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Giving Tuesday Campaigns For 2017

By Nate Riggs on December 20, 2017 |

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Giving Tuesday Website: The official Giving Tuesday website has an extensive list of resources, results from previous years, case studies, and more. Their downloadable toolkit has Giving Tuesday ideas, logos and branding materials, videos, and more.

giving tuesday 2017 | giving tuesdayYour Local Community: Your best resource is the people that already support and donate to your organization. Not only are they more likely to donate to your cause, but they're also your biggest advocates on social media. Simply ask your current list of donors to share why they plan to support you on Giving Tuesday (using the hashtag #GivingTuesday2017) and then use those messages as testimonials to inspire others to give.
 

3.  TRY SOMETHING NEW

Giving Tuesday is a great opportunity to test out new creative fundraising ideas and techniques.
 
Don’t shy away from making #GivingTuesday a chance to break away from the norm – go big and try something new.
 

GIVING TUESDAY IDEAS

1. GET LOCAL INFLUENCERS INVOLVED

The best way for your message to resonate with your community is to work with someone they recognize in the community.

Interested in learning more? 
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Influencers are active on social media and typically have a large base of followers, so promoting your campaign to their network gives you an automatically larger reach.
 
Use influencer marketing by identifying who in your community is an influencer, and reaching out to them with resources to make promoting your campaign easy. This can be as simple as sending them pre-written social messages, branding and logo kits, and even a pre made infographic for them to share.
 
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Nate Riggs

Written by Nate Riggs

Nate Riggs is the Founder and CEO of NR Media Group, a Certified HubSpot Partner and inbound consulting firm. He leads a team of experienced strategists, content marketers, creatives and technologists that help organizations deploy and use HubSpot’s marketing, sales, and service software to operate more efficiently and accelerate growth. Nate regularly presents keynotes and workshops at top industry conferences like INBOUND, Content Marketing World and Oracle’s Modern CX. In 2017, Nate was recognized by HubSpot for his contributions to the development of the HubSpot Education Partner Program. Nate regularly presents keynotes and workshops at top industry conferences like INBOUND, Content Marketing World and Oracle’s Modern CX. In 2017, Nate was recognized by HubSpot for his contributions to the development of the HubSpot Education Partner Program.
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