The Marketing Technologist

5 New Year's Resolutions For Improving Company Culture

By Melissa Christian on December 15, 2017 in Culture

2018 is just over the horizon. As individuals, we're challenged at New Year's to set a resolution that will help us grow and become better versions of ourselves over the next 12 months.

Business owners and execs do something similar for their...

8 Unusual and Fun Gifts for Marketers in Your Life

By Samantha Little on December 08, 2017 in Inbound Marketing, Content Marketing, Digital Marketing, Christmas

So you're looking at gifts for marketers on your team, but where do you even start when looking for a gift for someone who has the superhuman power of a marketing degree? 

Just kidding!

Marketers are just like everyone else (well, except for...

7 Clever Gift Ideas For Clients

By Melissa Christian on December 05, 2017 in Culture

It's the time of year to send a big "Thank You" to your customers and show your appreciation for their business. 

Delighting your clients with a little holiday cheer shows your gratitude for their business and how much you appreciate them.

But...

Fun on the Job: How to Have Fun At Work

By Melissa Christian on November 28, 2017 in Culture

It's the holiday season, which means it's office holiday party time, WOOHOO!

Finding an activity for your team that makes everyone happy AND fits into their after-work schedule can be a huge challenge.

Creative Fundraising Ideas for Your Giving Tuesday Campaigns

By Evan Schultz on November 17, 2017 in Digital Strategy, Marketing for Non-Profits

Every year, it seems like the holiday seasons starts earlier and earlier, which Christmas decorations hitting the shelf before Halloween is even over.

Social Media Strategies Summit: Higher Education Social Media Review

By Samantha Little on November 10, 2017 in Social Media, higher education

 

We shipped off to boston...again

We just can't stay away from Boston, or lobster rolls.

The CMS Comparison Series: The Small Business Edition

By Eileen Kline on November 04, 2017 in website maintenance, marketing website, Website Design

Unpopular opinion: There is a software, system, or platform for literally every function of your business, no matter its size. Don't build anything custom. Just buy it.

In my personal opinion, this statement holds especially true for your...

Finding Speakers for Events: The Struggle is Real

By Melissa Christian on October 31, 2017 in Speaking, events

As someone who has a few events under her belt, I know how time consuming and stressful pinning down speakers for events, conferences, and seminars can be. If you are new to event planning, you may not be sure where to begin your hunt.

The tips I...

5 Benefits of a Wellness Program in the Workplace

By Melissa Christian on October 25, 2017 in Culture

Once upon a time I was asked to brainstorm what an employee wellness program would look like for the happy staffers at my agency. 

As a professional skeptic and the person who oversees the office piggy bank, I wasn't convinced offering a wellness...

Photos from INBOUND 2017

By Evan Schultz on October 24, 2017 in INBOUND

Ok, so we're a little late but maybe we're still in shock with how awesome INBOUND was this year (don't judge us, it was cool). If you don't know what INBOUND is, well you're missing out- but it's a crazy fun, week long, marketing and technology...

6 Inexpensive Project Management Organization Tools for Teams

By Samantha Little on October 20, 2017 in organization, marketing technology

For any team, project management is a crucial part of your day-to-day life. 

But when looking at project management organization tools for your team, what should you be looking for and what are some of the more affordable systems out there? 

Let...

Social Media Influencers and The Marketing Landscape

By Evan Schultz on October 19, 2017 in Social Media, Millennials, influencer marketing

The concept of influencers isn't a new idea- word of mouth marketing has been around for decades and is one of the most trusted sources of brand awareness because people trust what they hear from their friends and coworkers. The idea of social...