How We Helped
Beginning with a strategic evaluation of their marketing and sales efforts, NR Media Group began to lay the foundation for a transition into inbound tactics and training. HubSpot Enterprise was implemented and content offers and conversion paths were created to supplement outbound book promotions.
Additionally, the Shopify ecommerce platform was implemented to revamp consumer sales online and this was integrated with HubSpot to allow for new remarketing capabilities such as abandoned cart workflows, product review requests, retargeting, etc.
In concert with these platform implementations the Franciscan Media team began training with NR Media Group on these new inbound marketing philosophies, blogging best practices, purposeful social media strategies, etc.