The Marketing Technologist

What Is A Digital Transformation?

By Evan Schultz on September 08, 2017 in Digital Marketing, Digital Transformation

The concept of a "digital transformation" can mean different things to different companies. After all, not all companies have the same digital presence, either customer-facing or internally. Many organizations still manage their CRM on an Excel...

How to Use HubSpot in Healthcare: A Digital Transformation

By Eileen Kline on August 30, 2017 in HubSpot in Healthcare

Let me tell you a story.

You're a digital marketing agency, a start-up that is still fueled by passion and a love for what you do and how digital marketing can transform a business. 

17 SEO Myths You Should Ignore

By Evan Schultz on August 24, 2017 in SEO

SEO, or Search Engine Optimization, is the practice of using keywords to drive traffic to your website. By using keywords effectively, you can optimize your content to rank on Google's search results pages. SEO is key to a successful online...

How To Get Creative With Your Content Creation Tools

By Evan Schultz on August 17, 2017 in Content Marketing

Creating content can be a daunting task if you don't have a "creative" on your team, but it doesn't have to be. When it comes to producing successful content like images, blogs, infographics, buttons, and mailers, etc, there is a need for both...

5 Digital Marketing Podcasts You Should Be Listening To

By Courtney Montanye on August 15, 2017 in Digital Marketing, Podcasts

Blogs are nice, and videos are cool, but podcasts are one of the most intimate experiences in the digital world. It doesn’t matter where you are - working out, in the car, or taking a bubble bath - listening to a podcast is a beneficial...

Why We Love Marketing to Millennials and Why Everyone Hates Them

By Courtney Montanye on August 09, 2017 in Digital Marketing, Millennials

The buying power of millennials is expected to outnumber all other demographics by the end of 2017. They are an increasing market and account for almost a quarter of the U.S. population. It’s evident that capturing their attention through...

How Successful Companies are Using Snapchat as a Marketing Tool

By Samantha Little on August 07, 2017 in Digital Marketing

Are you up for a challenge? Create a marketing campaign in 10-seconds or less.

Turns out not many marketers are, making Snapchat one of the easiest platforms to infiltrate to get your message out to your audience. 

Not sure how? Check out how...

5 Quick Wins for Small Business Website Design

By Courtney Montanye on August 04, 2017 in Website Design, Small Business Marketing

Just because your business is small doesn’t mean that you should neglect your website. A bad website (or lack of a website) can drive a potential customer away, which will lead to loss of revenue for you.Keep these quick wins for small business...

How Blogging Helps Your Company's Bottom Line

By Courtney Montanye on July 31, 2017 in Content Marketing

One thing that we inbound marketers are big on is blogging. We understand that through blogging, you can transform a business with a high return at a low cost.
 

HubSpot IMPACT Awards: Helping an Ohio 2-Year College Gain Pipeline Visibility With Sales Enablement

By Samantha Little on July 28, 2017 in HubSpot, Education, HubSpot Impact Awards

Not much has changed in the world of higher education. Many institutions use the same tried-and-true systems, tactics, and software to attract new students to their respective college.

But as Hocking College noticed a decline in two-year...

How to Evolve Your School Blog to Attract More Students

By Courtney Montanye on July 27, 2017 in Education

Your school blog is a powerful recruitment tool. It's an easy way for potential students to find out more about your higher education institute - to attract more students to your blog. When done right, someone can find out just as much from a...

Marketing Conferences You Should Know: Summer AMA Conference

By Courtney Montanye on July 24, 2017 in Digital Marketing Conference

What is the American Marketing Summer Conference?

The 2017 Summer AMA Conference, hosted in San Francisco, California, is the largest academic conference for marketing scholars, faculty, and doctoral students. It is the ideal conference to...