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The Marketing Technologist

The Basics of a Successful System Implementation Process

By Eileen Kline on December 06, 2018 in Technology, Small Businesses

As we near December, budget discussions for the next year are in the works, which inevitably includes discussions of replacing old, clunky legacy systems.

Not only does the actual cost of the new system need to be taken into account, but there's...

Which Learning Management System is Right For Your School in 2019

By Eileen Kline on November 29, 2018 in Technology, Education

The past couple of years have seen huge advancements in web application systems across the board, in seemingly every industry.

Content Management Systems like HubSpot have significantly broadened their functionality and advanced chatbot AI...

Using Gig Work to Bridge the Gaps in Your Business

By Melissa Christian on November 16, 2018 in Small Businesses

How To Develop A Successful Content Strategy

By Evan Schultz on November 08, 2018 in Strategy, Content Marketing

We already established that content creation can be hard, but that doesn't mean that it still isn't a vital part of a successful digital business. Developing and executing a strong content strategy can help you find new customers and grow your...

The 5 Most Basic Things You Should Do to Make Your Website Accessible

By Eileen Kline on October 30, 2018 in Websites, Small Businesses, Technology

There have been a lot of exciting cultural movements in recent years for diversity and inclusion, but there seems to be an underlying expectation that these movements are just trends. So, brands are a little slow on the uptake, especially when it...

Understanding Types of AI and Where to Invest Today

By Nate Riggs on October 24, 2018 in Strategy, HubSpot, Small Businesses

I was a young kid the 80's, but I still remember being completely fascinated by the stuttering, heavily sampled, digitized character of Max Headroom.

The Secret To Your Internal Content Strategy

By Evan Schultz on October 16, 2018 in Small Businesses, Content Marketing, Strategy

It doesn't matter if you're starting out with creating content or you've been blogging for years, it doesn't hurt to make sure your content strategy plan is up to date and driving results.

8 Employee Perks That Won't Break the Budget

By Melissa Christian on October 11, 2018 in Culture, Small Businesses

In today's world, employee retention involves much more than the salary your staff makes.

Those searching for their next career are weighing company culture, employee benefits, and company perks just a heavily as the paycheck they would bring...

What is a Resource Page?

By Samantha Little on September 28, 2018 in Strategy, Marketing

SEO For Beginners: 3 Things You May Not Know

By Evan Schultz on August 30, 2018 in SEO

Before you started a website or blog, “search engine optimization” (SEO) was probably a term you never heard of. Of course, now that you’re trying to attract traffic, it’s one of the greatest tools you can have on your side. Unfortunately, there...

More of The Best Chrome Extensions Ever

By Eileen Kline on August 23, 2018 in HubSpot, Marketing

Ok, so we've already established that I have a small, weird, secret passion for Chrome extensions. If you missed that confession, you better catch up on my first post about the best Chrome extensions ever. 

Ohio HubSpot Partners: Finding The Right Inbound Marketing Company

By Evan Schultz on August 16, 2018 in Marketing, HubSpot

Ohio is incredibly rich in specialized marketing companies who focus on creative, website, digital, and full-service offerings.

The state's agency density helps small and medium-sized businesses grow and thrive in a highly competitive...