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The Marketing Technologist

Understanding Types of AI and Where to Invest Today

By Nate Riggs on October 24, 2018 in HubSpot, Strategy, Small Businesses

I was a young kid the 80's, but I still remember being completely fascinated by the stuttering, heavily sampled, digitized character of Max Headroom.

What is a Resource Page?

By Samantha Little on September 28, 2018 in Strategy, Marketing

How to Create and Follow Through on Your Professional Development Plan

By Nina Bressau on July 22, 2015 in Education, Strategy


Source: bitrebels.com

Are you still following through on your New Year’s resolutions?

If you are like most people, you came up with a goal or two in the last few days of December, then changed your goal 15 minutes before the calendar...

The Power of A/B Testing in Marketing

By Alex Foley on June 17, 2015 in Strategy, Marketing

One of the classic challenges in the marketing world was having the ability to accurately measure the results of your marketing efforts.

Fortunately in our current digital age, virtually every tactic we use can be measured in some way and often...

As Mobile Search Surpasses Desktop, You Should Be Adapting

By Morgan Meade on June 15, 2015 in Strategy, SEO, Marketing

You've been following the news lately.

You've absorbed the news that mobile searches have surpassed desktop in some parts of the world.

Did it really surprise you? Probably not.

A Business Development Tool No Marketing Executive Should Overlook

By Morgan Meade on June 01, 2015 in Content Marketing, Strategy, SEO, Technology, Marketing

Are you building the game plan for your next marketing campaign?

Maybe, you're digging the foundation for your company as a whole.

Whether you're scouting the market for your next big business idea or testing the waters for expansion into a new...

Top 3 Marketing Strategies for Nonprofits

By Eileen Kline on May 20, 2015 in Social Media, Strategy, Marketing

While the internet has made life a lot easier for everyone in many respects, it has not made it simpler to get consumers’ attention.

Why Simplicity is the Secret to Business Success

By Alex Foley on March 25, 2015 in Strategy, Marketing

"Simplicity is the ultimate sophistication." - Leonardo DaVinci

I'm breaking one of my own personal pet peeves by opening up with a quote. Let's just say when I stacked up how cliche the quote is with how brilliantly simple it is, simplicity won...

5 Tried-and-True Copywriting Tips to Always Follow

By Alex Foley on January 07, 2015 in Content Marketing, Strategy

Emotion in Marketing - The Single Most Powerful Tool

By Alex Foley on November 12, 2014 in Strategy, Marketing

Before we jump into the meat of the post - take a look at this recent video from outdoor apparel producer North Face.

How to Track Competitor Content Marketing

By Alex Foley on October 22, 2014 in Content Marketing, Strategy

Source: blog.sweetiq.com

The Future of Virtual Reality Marketing

By Alex Foley on September 30, 2014 in Social Media, Strategy, Marketing

Source: expertreviews.co.uk