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The Marketing Technologist

Spring Cleaning Your HubSpot Contacts

By Melissa Christian on March 13, 2019 in Small Businesses, CRM

 HubSpot's CRM is a powerful tool that allows you to organize and capture information about your contacts and how they engage with your company's website and content.

Having a huge contact database is exciting, but only if the contacts within it...

Automate Your Hiring Process with HubSpot

By Melissa Christian on March 06, 2019 in HubSpot, Small Businesses

The hiring process is painful. 

Unless you're making the hiring mistake of choosing from a pool of one, you probably have several candidates to keep track of. 

Each candidate comes with multiple resumes, interview notes, and any other...

Follow These 6 Guidelines During Your CRM Implementation Project

By Nate Riggs on February 26, 2019 in CRM

At NR Media, we do a lot of work in helping our clients plan for and execute their CRM implementation project or helping them replace CRM software that has been abandoned by the company's users.

In the past years of doing this work, I've seen so...

Exploring Internal Uses for HubSpot Tickets

By Melissa Christian on February 22, 2019 in HubSpot

Any time a customer or client complaint presents itself, there is an opportunity for exceptional service.  Promptly and effectively solving issues is a big part of delighting your customers and dropping the ball on a request can leave them...

The Long and Slow Death of Google+

By Nate Riggs on January 23, 2019 in Social Media, Technology

It's Official.

So Long, Farewell...

By Eileen Kline on January 18, 2019

If you didn't sing that to the tune of that famous song from The Sound of Music, we can't be friends.

Yes, that's right. My time at NR Media Group, after three years and eight months, has come to an end.

How A Year of EOS Changed Our Business

By Melissa Christian on January 16, 2019 in Culture, Small Businesses

It's been just over one year since the NR Media Group team began our journey with the Entrepreneurial Operating System (EOS) made famous by Gino Wickman in the book Traction.

As a seasoned team member since 2014 and current Integrator for our...

The Basics of a Content Audit

By Evan Schultz on December 20, 2018 in Content Marketing, SEO

Sometimes just the mention of a "content audit" can strike fear into the hearts of a digital marketing team. Performing your first content audit can be intimidating and time consuming, but it is absolutely necessary for the health of your online...

Operational Organization: 5 Tools for Success

By Melissa Christian on December 13, 2018 in Technology, Small Businesses

All those who insist upon a schedule, plan, and total organization of their daily lives, raise your hand...

The Basics of a Successful System Implementation Process

By Eileen Kline on December 06, 2018 in Technology, Small Businesses

As we near December, budget discussions for the next year are in the works, which inevitably includes discussions of replacing old, clunky legacy systems.

Not only does the actual cost of the new system need to be taken into account, but there's...

Which Learning Management System is Right For Your School in 2019

By Eileen Kline on November 29, 2018 in Education, Technology

The past couple of years have seen huge advancements in web application systems across the board, in seemingly every industry.

Content Management Systems like HubSpot have significantly broadened their functionality and advanced chatbot AI...

Using Gig Work to Bridge the Gaps in Your Business

By Melissa Christian on November 16, 2018 in Small Businesses