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The Marketing Technologist

Nate Riggs

Nate Riggs

Nate Riggs is the Founder and CEO of NR Media Group, a Certified HubSpot Partner and inbound consulting firm. He leads a team of experienced strategists, content marketers, creatives and technologists that help organizations deploy and use HubSpot’s marketing, sales, and service software to operate more efficiently and accelerate growth. Nate regularly presents keynotes and workshops at top industry conferences like INBOUND, Content Marketing World and Oracle’s Modern CX. In 2017, Nate was recognized by HubSpot for his contributions to the development of the HubSpot Education Partner Program. Nate regularly presents keynotes and workshops at top industry conferences like INBOUND, Content Marketing World and Oracle’s Modern CX. In 2017, Nate was recognized by HubSpot for his contributions to the development of the HubSpot Education Partner Program.

Understanding Types of AI and Where to Invest Today

By Nate Riggs on October 24, 2018 in Strategy, HubSpot, Small Businesses

I was a young kid the 80's, but I still remember being completely fascinated by the stuttering, heavily sampled, digitized character of Max Headroom.

HubSpot CRM FAQ: 7 Questions to Consider Before Jumping In

By Nate Riggs on March 02, 2018 in HubSpot

One of my first jobs out of college was in outbound sales and cold calling for a retail design company in Columbus, Ohio.  

When I showed up on the first day, the receptionist politely showed me back to the office where my predecessor had spent...

Website Redesign & Conversion Rate Optimization for Local CrossFit Gym

By Nate Riggs on March 31, 2017 in HubSpot

One of the best perks about working with HubSpot is the ability to help local small businesses market their company in an efficient and affordable way. Our client, 12th Round CrossFit is a local CrossFit gym. Located in the heart of downtown...

Converge Conference: A Higher Education Marketing Conference

By Nate Riggs on March 03, 2017 in Conferences, Education

Last week, I had the pleasure of spending a few days in the beautiful Palm Springs, California for the annual Converge 2017. Now, I don't know about you, but getting to enjoy a few days of 70 degree weather and sunshine is truly special when...

Mother Teresa Site Reaches Page 1 and Generates 1500+ Contacts

By Nate Riggs on September 30, 2016 in Case Studies

Mother Teresa was a force of nature and wholly unique. This strong and independent woman was born Gonxha (Agnes) Bojaxhiu in Skopje, Yugoslavia, on August 27, 1910. Though so much of her young life was centered in the Church, Mother Teresa later...

Understanding the Convergence of Marketing and Advertising as a Result of Technology

By Nate Riggs on May 10, 2016 in Marketing

In case you hadn’t noticed, technology has blurred the lines between marketing and advertising.

The majority of enterprise brands in existence today have come to age during an era where media buys traditional advertising channels and superior...

How to Join the National Speakers Association, and Why You Should

By Nate Riggs on March 22, 2016 in Marketing

For any of you who read this and know me personally, you know that I have been speaking on and off since 2009.  
 
It was actually my friend Mike Bowers who gave me my first shot on the conference stage, back during the early days of the...

Interview with Ohio Inbound Marketing Day Keynote: Joe Pulizzi

By Nate Riggs on November 13, 2015

I'm absolutely delighted to have some time to shoot this video interview my friend Joe Pulizzi on his new book, Content Inc.  

Joe is the founder of Content Marketing Institute, the leading education and training organization for content...

Why Small Business Owners Need Northstars (And How I Found Ours)

By Nate Riggs on October 12, 2015

As a business owner, it took me a while to get my head around NR Media Group's core values.  

I've spent years helping clients develop these guiding principles as an objective partner standing outside of the fishbowl and looking in.

But building...

Content Marketing VS Inbound Marketing: Comparing Origins

By Nate Riggs on October 05, 2015 in Content Marketing, Marketing

As a marketer or business owner, you're tasked with understanding a variety of marketing approaches and techniques and determining which can and will apply in your business.

Since the late 2000's, two compelling schools of thought have gained...

Should My Staff Complete The Inbound Marketing Certification?

By Nate Riggs on September 28, 2015 in Marketing

If you follow my updates on Twitter, you probably know that I teach a course at Ohio University on Thursday nights that I call Inbound Habits.

Teaching the course allows me to experiment with various techniques that we then adapt for training our...

A Simple 5-Step Formula for Re-optimizing Old Blog Content

By Nate Riggs on June 10, 2015 in Content Marketing, Marketing

Publishing remarkable blog content that attracts visitors and converts them to join your marketing database can be a challenging and ongoing practice.

Blogging is incredibly time-consuming, and it's difficult work to consistently brainstorm new...