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The Marketing Technologist

A Guide To HubSpot Academy Certifications

By Melissa Christian on March 21, 2018 in HubSpot

HubSpot Academy is a wonderful resource for all those who use HubSpot or are actively using inbound marketing practices. With 18 certifications to be gained, tons of free resources and lessons, this is a must if you are an agency who executes...

Pro-tips for Planning an Office Move

By Melissa Christian on March 14, 2018 in Culture

You guys, moving makes me tired.

HubSpot Growth Stack: A Review of the Free Marketing Software

By Shelby Phillips on March 13, 2018 in HubSpot

As a small business you may face more obstacles than normal.

Having a free (yes, I said free!) marketing software like the HubSpot Growth Stack will help your small company reach customers that you may have not been able to before.

By simply...

The Cost of HubSpot: HubSpot.com Pricing Breakdown

By Eileen Kline on March 02, 2018 in HubSpot

For a smaller organization that can't support a full marketing staff, finding a solid marketing automation software if vital to the success of your marketing program. It saves money in the long-run, keeping you from having to pay salary and...

HubSpot Pricing in a Nutshell

By Nina Bressau on March 02, 2018 in Inbound Marketing, Sales & Marketing Tech Stack

HubSpot is an inbound all-in-one marketing software platform that provides marketing tools to manage your marketing strategy.

If you have thought about implementing Hubspot for your business, you have probably also wondered about costs. While...

HubSpot CRM FAQ: 7 Questions to Consider Before Jumping In

By Nate Riggs on March 02, 2018 in HubSpot, CRM, hubspot partner

One of my first jobs out of college was in outbound sales and cold calling for a retail design company in Columbus, Ohio.  

When I showed up on the first day, the receptionist politely showed me back to the office where my predecessor had spent...

The Best Super Bowl Commercials of 2018

By Evan Schultz on February 06, 2018 in Digital Advertising

Every year, the Super Bowl is a highly anticipated event for sports, but also for advertising.

Net Neutrality and Small Business: What the repeal means for you

By Samantha Little on February 02, 2018 in internet of things, politics, Small Business Marketing

One of the latest buzzwords for anyone who knows anything about the internet and/or politics is net neutrality. But what is the role of net neutrality and small business?

With all the rumors that are swirling around, it is hard to understand and...

Why and How to Make a Company Handbook

By Melissa Christian on January 25, 2018 in Culture

A handbook is an essential resource for companies of every industry and size.

A guide for your employees, a handbook gives your team a clear picture of how they should conduct themselves while representing your company, as well as what they can...

To the Core: The Importance of Defining Company Values

By Melissa Christian on January 12, 2018

When I took on HR responsibilities at NR Media Group, I was assigned to interviewing candidates for our open career positions.  I used a lot of the typical interview questions to determine if the candidate would be a good fit, but I also like to...

Why Your Brand Can Benefit from Custom Photography

By Samantha Little on January 03, 2018 in Inbound Marketing, Website Design, Photography

Whether you are a small, medium, or large-sized business, you are probably familiar with your company's usage of stock photography.

Stock photography gained popularity in the early 1980s when businesses shared similar photography needs. To this...

6 Digital Marketing Programs in the US: Certificates

By Samantha Little on December 22, 2017 in Inbound Marketing, Digital Marketing, skills gap, Careers, The Digital Skills Gap, Women in Digital Marketing

No matter what industry you currently work in, it is likely that you've heard the term "the digital skills gap." This term means that there is a shortage of the skills between what students are leaving college with and what is needed in the...