How to Close the Marketing Skills Gap

A collection of free marketing teaching resources designed for faculty and administrators, so that they can help their students develop marketing technology skills in the classroom and beyond.

Research on the Digital Marketing Skills Gap

Below is an anthology of independently produced studies from variety of organizations that address various different aspects of the digital skills gap in marketing and sales.

77% Companies Identified Missing Digital Skills As A Key Hurdle

77% Companies Identified Missing Digital Skills As A Key Hurdle

In their 2013 report, CapGemini Consulting found that over 77% of companies considered missing digital skills a key hurdle to their transformation.
Read the Report

Marketers Ranked Their Digital Skills Competency At Average Of 57/100

Digital Skills Competency At Average Of 57/100

In 2015 BCG and Google conducted a survey of 1188 marketers to get their thoughts on their digital skills competency.  On a scale from 1-100, the average digital skills score was cited at 57.
Read the Findings

90% Of Companies Couldn't Hire The Skills They Needed

90% Of Companies Couldn't Hire The Skills They Needed

In 2014 a report by Kelly Services & ClickZ found that nearly 90% of respondents were not able to find folks matching the digitals skills they needed to adequately do their jobs.
Read the Report

8% Of Marketers Tested Possessed Entry Level Digital Skills

8% Of Marketers Tested Possessed Entry Level Digital Skills

In July 2016, The Digital Marketing Institute conducted a survey of organizations in the USA and Europe that found that only 8% of marketers tested achieved entry level digital skills.
Read the Report

Train your faculty to integrate digital skills
development into their classes.

Schedule A Workshop

Getting Started with Free
Marketing Teaching Resources

Download this complimentary package of marketing teaching resources that will help you quickly integrate digital marketing skills training into your course offering. Inside you'll find a syllabus, suggested reading materials, templates for quizzes, project scoresheets, grading rubrics and more -- all designed to help expose your students to the philosophy, methodology, and technology of inbound marketing.

Studens who successfully complete this course also earn their Inbound Marketing Certification as well as their HubSpot Certification – both recognized professional accreditations that can give them a competitive advantage as they begin their careers.

Remember to request a teaching license of HubSpot Enterprise marketing and sales automation software, which can be provided to you for free through the HubSpot Education Partner Program.

denisa iacob marketing skills
Denisa Iacob
Junior Web Developer
Dealer Tire

Denisa Iacob
Ohio University, 2015

"The class truely came in handy after graduation because I had all the background knowledge I needed to begin my career in digital marketing."

nichole kennelly marketing skills
Nichole Kennelly
Social Media Coordinator
Wilson Lighting

Nichole Kennelly
Ohio University, 2015

"At the end of my senior year, I wasn't excited about just being a photographer, and your class showed me my new passion."

courtney montayne marketing skillsp
Courtney Montanye
Account Coordinator
NR Media Group

Courtney Montanye
Ohio University, 2017

"Nate's course gave me hands on experience in an entirely new world of digital marketing that I had yet to be exposed to."

kayla rutherford marketing skills
Kayla Rutherford
Customer Engagement Specialist
Distaptch Media Group

Kayla Rutherford
Ohio University, 2016

"Thank you for teaching Digital Marketing and having us not only earn the HubSpot certification, but also giving us the opportunity to work with the actual system."

nick chuvalas marketing skills
Nick Chuvalas
Interactive Media Specialist
Richwood Marketing

Nick Chuvalas
Ohio University, 2016

"I use what you taught me in class everyday at this job. Your class was the most relevant marketing class I've taken to date."

cody ferguson marketing skills
Cody Ferguson
Digital Automation Specialist
Fahlgren Mortine

Cody Ferguson
Ohio University, 2016

"Nate's course showed me that digital marketing and sales is so much bigger than social media. It set me on a path to my career as a digital marketer."

The HubSpot Education Partner Program

Isaac Moche Discusses the Vision for HubSpot's Education Partner Program

HubSpot’s Education Partner Program is a new network of college and university educators who are changing the way students learn marketing and sales.

Using HubSpot’s award-winning software and HubSpot Academy resources, professors are able to go beyond the fundamentals to give their students real-world experience in inbound marketing and sales.

Join more than 130 schools already representing over 10,000 students that will graduate with the skills they need to be successful.

Learn More

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