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The Marketing Technologist

Why We Love Marketing to Millennials and Why Everyone Hates Them

By Courtney Montanye on August 09, 2017 in Marketing

The buying power of millennials is expected to outnumber all other demographics by the end of 2017. They are an increasing market and account for almost a quarter of the U.S. population. It’s evident that capturing their attention through...

How Successful Companies are Using Snapchat as a Marketing Tool

By Samantha Little on August 07, 2017 in Marketing

Are you up for a challenge? Create a marketing campaign in 10-seconds or less.

Turns out not many marketers are, making Snapchat one of the easiest platforms to infiltrate to get your message out to your audience. 

Not sure how? Check out how...

5 Quick Wins for Small Business Website Design

By Courtney Montanye on August 04, 2017 in Websites, Marketing

Just because your business is small doesn’t mean that you should neglect your website. A bad website (or lack of a website) can drive a potential customer away, which will lead to loss of revenue for you.Keep these quick wins for small business...

How Blogging Helps Your Company's Bottom Line

By Courtney Montanye on July 31, 2017 in Content Marketing

One thing that we inbound marketers are big on is blogging. We understand that through blogging, you can transform a business with a high return at a low cost.

HubSpot IMPACT Awards: Helping an Ohio 2-Year College Gain Pipeline Visibility With Sales Enablement

By Samantha Little on July 28, 2017 in HubSpot, Education

Not much has changed in the world of higher education. Many institutions use the same tried-and-true systems, tactics, and software to attract new students to their respective college.

But as Hocking College noticed a decline in two-year...

How to Evolve Your School Blog to Attract More Students

By Courtney Montanye on July 27, 2017 in Education

Your school blog is a powerful recruitment tool. It's an easy way for potential students to find out more about your higher education institute - to attract more students to your blog. When done right, someone can find out just as much from a...

Marketing Conferences You Should Know: Summer AMA Conference

By Courtney Montanye on July 24, 2017 in Conferences

What is the American Marketing Summer Conference?

The 2017 Summer AMA Conference, hosted in San Francisco, California, is the largest academic conference for marketing scholars, faculty, and doctoral students. It is the ideal conference to...

Using "Rocks" to Increase Employee Productivity

By Melissa Christian on July 21, 2017 in Culture, Marketing


Learn to Speak Inbound: The Last 28 Inbound Terms to Know

By Courtney Montanye on July 18, 2017 in Marketing

New to inbound marketing? Let us help.

HubSpot for Higher Education Marketing

By Courtney Montanye on June 28, 2017 in HubSpot, Education

Higher education marketing has changed. Enrollment rates are continuing to decline but the options for students are increasing. The amount of online courses and other digital education services that are on the rise are driving brick and mortar...

New Apple Analytics on the Podcast App

By Courtney Montanye on June 23, 2017 in Podcasts

It’s extremely difficult to know who is listening to your podcast or how they are listening. This is thanks to the commitment that Apple has to user privacy in addition to the pervasiveness of the podcast app. 

HubSpot in Healthcare Marketing: How to Make HubSpot Work for HIPAA-Compliant Organizations

By Eileen Kline on June 21, 2017 in HubSpot

Imagine this: 

You're a young, millennial (*gasp*, a millennial with a job? Just stay with me here ;) ) marketer who gets hired into a healthcare organization. Your new employer is understaffed, broke, and passionate. They have the knowledge to...