can't make money like everyone else. We've worked with several nonprofits ranging...

marketing strategies for nonprofits

Social Media Marketing Tools: Hootsuite vs HubSpot

To be honest, I have no idea what social media managers did before social media marketing tools like Hootsuite were created. Although, I guess the...

social media managment social media marketing hootsuite

6 Event Promotion Tips Sure to Get RSVP's

If you have ever planned an event you know that opening the doors to the sound of crickets is a planners worst nightmare.

October Columbus HUG Webcast is Open for Registration


Are your content offers working to add leads to you marketing database?

Inbound marketers understand that offering informative and educational...

Content Marketing VS Inbound Marketing: Comparing Origins

As a marketer or business owner, you're tasked with understanding a variety of marketing approaches and techniques and determining which can and...

Inbound Marketing Content Marketing inbound marketing agency content marketing agency

5 Tips for Hosting a Networking Event on the Cheap


Networking is essential for the success of a marketing professional.  You may have found yourself wanting to host a meetup of great minds, but...


Why Canva-for-Work Kicks Inbound Marketing Ass [An Overview]

Why does Canva-for-Work kick inbound maketing ass, you ask?

Because the average graphic designer charges $75-150 an hour. And every inbound...

Inbound Marketing

The Power of A/B Testing in Marketing

One of the classic challenges in the marketing world was having the ability to accurately measure the results of your marketing efforts.


Inbound Marketing Strategy

A Simple 5-Step Formula for Re-optimizing Old Blog Content

Publishing remarkable blog content that attracts visitors and converts them to join your marketing database can be a challenging and ongoing...

Inbound Marketing Content Marketing

The Internet vs. Expectant Mothers - A Buyers Journey

I'm having a baby!

...Did I get your attention?

Google knew about my pregnancy long before any of my friends or family did. 

Marketing Insights

A Business Development Tool No Marketing Executive Should Overlook

Are you building the game plan for your next marketing campaign?

Maybe, you're digging the foundation for your company as a whole.

Whether you're...

Marketing Tools Content Marketing Strategy Digital Marketing Marketing Insights Search

What is the Buying Behavior of the Millennial Consumer?

The millennial consumer is all grown up.

Now between the ages of 18-34, millennials are trendsetters in most areas, but their economic power is...

Marketing Insights

Columbus HUG: The Inbound Sales Process

Does you strategy involve smarketing?

If you have attended a Columbus HubSpot User Group meeting in the past, you have likely heard us use the...

HubSpot Inbound Marketing Sales

Can UberEATS Deliver on 10 Minute Guarantee?



Packing a nice healthy lunch and then forgetting it at home is the worst. Or worse still, that disrespectful co-worker who swipes...


The Benefits of Mentoring New Sales Associates

How can I get new sales associates selling faster?

This seems to be a frequent topic of discussion. Training and technology seem obvious. And the...


Marketing Innovations at Ohio Digital Marketing Conference


Source: Interact14 Activities

Are you curious about the future of digital marketing? Do you need some fresh ideas to...

Content Marketing Speaking Digital Marketing

Columbus HUG: Inbound Marketing for non-HubSpot Users

Interested in inbound marketing?

If so, I encourage you to join our upcoming Columbus HubSpot User Group (HUG) meeting. There's no need for you to...

Inbound Marketing Speaking

When More Doors are Bad for Business - Doorway Pages

What makes a website the most successful?

Useful, timely content certainly helps.

However, there’s something more to creating a sturdy...

Marketing Tools Content Marketing Strategy Search

Exploring the Latest Trends in Millennial Marketing

Millennials make up 24% of the population. By some estimations, they spend over $1 trillion a year, making them a prime target for marketers....

Marketing Insights

Marketing Strategies for Technical Products

Recently, the Harvard Business Review (HBR) conducted a marketing leadership study that interviewed over 350 CEOs, CMOs, and agency heads, as well...


Facebook Launches Topic Data for Marketing Insights

This week Facebook launched their newest marketing insights tool: "Topic Data." While the name is almost puritan in its simplicity, the results of...

Social Media Marketing Tools Marketing Insights

Permission to Ditch Your Old-School Keyword Strategy

Now SEO's and content marketers, before this title makes you angry, I implore you to peruse this post.

Strategy Search

Marketing a Specialized Product In a Crowded Industry

According to, there are now about 50,000 stores that are considered to be part of the US coffee and snack shop industry. These stores...


What's Working? Positive Content

Tired of all the terrible news today? So am I.

So is Ariana Huffington, of The Huffington Post.

NPR recently covered Huffington's stance on...

Content Marketing Strategy

How to Master B2B Marketing Strategies

A recent study shows that 97% of B2B marketers see a dramatic increase in the breadth of skill needed. When mastering B2B marketing strategies,...

Marketing Insights Podcasts

Avoiding Common Social Media Mistakes

With a plethora of social media platforms that business and individuals can use to promote their company and themselves, it makes sense that there...

Social Media

Are We Entering the Age of Copywriting Automation?

As the Content Manager and an Inbound Strategist for our company, I get to wear a lot of hats that take me away from the day-to-day copywriting...

Disruptive Innovation

What is Sports Marketing's Biggest Obstacle?

Have you ever attended a sporting event and wondered why there are so many empty seats?

Marketing Insights

What is the Impact of Event Marketing on Today's Brands?

According to EventTrack 2014, a report published by the Event Marketing Institute, event marketing is one of the world's fastest growing forms of...


Using Twitter for Business - An Executive Use Case


Photo Credit: Alist-Magazine
Social Media

6 Fantastic Business Blogs to Follow in 2015

What components lead to a successful business blog? A blog must not only produce captivating content for a target audience but must also provide...

Content Marketing

5 Ways for Improving Brand Reputation Online

One of the most important aspects of your brand is how it is perceived online. Building and maintaining a favorable brand reputation takes time...

Inbound Marketing Strategy

What is Content Marketing in 2015?

Gone are the days that a television ad or the distribution of a print coupon will be enough to market a business. The modern day company needs to...

Content Marketing

Just How Important is Sales and Marketing Alignment?

According to Marketo’s 2013 Sales and Marketing Alignment Study, alignment between sales and marketing can help your company become 67% better at...

Podcast Strategy

5 Steps to Using Twitter for Restaurant Marketing

According to the most recent statistics, the total number of Twitter's monthly active users has exceeded 284 million people.

Restaurants Marketing Insights

How Does HubSpot Pricing Compare to Alternative Systems?

Last month we summarized HubSpot pricing in a nutshell. Now you may be wondering, how does it compare to alternative systems?

Inbound Marketing Marketing Tools

5 Tried-and-True Copywriting Tips to Always Follow

Content Marketing Strategy

What is Digital Marketing in 2015?

How would you define digital marketing?

Inbound Marketing Social Media Content Marketing

Innovation in Sports Marketing: Seattle Sounders Ticket Renewal

As mentioned in the opening stanza of the first post in innovation in sports marketing series, the current state of sports marketing is shifting....

Marketing Insights Disruptive Innovation

Innovation in Sports Marketing: Sponsorship

The current state of sports marketing is shifting due to innovation.

Content Marketing Disruptive Innovation

How to Select an Inbound Marketing Agency

Do you feel exhausted juggling daily responsibilities with content production for various media?

Inbound Marketing Content Marketing

An Introduction to Sports Marketing


Marketing Insights

Why You Need a Dedicated Content Marketing Specialist

Content Marketing

How to Optimize Video Marketing for Mobile Devices

Video Strategy

What Is the Relationship Between Social Media and Shopping?


Social Media

Restaurant Marketing: Focus Shifts to Custom Options

From QSR to fast-casual to pizza, the restaurant marketing world has changed. This year, the focus has shifted to customizable options. Taco Bell's

Social Media Restaurants Disruptive Innovation

3 Essential Videos Every Restaurant Should Have


Video Restaurants

How to "Say Thanks" on Thanksgiving, A Debate

Marketers have a busy season this year for the holiday shopping season. As retailers attempt to reel in customers, moral issues rise: when should ...

Social Media Media Habits Marketing Insights

4 Components of a Strong Mobile Presentation for Business


Marketing Tools Speaking

How Social Media Affects Elections


via Pew Research Center
Social Media Media Habits

What is the State of Healthy Dining in the Restaurant Industry?

According to a recent study released by the U.S. Department of Agriculture, working age adults consumed an average of 118 calories less per day...

Restaurants Podcasts

Why Is User-Generated Content Popular?

from Foxtail Marketing
Content Marketing Media Habits

How to Choose (and Use) the Perfect Focus Keyword


MOOCs in the Workplace Leverage Education

Education Strategy

Companies are Reflecting Television Consumption Behavior

The television game is about to change in 2015: HBO is launching a subscription-based streaming service.

How does this reflect on the state of...

Social Business Design Media Habits Strategy

Content Creation Companies: Selling One Word at a Time

Content Marketing Strategy

What is the State of the Fast Casual Industry in 2014?

I was fortunate to have the privilege of attending the 2014 Fast Casual Executive Summit this week in Denver to co-facilitate a round table...


Does Local Store Marketing for Restaurants Work?

For a franchisee, local marketing can be an important but somewhat ambiguous focal point. According to, a majority of marketing...

Podcast Restaurants Podcasts

Digital Multitasking - Why Do We Do It?

Do you multi-task?

Social Media Media Habits

The Future of Virtual Reality Marketing

Social Media Video Strategy

What Role Does Real Estate for Restaurants Play?

There are hundreds of thousands of restaurant locations in the U.S. forming a massive $680+ billion industry. One topic we haven't hit on too much...

Guests Podcast Restaurants

Facebook's Auto-Playing Videos: Like or Dislike?

from TechCrunch
Social Media Video Strategy

Clickbait on Facebook Is Going Away & It Will Blow Your Mind Why

Does that headline look familiar to you?

Many websites use similar headlines (i.e. You'll Never Believe This Weight Loss Secret...) to draw users...

Social Media

Want to Get Paid for Using Social Media?

Social Media

This Week in Restaurant Technologies #019: Opinions on Restaurant Technology Trends

In this week's show, Nate and Brandon dig into two op-ed pieces from industry consultants who have strong opinions on some of the potential...

Bored with social media. Are we?

In a time when we check Facebook when we're bored, I recall a line from Harvey Danger's smash hit, "Flagpole Sitta:" if you're bored than you're...

Social Media

These Fortune 100 Brands on YouTube are Failing


Social Media Strategy

Sally Hogshead on Her Fascinate Book and 7 Triggers to Captivation

How does the world see you? Do you know your Fascination Advantages? 

Out of the seven Advantages, everyone has a Primary, Secondary and Dormant...

Sally Hogshead Fascinate book

The Future of Location Based Apps

While we've all heard of Foursquare and checking in on Facebook, the future of location based apps reaches much further. Geofencing, in-store...

Social Media Media Habits Disruptive Innovation

This Week in Restaurant Technologies #017: Mobile Payments and Localized Social Media

In this week's show, Brandon and I go deeper into some of Amazon's plans for a mobile wallet Starbucks's bigger plans for their mobile payment...

How Does Social Media Affect the Lonely?

What do you do when you're bored?

Social Media

How Effective is Your LinkedIn Content Marketing?

Source: LinkedIn
Content Marketing Strategy Marketing Insights

#045: Chris Tomasso on Yelp for Restaurants

Did you know every star on a Yelp review leads to a 5-9% increase in revenue for restaurants?


5 Steps to Being a Digital Leader

Digital footprints are what you post about yourself.

Social Media

Does Social Media Marketing Work for Everyone?

Source: Social Media Today
Social Media Marketing Insights

This Week In Restaurant Technologies #014: Point of Personalized Service Systems

In this week's show, Brandon and I look at some of the latest news and examples of chain restaurant systems who are pushing the boundaries by...

Series Content Marketing Restaurants

The Innovation of Loneliness: "I share, therefore I am"

"I share, therefore I am."

Social Media

Why Instagram's Advertising Strategy Works

Instagram, the photo and video sharing app owned by Facebook, recently announced plans of expanding its advertising strategy internationally....

Social Media

Privy Helps Restaurants Drive Online to Offline Sales

In TWIRT episode #010, we highlighted tech marketing startup Privy by interviewing its co-founder and COO Jake Cohen. This week, we take an...

Strategy Restaurants

The Trifecta of What Makes Customers Loyal to a Brand

My family and I finally settled down this past month.

How to Revamp Content with Marketing Apps

In today's marketing environment, we are all aware of the power of good content marketing. We think we understand what it means to "create and...

Marketing Insights

Gentry's Top Five Social Restaurant Podcasts

The Social Restaurant Podcast has been coming to you guys every Friday and now it's time for a recap.

After 41 episodes, the Social Restaurant...


The Latest Google Algorithm Updates: Panda and Payday Loan



This Week in Restaurant Technologies #010: NRA Show Recap

NRA Show Recap

In this week's show, I just returned from four days at the National Restaurant Show in Chicago, IL. I spent lots of time getting to...

Social Media Series Stories Restaurants

What Happens on Social Media During a Crisis?

This is not fake.
Social Media

How Will Wearables Impact Content Marketing?

In March we talked to Michael Atkinson about how wearable technology might impact restaurants into the future. Today we consider the broader...

Marketing Insights

#039: Peter Cancro on Point of Sale Systems

It’s rumored that the Sub or ‘Submarine’ had it’s origin in Boston, MA around the time of World War II. Since that time and due to large pushes by...


How to Reap the Benefits of Rich Snippets

Have you noticed some search results show more information than others?

Marketing Insights Search

Three Problems Your Mobile Platform Must Solve for Customers

Marketing Insights Search

#038: Dan Ponton on Building Corporate Culture While Working From Home

Forrester Research predicts that by 2016 more than 63 million Americans will be working from the comfort of their homes. Does this stat actually...


What Are the Seven Social Media Building Blocks?

How do you use social media?

Social Media

How to Build a Strong Restaurant Loyalty Program

The true strength of any brand is its ability to sustain meaningful relationships and build customer loyalty. Relationships are formed when a...

Marketing Insights

This Week in Restaurant Technologies #005: Restaurant Social Media Rankings

This week, Brandon and I are back with episode 005 of This Week in Restaurant Technologies.

Series Restaurants

What to do about our short attention span on social media?

What has a longer attention span?

Social Media

Why Should I Have a LinkedIn Company Page?

In two weeks, LinkedIn will be removing Products & Services Pages from company profiles.

Until now, some brands have used LinkedIn Company Pages...

Social Media

034: Jonathan Luther Jr. on the Great American Hotdog Joint

If there's one food that’s made its way into the mouths of just about everyone in America, it's probably the hotdog.


How Your Brand Can Advertise with Augmented Reality

With all the talk about wearables lately, the advertising implications can get a little overwhelming. How can your company start to integrate new...

Disruptive Innovation

This Week in Restaurant Technologies: Yahoo, Yelp Reviews and Tipping in Apps

Brandon and I had a lot of fun with our episode of This Week in Restaurant Technologies.

Series Restaurants

Happy for St. Patrick's Day? Your Facebook Feelings Are Contagious!

Are you excited for today?

Social Media

How to Leverage Email Marketing Best Practices for Your Brand

In today's digital world, all communication is not created equal. Choosing the right Email Marketing Service Provider can help to ensure that the...

Content Marketing

#031 Chris Arnold on Chipotle and Farmed and Dangerous

We talk a lot about restaurant trends on the Social Restaurant Podcast. From consumer demand for ‘farm to table’ options to the shift towards fast...


#030 Shannon Payette Seip of Bean Sprouts on Healthy Menu Options for Kids

I love my kids, but sometimes they can be the pickiest of eaters. And when they’re not happy with the menu, my wife and I hear about it to no end.


What the @#*&!? is Up with Cussing on Twitter?

Think of all the words you speak in a given day.

Social Media

Did the NBC Bode Miller Interview Cross the Line?

Make no mistake -- its emotion that sells everything.

Media Habits

Tweet from the Seat: Your Morning Social Media Habits

What’s the first thing you do when you get out of bed each morning?

Media Habits

Can We Trust Social Networks?

Using social networks releases feelings of love, but research has shown that individuals may be less trusting of others on these sites.

Social Media

How do mirror neurons affect our use of social media?

Monkey see, monkey do.

The history behind that idiom has an impact on actions we all take today. The scene was 1992 in Parma, Italy. Bespectacled...

Media Habits

#024 Brian Bailey on Growing a Fast Casual Franchise with Multiple Concepts

Most restaurant holding companies grow by blowing out a popular concept and then acquiring concepts to add to the mix.


Social Media Research and the Six-ish Degrees of Separation

The well-known six degrees of separation, which proposes that any two people are connected in a maximum six steps and has turned into a Kevin...

Social Media

#022: The Best Social Restaurant Podcast Interviews of 2013

The Social Restaurant Podcast launched with it’s inaugural episode back in March of 2013.


Has Facebook Made Us All Narcissists?

You are more than likely one of the 1.19 billion monthly active Facebook users.

Social Media

#018 Jeffrey Rohrs on Developing Your Proprietary Audience

Did you know that you and your brand have the potential to build a proprietary audience?


#015 Eric Chester on Building Employee Work Ethic on the Front Lines

Can you pinpoint the most important space in your restaurants?

Some operators believe that it’s the space in-between your guests and your menu....


How To Rock a Trade Show on a Budget

I'm delighted to have my friend Audrey Walker as a guest on the blog today.


#010 Mobile Search Trends for Restaurants with Michael Westafer

Reach into your pocket or look on you desk right now? What did you find?

I’m willing to be that at your fingertips, you noticed your trusty and...


#008: Cherryh Butler on Fast Casual Restaurant Trends

In this week's episode of the Social Restaurant Podcast, we're taking a deep dive into the most explosive segment in the restaurant industry!


#007: Matt Thompson of Shiftnote on Employee Scheduling Software

In this week's episode of The Social Restaurant Podcast, I welcome Matt Thompson,the CEO and Cofounder of ShiftNote.

Matt is a restaurant...


#005: Santiago Jaramillo on the Most Underused Tactic in Mobile Marketing

I'm willing to bet that your restaurant already has a mobile app.

Am I right?

Truth is, most restaurant marketing teams in the game today already...


Do Push Notifications Increase Social Media Engagement?

One of my new fascinations has become learning about how you and I build the habits that impact our lives, families, businesses and just about...

Marketing Insights

How To Cause a Brand Advocate Story to Change (Part 1)

My Instagram of our son Jacob at the Columbus Zoo

GoInbound 2013: One of the Best Marketing Conferences in the Midwest

I get asked this question about a lot by folks I meet: "What are the best marketing conferences in the Midwest?"

Inbound Marketing Speaking

5 Social Marketing Conferences in 2013 That Will Tear Off Your Blinders

At some points during my career, we've all been guilty of wearing blinders.


The Power of Habit: A Review from the Lens of a Marketing Student

I'm delighted to have Kritika Murli as a guest author today.

I met Kritika, a bright young marketer from Indiana University's Kelly School of...

Marketing Insights

#002: Identifying and Activating Brand Advocates with Rob Fuggetta and Chelsea Hickey of Zuberance

Would you rather have one blockbuster celebrity endorse your brand or the lady who chairs the parent-action committee at the neighborhood grade...


3 Case Studies on Using Big Data in Social Business

By now, you’ve probably heard the words “big data” used ad nauseam in discussions on social business.

Disruptive Innovation

Facebook Status Updates: How Do I Reach More Facebook Page Fans?

I often get asked this question by folks figuring out how to use Facebook for marketing:

Social Media Content Marketing Strategy

Columbus Library is Hosting Chats on Facebook to Increase Circulation

I think you'll enjoy this guest post from my friend Julie Theado. It's an interesting social media case study on how Columbus Libraries use chats...

Social Media Content Marketing Strategy

Hate Expense Reporting? Use as an Expense Reporting Tool

Let's just say that expense reporting has never been one of my favorite business tasks.

Remembering Stephen R. Covey and His 7 Habits

In what is a tragic battle lost, Dr. Stephen R. Covey joins the a list of amazing and talented people who have passed during the course of 2012.


Happy Fathers Day -- Call Your Dad

Don't forget. Call your dad. Now. If it's appropriate at this time of the morning.

5 Elements That Make Brand Evangelism Work for Companies

Part of my gig at Karcher is evangelism for the agency. Not a bad gig for someone with an ENFp personality type, right?

Back in 2009, Chris and ...

Content Marketing

Gini Dietrich on Breaking Down Silos

This year's Ohio Growth Summit was a huge success! Seriously, I've been involved for four years now and it was one of the best conferences I've seen...


The Quintessential Infographic on Inforgraphics

Have you jumped on the infographic craze yet?

Content Marketing

Ohio Growth Summit 2012: 13 Indisputable Reasons You Must Attend

It's that time of year again.

Social Media Content Marketing Speaking

The Secret To How We Will Be Social

Business. Business. BUSINESS!

Twitter Tips - 17 Ways to Shorten Your Tweets

One of the things that drives me a bit nutty is reading tweets that end in "..."

Social Media

Mark My Words -- 7 Reasons Why Twitter Will Win

We're so enthralled with the new niche-networks and content sites. While these shiny objects seem to grab our attention and fast adoption, just...

Social Media Disruptive Innovation

Using Klout: How to Measure Social Media Influence

This is definitely the post you are looking for...

Social Media Strategy Marketing Insights

Searching for Customers: A 5-Step Approach Using Social Media

Today, I welcome my friend Matthew Russo as a guest on Matt is the co-founder of ChatterJet, a new online service that provides...

Marketing Insights

What the Plus! Guy Kawasaki on Why Google+ is for Passion

If you're a business-savvy internet user, you already know about Guy.

The video below is about 16 minutes long - much longer than most of the...

Social Media Disruptive Innovation

We Choose People: A Strategic Approach for Designing a Facebook Page Cover Photo

We've spent some time designing a Facebook page cover photo to adorn our page timeline at The Karcher Group.

Social Media Content Marketing Strategy

Powerbag Product Review - A Must Have Product for Any Jet Setter

I happened to meet my new friend Ben Bykosky at this year's South By Southwest Interactive Festival down in Austin, Texas. On day two, after...

Disruptive Innovation

Facebook Timeline: Rethinking Community Management in Light of New Features

Welcome back to my series on the recent update of the Facebook Timeline for business pages!

Social Media Content Marketing Strategy

3 Cool Kids You Should Follow This Friday #11

In preparation for Friday - you know ... the weekday where everyone spends a little less time doing actual work and more time clicking around on...

Social Media

Folders May Be the Answer to Human Clutter in Google+ Circles

After about six months of playing around, my Google+ Circles have become a terrible mess. And, what you see below only scratches the surface of my...

Social Media Marketing Insights

My Top 5 Brands to Chat About During Super Bowl XLVI (on #SBExp Chat)

In case you're wondering, I'm rooting for Eli and the Giants tonight.

Social Media

A Case Study on How Bloggers Can Win the Attention of Press

I've been a big fan of the work of Brian Solis for some years now.

Social Media

Joe Paterno: The Tragic & Swift Death of an Iconic Human Brand

I started to learn about brand early on in my career by working in a retail design agency. One of the mantras of that company has always stuck...

How To Mind the Gap

If you're a Hootsuite user, you know what I'm talking about.

Social Media Content Marketing

My Top 8 Most Used Android Apps of 2011

I've been an Android user for about two years now and am a self-admitted iOS convert. AT&T really killed my taste for Apple's mobile devices back...

Disruptive Innovation

Facebook Advertising & The Timeline Cover Photo - A Debate to Close Out 2012

I really wasn't planning to write this particular post, but a few comments between myself, Jason Keith and Heather Whaling has sparked my...

Social Media Content Marketing Strategy

The Death of Phone Booths

I had the privilege of attending the MediaPost Search Insider Summit last week in Deer Valley Utah.

Disruptive Innovation

About Dark Periods

I've been spending time thinking about a talk I saw Jeffrey Hayzlett present at the BMA conference a few years back.

Social Business Design

Sleeping Bags with Sleeves and the Path of Least Resistance

With the unfortunate death of Steve Jobs earlier this week, I've been thinking a lot about innovation.

Disruptive Innovation

Live from Content Marketing World: Thank You, Joe

The inaugural Content Marketing World is finished.

Social Media Content Marketing

On Family First

In celebration of yesterday's announcement, and observance of the real idea of Family First, I'm going to practice.

Refreshing Brands: 3 Case Studies on Transitioning Your Customer Base

What happens when your tried and true customers start to age? It seems like that question has been haunting brands, forcing them into a position...

Content Marketing Strategy

On Death and Social Media

My brother and I grew up the sons of a Hospice nurse.

Social Media

On Social Media Experts

For the last five years, I've wanted to study the mandolin.

Someday I will, too. I'm fascinated by hyper-fast pickin guys like Jeff Austin, Sam...

Social Media

Common Denominator

As parents, making a blended family can be filled with challenges.

Learning To Whittle

Today is officially the due date for our new arrival.

Social Media Content Marketing Strategy Disruptive Innovation

Social Media Marketing VS Content Marketing: What's your Take?

You're smart. Really smart.

Social Media Content Marketing

On Using Names

On occasion, I think we all forget that people have names.

Google Plus Photos: 5 Reasons Why This G+ Feature is an Amazing Blog Tool

It's well over a month in, and the web is still buzzing with content about Google Plus.

Social Media Content Marketing

On Turning Customers into Regulars - A Breakfast Story

Our family makes it a point to eat breakfast food for dinner at least once a week.

7 Content Marketing Strategies That Will Change Everything

If you're a business or student type that's working really hard to get their head around how to reach more people on the web, you might want to ...

Social Business Design Content Marketing Strategy

Behind Cedar Point -- Stories of an Iconic Midwestern Brand

We're lucky to be friends with Eric Leslie.

Google on Winning the Zero Moment of Truth

I've been so focused on Google Plus these last weeks that I almost missed winning the zero moment of truth.

Content Marketing Disruptive Innovation

Content Marketing and Social Media in 18 Holes

I started this post in a comment over at CMI. You can find the compilation post from Michele Linn here. Her post contains some great insights from...

Social Media Content Marketing

HOW TO Grow Your Google Plus Network in 5 Easy Steps

I like putting things in buckets.

Social Media Disruptive Innovation

Google Plus Will Own the Future of Business Collaboration

We're now a few weeks in on Google Plus, and some good things are happening.

Social Media Disruptive Innovation

Blogging Style Guide for the Week of July 4th 2011

Social Media Content Marketing Strategy

Google Plus: 5 Point Framework for Organizing your G+ Circles

Social Media

Humans, Robots and Circles -- On Google +

What ever happened to the meaning of the word 'friends'?

Social Media Disruptive Innovation

Facebook Page HOW TO: 4 Winning Approaches for Building the Right Fan Base

If you missed yesterday's post in my Facebook series, we talked about page design with the savvy cool kids from Fandura. Elijah and Mark share...

Social Media Social Business Design Strategy

3 Cool Kids You Should Stalk This Week - #2

Happy Monday, folks.

Social Media

Open Letter to AT&T - 7 Free Ideas on How To Really Care

Dear AT&T,

But then, there are the influencers...


About Procrastination

At times, I find myself paralyzed.

Why Weekly Actives are Vital to Your Facebook Page's Success

To quote one of my childhood heros: "One of these things is not like the other..."

Social Media

Go Forth and Be Average

Today marks a big deal for lots of young minds in the US. Congratulations to you, all you graduates who have struggled through the last few years to...


Joe Pulizzi on Creating Categories and Buzz Words

It is finished.

Strategy Speaking

5 Critical Foundations of The Social Business

Social Media Social Business Design Speaking

Be Careful What You Say -- Examples of Social Media and the Law

I'd like to welcome guest blogger Ashley Spade to the floor today. Ashley is currently a law student and you can find here on Twitter at @ashpade.

Social Media

Alone With Your Goals

As humans, we sometimes we feel like were alone. You've experience this before. I have too. It's simply part of being human.

It could be the...


Why You Shouldn't Automate a Second Ask

So my talk didn't make the cut for BlogWorld East this month. After looking back at the proposal, I honestly wouldn't have picked it either. It...

Social Media Strategy

A Different Take on Media and Osama Bin Laden's Death

Is it just me or is anyone else bothered by how the web is a buzz with celebration over Osama Bin Laden's death?

Yes, he was an evil man and...

Social Media

How To Ride the Long Tail of Twitter

Looks like a good time, right? Trust me. It was...

When Gary Vaynerchuk goes to South by Southwest and tweets that he's having a Secret Wine Party

Social Media Strategy

Is Facebook is Affecting American Culture Through Language?

Yesterday, I was standing in the line at the Arena District Starbucks location. It was a short stop before a meeting with a bunch of community...

Social Media

How To Use Twitter: Focus on Presence Benchmarks Before Influence

According to, influence is the capacity or power of persons or things to be a compelling force on or produce effects on the...


#FollowFriday: Gini Dietrich + Spin Sucks + Spin Sucks Pro

You know what's cool about the world we live in?

Social Media

How To Blog: 5 Ways to Get More Out of Guest Posting

Social Media Strategy

On the Argument to Post Blog Content Daily

Okay. I told Cheryl this was coming at the Cbusr meetup last night, so here we go.

Earlier this month, Cheryl wrote really solid post about...

Social Media Strategy

Using GroupMe: Ideas on How Groups Can Take Advantage of Group Texting

My recent obsession with Group Texting has not disappeared yet. There's so many ways that this technology can be applied - and a good amount of...

Social Media

To Be a Master

Pull up Wikipedia and search for Michelangelo.

Social Media

How To Use Social Media to Get Attention at Trade Shows

I'm backpedaling this week.

Social Media Strategy Speaking

Media Artwork For Dads

My dude, Nate Marshall, sent me something that is absolutely worth talking about. He's one of the many talented students I get to work with down at...

5 Reasons You Should Attend a Social Fresh Conference

I spend a lot of time at conferences. Some are good, and some are just an excuse to hang out with the social geek crowd. My recent trip to Social...

Social Media

Hello Customer - Culture & Policies Create a Wow Customer Experience

I was excited to meet my friend Artie for coffee on this morning. It had been a while since we last connected, and there was much catching up to...


How to Gain Trust

Trust is an important element of every relationship.

It's not found in the guts of a proposal or a signed contract or by using crafty (and...

How To Win a Copy of The Now Revolution

I've been following the work of Jay Baer of Convince and Convert for about a year now, and I'm a big fan. In 2010, I even had the chance to chat...

Social Media Social Business Design

Groupon's Super Bowl Ads: What Conversation Data Says About the Backlash Bandwagon

I think I might be one of about 3 bloggers who challenged the masses on whether Groupon's snarky and offbeat approach to their ads during Super...

Social Media Disruptive Innovation

TOGA and the "I" in Team

Being on Team Cbus reminds me of what it was like to be a Massillon Tiger Shark.

When I was in high school, I spent four good years on our...

Handmade Innovation with a Canon D60

My dude, Nate J. Marshall, is an innovator, among a variety of other things.

Disruptive Innovation

We Are Team Cbus - The Chevy Road to SXSW Challenge

I have more news. (No babies this time, although it's just as exciting!)

Social Media Strategy

This is Your Brain on Direct Marketing at Akron University

This is your brain:

My Quora Brain Food Collection

Apparently, it's a growing trend to have an opinion on Quora. I get it.

Social Media

Tools and Tips for Using Scheduled Updates Across Social Networks

Do you make it a daily practice to schedule tweets, Facebook wall posts and LinkedIn status updates to publish throughout the day?

Social Media

What's On Your Cardboard?

A few weeks ago, we saw this man rise to fame in less than 48 hours thanks to his golden voice. No matter how this story pans out, it all started...

HOW TO Use Twitter to Win Friends and Influence People

Today, I'm very excited to welcome a guest blogger who I've come to enjoy reading over the past few months. Known as The Naked Redhead, Sarah...


My Take on Ted and Brand

Ted Williams has a big smile on his face today. So do you and I.

50 People You Should Follow Before the Ball Drops This Friday

Social Media

Calibrating Your Blog's Compass

One of the things I'm doing this month is preparing to have my friends at Oxiem do some work on my blog. In 2011, I plan to look at my blog as a...

Social Media Strategy

My Slides from Social Media Campaign Building

Yesterday was a good day.

Social Media Social Business Design Strategy Speaking

Facebook Humor Lessons

Okay. Full disclosure: There are really no serious lessons in this post. Just a little fun on a Friday...

Social Media

Benchmarking Social Media Adoption in Your Company

I've been thinking about this recently.

Social Media Social Business Design

Mike Brown on The World's Simplest Social Media Policy

One of the people I feel so fortunate to have worked with over the course of 2010, who has increased the velocity of my business is my friend, ...

Social Media

Black Friday Tip for Using Twitter While You Shop and Travel

The food comas are subsiding. The stores opened at 4 a.m. today. Today is Black Friday.

Social Media

Symbols and Communities

At Kaden's school, all the kids have special Primrose backpacks.

If You Could Only Choose One

Every now and then I use social networks to ask people questions that I find interesting.

Social Media

5 Things You Can Do To Build Back Links To Your Blog

Please, please, PLEASE don’t EVER do this.

How To Build Corporate Social Media Guidelines for Humans

First, I HATE the word "policy." It's so negative.

Social Media Strategy

Stories and Amplifiers

We humans tend to have a voice in our heads.


Conversation Farming

I'm pleased t0 have my friend Stephen Smith as a guest on today. Stephen is one of Incept's iCMEs up in Canton, working to design...

Guests Strategy

Families & Road Warriors

I’m not a road warrior just yet.


How To Organize a Las Vegas

Mostly thanks to the influence of my friends, Becky Johns and Christian Adams, I recently dropped a bunch of cash on a Canon Rebel T1i DSLR.

Social Media

Teach by Practicing What You Preach

I don't know why I've never considered this, but there is a lot of good stuff coming from people who share expert content about the same medium...


Linking to Ghosts

Do you link to ghosts? I do all the time.

Social Business Design Strategy

Human Emotion & Value Innovation

Value innovation creates human emotion.

For instance, I'm typing this post and will publish it from about 35,000 feet above where you are right...

Disruptive Innovation

3 Ideas on Building Company Cultures

Joe Pulizzi and the good folks over at the Content Marketing Institute have given me the floor again. This time, we're talking about some of the...

Keep Columbus Metropolitan Libraries Strong - Vote YES on Issue 4

At the Central Ohio PRSA panel last week, my friend and coach M.J. Clark introduced me to Julie Theado.

HOW TO: Find a Job Using Twitter - by Hannah DeMilta

I'm so pleased to give the floor to my friend, Hannah DeMilta, today. Hannah is a shining example of the other side of Generation Y.

Social Media Strategy

6 Tips for Talking with Your Kids About Divorce

This post was originally intended for Man of the House, but it's kind of personal and so I'd rather share it with you here. It's a bit off my...

5 Tools You Can Use to Build a Targeted Twitter Following

We're back to tools and presence again. This post is actually a follow-up to last week's post on how to benchmark your Twitter presence. A lot of...

Social Business Design Strategy Disruptive Innovation

Human Business Teams for Events: Taste of L.A Catering

Well now.

Social Media Strategy

How Serendipity Works

Serendipity seems to happen in business much more than it used to. Why? There are folks like you and I using social media tools that have...

Social Media

How To Benchmark Your Twitter Presence Using Two Tools

It's been a while since I've done a "How To" user-oriented post. Shame on me.

Social Media Social Business Design Strategy

Nate Riggs Professional Speaking Agenda

It's about time for an update on where I'll be speaking over the next few months, in case you'll be there too.

Social Business Design Speaking

What We Do at Social Business Strategies

I think I've confused you. May I have a few moments to clear things up?

Social Media Social Business Design Strategy

HOW TO Use Google Voice for Easy PodCasting on Your Blog

There are quite a few reasons why I'm delighted to have Cheryl Harrison on board at Social Business Strategies. She's a whiz kid at learning...

Social Media Strategy

Contributing to Junta42's Content Marketing Institute

When blogging, it's important to occasionally write outside of your own domain.

Social Media Social Business Design Strategy

Sprint EVO 4G Review #3 – App Organization & The Android Market

This is a continuation of my reviews of the Sprint EVO 4G. I'm now two weeks in and getting more comfortable with my new sidearm.

Sprint EVO 4G Review #2 - Sprint Mobile Hotspot vs. Verizon MiFi 2200

If you visit regularly, you might know that my site was down this morning. I want to give a special hat tip to Chris Adams and all of the folks at

Disruptive Innovation

Sprint EVO 4G Review #1 - Must-Have Accessories

It's done.

Disruptive Innovation

Why Dan Gilbert's Open Letter to Cavaliers Fans is Killer PR 2.0

I'm not a huge basketball fan, but I will say that Dan Gilbert has gusto.

Social Media

5 Tips for Using LinkedIn to Develop Blog Content Ideas

As a blogger, sometimes new ideas for posts flow like a river. At other times, however, your brain can run dry for days.

Social Media Social Business Design Strategy

How SurveyGizmo Kicks Off the Customer Experience

I've subscribed to SurveyGizmo for about three weeks now.


15 Reasons Why You Should Go See To Kill a Mockingbird

A lot of folks give me service about doing so many locally-focused blog posts. I get that. I'm supposed to "think global."

Viral Marketing - How Grove City Makes It Effective & Low Tech

With all of the new, shiny bells and whistles, I've noticed that we are all guilty of getting hung up on the power that technology now lends us. I...


A Slight Change in the Branding Panel for the Ohio Growth Summit

The Ohio Growth Summit kicks off bright and early tomorrow at the Small Business Development Center at Columbus State Community College.

Social Business Design

10 Blogs I Read Every Day + 17 More

While I was finishing up at BMA Engage, Chris Stone sent me a tweet asking: "What are the 10 blogs you read every day?"

Social Media

My Media Production Studio in a Backpack

Just so you know, I'll be producing blog posts from the BMA Engage Conference this week in Chicago. It's going to be a killer conference, with all of...

Social Media Disruptive Innovation

Blogging for B2B - FREE Webinar Sponsored by ConferencePlus

A few months ago, Jessica Simpson (no, not that Jessica Simpson) approached me to do a sponsored web conference for her company, ConferencePlus. I...

Social Media Social Business Design Speaking

Communicating Brand Values From the Inside Out

So many companies focus on brand from the external perspective. That's not a bad thing. It's critical for your business to be able to communicate...

Social Media

New Gift Economy - An Example to Learn From

Jason Velliquette is a killer marketer and a Linchpin. Seth would be proud knowing that Jason gets where he's going with his ideas on a Gift...

Social Media

Remembering Maka

Sometimes you write a blog for personal reasons. I shot this video last week on a drive back from Lakeview, Ohio. I shot it because I wasn't sure how...


10 Ways Bloggers Can Get Unstuck from Writer's Block

You might think of this as cheating, but I'm stuck.

Social Media Social Business Design Strategy

8 Steps to Building a Killer Conference Experience (And How BlogPaws Nailed It)

The BlogPaws conference in Columbus, Ohio last weekend was one of the better social media events I've been to in the past year.

Social Media Strategy Speaking

Human Business Team Building at Ohio University

I couldn't have found a better way to spend a Friday.

Social Media Social Business Design Strategy

Interview With Petco's Director of Social Media & Commerce, Natalie Malaszenko

Sometimes you have the chance to meet people that simply fascinate you.

Social Media

CorkShare is Chasing Google Wave - Skype Session with Tim Gasper

Are you are actively using Google Wave to collaborate with your friends?

Social Media Strategy Disruptive Innovation

Leadership Framework for a Dynamic Business Environment

Perry Maughmer has become one of my good friends and mentors over the past year. Our meeting in itself is a testament to the serendipity that...


Diigo Social Bookmarking: 5 Reasons Why It Rocks

It's been my goal for the past two years, for at least a portion of my career to be a professional speaker. With that turf comes the need for...

Social Media Social Business Design Disruptive Innovation

We All Start Somewhere

I've been under the gun and didn't plan on posting today, but Kathy reminded me of something very important: We all start somewhere.

Social Media Social Business Design

Winning the Location-Based Applications Race

After writing a few posts on how businesses might start thinking about how they could leverage Fourquare, it's been a topic of conversation in...

Social Media Social Business Design Strategy

HOW TO Optimize Company LinkedIn Profiles for Search & Lead Conversion

In my opinion, LinkedIn is still one of the most powerful social networking tools for business.

Social Media Social Business Design Strategy

HOW TO Ideas on Using Social Media for Trade Show Exhibiting

The Skyline Exhibitor Exchange was jam-packed with ideas on how social media tools can integrate into a trade show exhibition strategy. The goal is...

Social Media Social Business Design Strategy Speaking

A Discussion of Ethics & Blogging for Disaster

My sense of ethics is as hot as my coffee this morning.

Social Media Social Business Design Strategy

Humanizing Business-to-Business & Strategic Serendipity

I was delighted to meet Brandi Hann this morning for coffee at a local Starbucks, located in the heart of Columbus's Arena District. This...

Social Media Social Business Design Strategy

Skype Session: Nedda Ahmed, Art Librarian at Georgia State University

This Skype Session is a bit different than my typical interviews. Nedda Ahmed is not a technology entrepreneur. In fact, she's not really an...

Social Media Social Business Design Strategy Disruptive Innovation

Trust Your Artist & Get Out of the Way

Things are coming together for me and Social Business Strategies. Last week, I told you about a change to my blog that's in the process of being...

Social Business Design Strategy

You Have Permission

Are you happy doing what you do, or do you feel stuck?

Why I Think Foursquare Has the Strategy to Win the Location-Based Race

I realized yesterday that Foursquare has the right strategy to win the location-based race taking hold in the mainstream space of the social web.

Social Media Social Business Design Strategy

Skype Session: Chuck Dietrich, CEO of SlideRocket

If you're in business you know that being able to present your ideas, projects, products and services is a must. Most of us are likely familiar with...


How To Get Better at Scheduling Appointments Via Tungle

Are you using Tungle yet? You probably know about my recent obsession with this software.

Strategy Disruptive Innovation

24 Reasons Why Students Should Start Blogging Today

At Denison University, students in Dr. Erika Pryor's Comm 239 class are learning about building an online presence.

Social Media Strategy

Interview - David Meerman Scott & Seth Godin on Linchpin

One of the greatest influences in my career has been Seth Godin. Between Seth, Chris Brogan, Brian Halligan and many others, one could wonder what...

Strategy Disruptive Innovation

Role of a Corporate Social Content Engineer

I like that Jay Baer has the guts to ask us to put down the pitchforks when it comes to social media consultants. There are literally thousands of...

Social Media Social Business Design Strategy

A Contest for Small Business Entrepreneurs from Oxiem Marketing Technology

My buddy, Billy Fischer, let me in on something he and his company are up to. If you can't view the video, watch it on my YouTube channel.


What Do You Think About the Idea of Tribal Learning Via Social Media?

I learn a lot from hanging out with Perry Maughmer. He's a wealth of ideas and knowledge on how the social web is affecting our ability to...

Social Media Strategy Disruptive Innovation

What I'm Doing in 2010 - Being Out There

I was really happy with how 2009 came together for me, in terms of speaking and events. This has always been something I have been passionate about,...


What I'm Doing in 2010 - Social Business Strategies at Qwirk Columbus

For the fair amount of you who have emailed me in the past few weeks, confused about what I was doing, I want to apologize for the confusion.


Social Marketing Sucks. Focus Your Humans on Existing Customers.

My good friend, Perry Maughmer, brought this article from FastCompany to my attention today. Seems like everyone is writing their predictions for...

Social Media Strategy

How To Win at Viral Marketing & Getting Visitors to Sign Up

This morning I noticed this tweet from Bryan Huber. I trust Bryan and often get good tips on new technology and applications that are coming down...

Social Media Strategy

Are We Still Scared Stiff?

I've started to get to know Julie McManus, a business consultant I met while presenting to a group of entrepreneurs in Bellefontaine, Ohio. About a...

Disruptive Innovation

Keith Lampe on Using LinkedIn to Market Background Screening Services

My friend, Keith Lampe, works for OPENOnline in Columbus Ohio. He's part of the team who is responsible for building relationships with potential...

Social Media Strategy

Web Based Software Tools I Use to Manage My Business


Human Branding Part II: Writing a Brand YOU North Star

Last week I was delighted that my friend, Bryna Jones, and the good folks at her company, Engine Communications, invited me to write a post on...


Human Business in a Small Town

I just spent the weekend in my hometown of Massillon, Ohio, population somewhere in the area of 50,000.


Announcing My Partnership with Mark Whitman & TeamBuilder Search

I have something I'd like to share with you today. Mark Whitman, of Columbus-based TeamBuilder Search, and I are teaming up. Here's the scoop.

Content Marketing

Matt Slaybaugh: A Performance on the Creative Process

I learned of Matt Slaybaugh back when I was working at Young Isaac. He and one of my fellow Pi Sig fraternity brothers, Ian Short, helped Artie...

Disruptive Innovation

The Good, Bad & Ugly of Marketing Agency Life

It was 6AM on a chilly fall morning years ago, when I sat outside of the old Young Isaac office on 4th St, waiting for Artie Isaac to arrive.


Social Media ROI with Christopher S. Penn, Co-Founder of PodCamp

Most people know Christopher S. Penn as one of the founders of the popular unconference, PodCamp. He and Chris Brogan started a revolution by...


Get Your Hustle On

I've been meeting a ton of really talented college students lately, some with wide-eyed aspirations of working in communications. That gets me really...

Social Media Strategy

Results from my First 26.2 in the Columbus Marathon & TweetMyTime BETA

I ran my first 26.2 miles at the Nationwide Better Health Columbus Marathon Sunday. It for sure won't be my last. As hard as I trained, I still...

Social Media Strategy

Social Media Corporate Policy - Interview with Southwest Air

There's been a ton of hype in social media about Southwest Air for quite sometime now, and that's not surprising. This company has ventured into...

Social Media Strategy

Steve Garfield Video Experiment at Inbound Marketing Summit

This was just cool as hell.

Social Media Strategy

A Historical Time Line of Social Media - by Nick Riggs (Part 1)

Social Media has the popular buzz of 2009. Anywhere I go, people are talking about things like Twitter, Facebook, YouTube, etc. And yet, we forget...

Social Media Disruptive Innovation

Social Media Landscape is a Scam Artist's Green Field

My grandfather called me for the second time yesterday, to ask me if I was in Canada.

Social Media

Three Truths About LinkedIn Groups & Where They Fail

I'm a member of 50 LinkedIn groups.

Social Media

Customer Service is New Marketing

Technology has made us all potential publishers and helps increase the speed at which we form new relationships.

Social Media Strategy

"Jimmer" on Blogging

I first came to know Jim Brochowski through his blog. We'll actually, it was an @reply on Twitter that pointed me to his profile and he link to The...

Social Media Strategy

Consequences of the Social Web

If you watched President Obama's address to Congress last night, or have been following the news today, you probably know that Republican lawmaker...

Social Media Speaking

Trying Out Hornet Juice

If you've been reading, you probably know that I love to run.

Social Media

Social Web Karma

The savviest social networkers understand Karma. By keeping Karma in mind when communicating in your cliques, you will expand the reach of your own...

Social Media Strategy

Mobilize Your Brand Armies

Communications is about sending and receiving messages. Social media tools enable communications. These are not advertising channels. Advertising...

Social Media Strategy

On Coaching

My coach and friend M.J. Clark has told me on a few different occasions that professionals should start coaching much earlier in their careers.


Make It Easy

You and I have very limited attention spans, and that's not completely our fault.


Social Web Visibility Helps Create Traditional Media Awareness

I think Seth Godin would agree that Jake Shimabukuro is the best in the world at what he does. Jake is a Ukulele Virtuoso. Once you hear him play,...

Social Media Strategy

More Ohio Innovators I Forgot

Ok. I knew that I would miss a few people as soon as I published yesterday's post. This wasn't intentional, and I'd love for you to have a chance to...

Disruptive Innovation

Building Connections Through Crowd Sourcing on LinkedIn

My friend Perry Maughmer is a LinkedIn networking guru. His ideas on using the crowd sourcing functionality that LinkedIn delivers are out of this...


ROI on Zappos's Social Media Presence

I'm a runner. But I've never ordered a pair of shoes online. For me, having the ability to try shoes on and see how they feel as compared to other...

Social Media

Powerful You

You are a powerful marketing communications channel. Many people in your network and communities care about what you have to say and share....

Social Media Strategy

Family is Changing

Yeah - strange title for a blog that focuses on how people use social media. I know. I've been writing about being transparent in the last few posts,...

Using "Rocks" to Increase Employee Productivity


Digital Marketing corporate culture Communication

Digital Marketing Conferences in Ohio: DOYO Live

What is DOYO Live?

DOYO Live is a top digital marketing conference hosted in Youngstown, Ohio. This conference features top speakers and business...

digital marketing conference DOYO Live

4 Trends in Higher Education Marketing That You Need to Know

According to research done by the National Student Clearinghouse Research Center, universities are facing declines in student enrollment over the...

higher education higher education marketing

New Apple Analytics on the Podcast App

It’s extremely difficult to know who is listening to your podcast or how they are listening. This is thanks to the commitment that Apple has to...


5 Key Takeaways from the 2017 State of Growth Driven Design Report

As an agency that sells Growth Driven Design services, I was incredibly stoked for the opportunity to share my experiences with HubSpot for their...

HubSpot Growth Driven Design

The Top 3 Benefits of HubSpot COS: An Honest Review

With so many different content management systems available currently it can be hard to decide which is right for your business. I'm here to make...

HubSpot COS development

Converge Conference: A Higher Education Marketing Conference

Last week, I had the pleasure of spending a few days in the beautiful Palm Springs, California for the annual Converge 2017. Now, I don't know...

higher education marketing conference converge conference

Ohio Inbound Marketing Day 2016 Keynote Speaker: Heather Whaling

Over the last few months, you may have heard some of our team members talking about Ohio Inbound Marketing Day and you probably have one of two...

ohio inbound marketing day

Ohio Inbound Marketing Day 2016 Keynote Speaker: Stephanie Carls

As a marketing firm, NR Media Group is all about spreading the gospel that is inbound marketing. Whether that is from blogging about...

ohio inbound marketing day

25 Video Marketing Statistics You Need To Know


It seems like every new year is projected to be "the year of video". Let's face it. Can we just admit that the ways consumers digest content has...

video marketing video engineering

Understanding the Convergence of Marketing and Advertising as a Result of Technology

In case you hadn’t noticed, technology has blurred the lines between marketing and advertising.

The majority of enterprise brands in existence...

marketing and advertising

6 Critical Insights to Hiring a Keynote Speaker for Your Event

Planning a networking event is a huge undertaking. There are endless details to double check, vendors to chase down, and a budget to maintain.



Anchor for iOS Takes Audio Blogging To New Heights

If you're a mobile app guru specifically on the iOS side of the fence you've probably heard the recent buzz about the new app

This app...

mobile apps

5 Reasons Consumers Download Snapchat

I have a 6 month old kitten named Theo. To me, he is probably the cutest kitten out there. What better way to show the world his adorableness than...

Social Media snapchat

The HubSpot Keyword Tool - Why You Need Google AdWords to Keep it Honest

As you may know, one of the key components of inbound marketing is building a strong and consistent blogging platform in order to support organic...


HubSpot COS Design Tricks for Non-Developers

Nowadays, you would be hard-pressed to find an organization, company, sidewalk lemonade stand, or even a wedding that does not have a website....

HubSpot COS development

Ohio Inbound Marketing Day - The Allstar Keynote Lineup

It's the most wonderful time of the year. The holiday season is always filled with fun activities to end the year on a good note. But if you're...

Inbound Marketing ohio inbound marketing day

Interview with Ohio Inbound Marketing Day Speaker: Marge Murphy

We recently had the opportunity to interview Marge Murphy of Acadia Lead Management Services on the relationship between sales and marketing and...

ohio inbound marketing day

Get to Know the Ohio Inbound Marketing Day 2015 Sponsors

If you're an inbound marketer, you've probably heard about HubSpot's Inbound conference. For those who were fortunate enough to attend, you know...

Inbound Marketing ohio inbound marketing day

Ohio HubSpot Partners: How to Find the Right Inbound Marketing Company

Ohio is incredibly rich in boutique marketing companies who focus on creative, digital and even full-service offerings.

The state's agency density...

Inbound Marketing inbound marketing agency Ohio hubspot partner inbound marketing company ohio hubspot partners inbound marketing companies

10 Tips for Becoming an Inbound Marketing Rockstar

With the recent growth of inbound marketing, companies are seeking professionals with a higher degree of knowledge in inbound. With that being...

Inbound Marketing

Ohio Inbound Marketing Day - A Full Day of Inbound Marketing Education


If you are a HubSpot user or inbound marketer, you may have heard of or attended the INBOUND conference in Boston, Massachusettes.  Held...

Inbound Marketing Columbus Ohio HubSpot User Group

Why Small Business Owners Need Northstars (And How I Found Ours)

As a business owner, it took me a while to get my head around NR Media Group's core values.  

I've spent years helping clients develop these...

Six Business Interview Tips From an Introvert

I am convinced that there are few things less enjoyable in life than interviewing. I would choose a dentist appointment, driving to Cleveland on...

Inbound Marketing Career Resources for the HubSpot Shopify Integration

HubSpot is becoming more and more known for not only its robust marketing automation platform, but for the ever-growing list of 3rd-party...

8 Incredible Features of Sprout Social (And How to Try Them)

With social media marketing catching fire as a critical element in the overall marketing tool kit, companies are seeking new and better tools to...

Social Media

How to Create and Follow Through on Your Professional Development Plan



Are you still following through on your New Year’s resolutions?

If you are like most people, you came up with a goal...

Education Strategy

As Mobile Search Surpasses Desktop, You Should Be Adapting

You've been following the news lately.

You've absorbed the news that mobile searches have surpassed desktop in some parts of the world.

Did it...

Strategy Digital Marketing Marketing Insights Search

Columbus HUG Summer Social With #Hashtag Comedy

There comes a time for every group to leave the business talk at the door, let loose and have fun.

Columbus HubSpot User Group

Blog Content That Generates Leads: It's Not What You Think

I'm learning that blog content that attracts leads is not necessarily what you think.

If you follow the Inbound Marketing school of thought,...

Inbound Marketing

My Magical Life as a Marketing Intern

When you hear the term marketing intern, you will be forgiven for not automatically associating the word magical with it.

After all, the ...

Inbound Marketing Digital Marketing

Top 3 Marketing Strategies for Nonprofits

While the internet has made life a lot easier for everyone in many respects, it has not made it simpler to get consumers’ attention.

Social Media Strategy Digital Marketing

What Will Inbound Marketing 2.0 Look Like?

Currently we in the marketing world are in a time of exciting opportunity for both ourselves and our clients.

With the initial groundswell and...

Inbound Marketing Disruptive Innovation

Instantaneous Media Marketing: Capturing Micro-Moments

Think back to how you consumed media ten years ago. Five years ago. Three years ago.

Even since last year, new habits have crept in to your daily...

Push-Button Purchasing and the Amazon Dash Button

Having just taken out the garbage, you reach into the cupboard for a new trash bag to discover that there are none. You forgot to get more when...


A Crucial Update for a Winning Mobile Marketing Presence

What's the buzz in every digital agency lately?

It might be Google's hugely impactful mobile algorithm update that is rolling out tomorrow.


Inbound Marketing Marketing Insights Search

Why Hybrid Marketers will Rule the Industry

Last year a hot topic amidst the perpetual shakeups in marketing was the rise of marketing technologists. The idea behind this term is that with...

Marketing Insights

The Truth About Digital Media Production Equipment

In the world of digital media production, it is easy to be convinced that the key to creating attractive and engaging content is by acquiring the...

Video Media Habits

Why Simplicity is the Secret to Business Success

"Simplicity is the ultimate sophistication." - Leonardo DaVinci

I'm breaking one of my own personal pet peeves by opening up with a quote. Let's...

Strategy Marketing Insights

Register for Columbus HUG Meeting #3: Workflows


Inbound Marketing

Who Killed Voicemail?

One of the best sales training events I ran for a team was one on prospecting. It was focused on gaining accesss at high levels with a series of...

Animal Ad-diction - Emotional Marketing


Look at the puppy!
Marketing Tools

5 Inbound Marketing Persona Survey Tools

At the foundation of all marketing is research and persona building. If your business doesn't know or understand its target audience and market,...

Inbound Marketing Marketing Tools Marketing Insights

Fast Food and Your Feed – Social Media for Restaurants

The importance of social media for restaurants is greater than ever.

Social Media Restaurants

NR Media Group Welcomes Ray Taylor as VP of Inbound Sales Strategy

I'd like to welcome Ray Taylor the NR Media Group team as the VP of Inbound Sales Strategy. Throughout his career, Ray Taylor has repeatedly been...

Inbound Marketing

The Power of Effective Infographics

It is more difficult to get a readers attention and therefore necessary to provide relevant information in a digestible format.

Inbound Marketing Content Marketing

Media Production Tips, Tricks and Hacks from a Seasoned Pro

Media Habits

6 Signs of a Great Content Marketing Agency

The ever-expanding field of content marketing means every year companies grow their content marketing budget, which in turn means there are more...

Content Marketing

Top 6 Marketing Blogs to Start Following Today

What did you think of our list of business blogs to follow that we posted earlier this week?

Inbound Marketing Marketing Tools

What is Sports Marketing's Role in 2015

Secrets to Creating Memorable Content

After the holiday season, the belt around your ad budget may have moved a few notches. No matter the direction, we all want to get the most bang...

Content Marketing

10 Blog Management Tips to Live By

A few weeks ago we discussed some great tips on content guidelines and how to come up with content ideas for your business blog in order to help...

Inbound Marketing Marketing Insights

Will New Digital Advertising Help Sports Marketing?


Anna Kendrick in Newcastle's ad
Marketing Insights Disruptive Innovation

A list of Content Marketing Agencies in Ohio

In a previous post, we gave some advice on how to select an inbound marketing agency. The good news is – there are plenty of agencies to choose...

Inbound Marketing Content Marketing

How Is Rebranding a Game-Changer in Sports Marketing (and Elsewhere)?


Out with the old. In with the new.
Series Strategy

How Can Market Research Techniques Learn from the Army?

"Market research is the systematic gathering and interpretation of information about individuals or organizations using statistical and...

Podcast Marketing Insights

The Power of Multimedia Rights in Sports Marketing


Series Marketing Insights

5 Benefits of Working with an Inbound Marketing Agency

Inbound Marketing

Restaurant Branding: Molding Your Brand Identity

Diners aren’t just expecting food, they're expecting an experience.

Guests Restaurants

Examining Restaurant Marketing Musts for the New Year

The start of a new year is a great time for restaurants to take a hard look at their marketing strategy to see what's bringing in guests and...

Social Media Marketing Tools Strategy Restaurants

How to Master Restaurant Service through Servant Leadership

I recently came across a Harvard Business School case study which analyzed Starbucks and their successes.

Podcast Restaurants

Restaurant Mobile Apps - 3 Use Cases and Opportunities

For some reason, the thought of talking to an actual pizza representative on the phone gave me a special kind of anxiety.

Social Media Marketing Tools Restaurants

HubSpot Pricing in a Nutshell

HubSpot is an inbound all-in-one marketing software platform that provides marketing tools to manage your marketing strategy. 

HubSpot Inbound Marketing

Restaurant Branding: Balancing Tradition vs. Innovation at White Castle

Burgers. You love them. I love them. We all love them.

Podcast Restaurants

How to Focus Your Video Marketing Services on Engineering

If you're from in and around the Cleveland area (or perhaps even Miami, Florida), it's hard not to watch this new video asset from Nike without...

Video Content Marketing Strategy

How Is Social Media Affecting Our Communication?

Look down at your phone.

Social Media Education Media Habits

A Look Into Today's Fast Casual Restaurant Trends

Last month I had the pleasure of attending the 9th annual Fast Casual Executive Summit in Denver. During this event top-level executives from the...

Podcast Restaurants

Why Is The Matthew Stafford Can Cave So Awesome?

Have you seen Pepsi's new commercial, "The Party Awaits"?

Social Media

The Influence of Brand Journalists in Content Marketing

Journalists have an old adage: if it bleeds, it leads. Content marketing is all about providing content that is not only useful, but engaging, to...

Content Marketing Media Habits Stories

5 Ways To Use Social Media


Social Media

10 Marketing Apps to Make Your Life Easier


Marketing Tools

The 3 Benefits of In-Person Networking


Education Speaking

What's Up With Virtual Segregation?

Heard of the domain .SOY?

Google launched the new domain for Latinos recently, amid controversy and backlash from those online, deeming it...

Media Habits Strategy Marketing Insights Disruptive Innovation

What is the State of Food Safety in the U.S.?

According to the CDC, each year foodborne illness impacts roughly 1-6 americans which translates to about 48 million people who are affected. Over...

Podcast Restaurants

Twitter's Influence on Events: The Good & Bad

Social Media Media Habits

How Marketers are Mining Social Media Photos

Social Media Marketing Insights

Gamification for Business: Reward Users (and Alter Their Behavior)

Source: We Play Co.
Marketing Insights

New Study Reveals Crucial Content Marketing Trends

Source: Content Marketing Institute
Content Marketing Marketing Insights

How to Build a Content Marketing Team With Your Clients

You want me to write about windows?

Content Marketing

What is Ello, The Ad-Free Social Network?

You might have heard about Ello, the ad-free social network.

Social Media

Navigating the Marketing Technology Landscape

Inbound Marketing Content Marketing Marketing Insights

What Craft Cocktail Trends Should Restaurants be Aware of?

The first ever "cocktail party" was allegedly thrown by Mrs. Julia S. Walsh Jr. of St. Louis Missouri in May of 1917. Since then, cocktails have...

Podcast Restaurants

Is the Second Screen As Influential As We Think?

The definition of "watching TV" has been changing fast.

Social Media

My Summer of Facebook: Why Social Media is Social

As an E.W. Scripps of Journalism at Ohio University student and an aspiring public relations and marketing professional, I'm active on nearly...

Social Media

Is the "Random" Old Spice Marketing Technique Just a Fad?

Source: The Mill

NoWait: How to Reduce Wait Time At A Restaurant

Did you know restaurants have wait lists an average of 6.6 hours per week, with the average wait time being 23 minutes? This begs the question of...


What Can The Yo App Do Besides Say 'Yo?'

Ever think that a one-word messaging app could become successful? The Yo App has nailed it.

Social Media Disruptive Innovation

TWIRT: Best of Mobile Ordering

This Week in Restaurant Technologies is taking a break for a recap of the top mobile ordering episodes. We've handpicked these as the best of the...

3 Great Examples of Content Marketing in Sports

Sports have long been a source for positive association for brands because winning teams and successful events create a favorable return for the...

Content Marketing

Unlock the Secrets to Producing Effective YouTube Content


Youtube #1 in Unique Visitors
Social Media Content Marketing Strategy

#046: Erle Dardick & Mike Tyler on the Documentary Back to Basics

With just under one million restaurants in the United States, 10% of our work force is employed by the restaurant industry.


The Role of Government on Social Media

By now, nearly everyone has seen this tweet from @CIA on their timeline. But what does this mean for the role of government on social media, and...

Social Media

Goodbye Blog Post to Sarah Robles!


This Week in Restaurant Technologies #015: Depersonalizing the Dining Experience?

In this week's show, Brandon and I comment on some news and examples of chain restaurant systems that are implementing mobile and tablet...

Series Content Marketing Restaurants

What Did Neymar Jr. Do With the Panasonic 4K Camera?

from Digital Trends
Social Media

Making the Most of Content Marketing Resources

2014 is expected to continue to be an important year for content marketing. Budgets and content production are increasing, strategies are becoming...

Marketing Insights

#043: Sam Oches on Fast Food vs Fast Casual

2013 brought the sixth consecutive year that the fast casual segment has grown. According to a study by The NPD Group, fast casual held to an 8...


The Next Snapchat

In the world of 1.2 million apps available on the App Store, it can be hard to tell which will be the next Snapchat. Snapchat is the one app...

Social Media

What is the Nimble Contact Widget?

If you haven't heard of Nimble, the customer relationship management (CRM) system for small businesses, you need to.

Marketing Insights

#042: Cynthia Harriman on Integrating Whole Grains

It takes one pound of flour to make a standard loaf of bread. But did you know you can get your recommended servings of whole grains from other...


Farewell, Morgan! Goodbye Blog Post

Social Media Content Marketing Stories

This Week in Restaurant Technologies #011: Mobile Technology in Restaurants

Mobile Technology

In this week's show, Nate and Brandon look at 4 articles related to the trend towards rolling out mobile technology in...

Series Restaurants

Why is the TL;DR Phenomenon Happening?

After reading "Faking Cultural Literacy" in the New York Times, I began thinking, "why is this happening?" which then snowballed into academic...

Social Media

The Business Benefits of Bitly

The end goals of content marketing today are twofold: create good content that speaks to your target audience, and make that content easily...

Marketing Insights

SRP #040: Sean Kennedy on Rotisserie Chicken and Credit Card Security

Have you ever eaten at a restaurant and left your copy of the receipt on the table? If so, you could be playing a risky game with your credit card...


Hearables, The Next Big Thing?

"You mean wearables, right?" Wrong.

Hearables, according to recent sources, are the next big thing.

Nick Hunn of says...

This Week in Restaurant Technologies #008: Mobile Ordering and Payment

Mobile Ordering and Payment

In this week's show, Brandon and Nate look at some different takes on mobile ordering and payment including a new...

Series Restaurants

The Need for Professionalism on Social Media


Social Media

Who Are Snapchat Users?

On Monday, we investigated the business challenges for brands using Snapchat. Today we look more closely at the app's user base.

Social Media

This Week in Restaurant Technologies #007: Your Restaurant in the Mobile World

How to Improve Your Restaurant in the Mobile World

In this week's show, Brandon and I continue the chat on mobile payment, highlighting some...

Series Restaurants

#037: Jason Smylie on Using Google Glass in the Restaurant Business

You’ve heard us mention Google Glass a few times on the show, right? But what exactly is Google Glass? And more importantly, does it have any use...


What's Up With the New Twitter Profile Design?

What? Which is Twitter?
Social Media

What are the Pros and Cons of Using Kickstarter?

In a previous post, we examined crowdsourcing as a tool for high-quality content development. This week we explore the technique as a way to fund...

Social Media

035: Liz Lessner on the Power of Well-Defined Restaurant Concepts

A 2005 study conducted by researchers at The Ohio State University found that while a clear business plan and strategy is important, the most...


Why and How Should I Optimize for Mobile Search?

Whenever we get a glimmer of insight on how to keep Google working in our favor, we're all ears.


This Week in Restaurant Technologies: Facebook's Organic Reach Limits

This week, Brandon and I are back with our third episode of This Week in Restaurant Technologies.

Series Restaurants

Check Out Twitter's New Features: #FirstTweet, Fave People, and View Counts

When you're active on social media, you can quickly become obsessed with numbers.

Social Media

What's Up with WhatsApp Data Security?

By now, most people have heard about Facebook's intent to acquire WhatsApp Messenger, an early stage Silicon Valley startup that develops and...

Social Media

032: Geraldine Blanchot on Patterns and Colors in Restaurant Design

When you walk into your favorite lunch spot, do you notice what’s hanging on the wall? What about the carpet, or the upholstery in the booth where...


Meet the SXSWi 2014 Tech Achievement Awards Nominees

Tonight, the SXSWi 2014 Technical Achievement Awards winner will be announced. These thought leaders represent “projects reinventing and...

Disruptive Innovation

How the Google Hummingbird Update Gets People Talking

Content Marketing

Why You Should Join the SlideShare Community Today

In a previous post, we discussed the major benefits of creating community-driven "living lists" with Listly. Today we explore the same concept of...

Social Media

Real Customer Loyalty for Restaurants

Restaurants are quickly adopting technology to measure and influence guest loyalty.

Crowdsourcing in #Sochi2014 with OpenStreetMap

Yesterday, we highlighted digital social media trends surrounding the Winter Olympics. Today, we examine a specific digital marketing technique...

Marketing Insights

#028 Live with the Ohio Restaurant Association at NAPICS Conference

In this special edition of the show, we’re broadcasting live from the Columbus Convention Center at the Ohio Restaurant Association’s NAPICS event.