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The Marketing Technologist

Which Learning Management System is Right For Your School in 2019

By Eileen Kline on November 29, 2018 in Education, Technology

The past couple of years have seen huge advancements in web application systems across the board, in seemingly every industry.

Content Management Systems like HubSpot have significantly broadened their functionality and advanced chatbot AI...

The Importance of Marketing Workshops for Small Businesses

By Evan Schultz on July 13, 2018 in Education

Many small business owners focus solely on their business' goods and services and don't prioritize marketing. In many cases, marketing is the lifeblood of any business because it brings in new customers and retains old ones. Your employees need...

HubSpot IMPACT Awards: Helping an Ohio 2-Year College Gain Pipeline Visibility With Sales Enablement

By Samantha Little on July 28, 2017 in HubSpot, Education

Not much has changed in the world of higher education. Many institutions use the same tried-and-true systems, tactics, and software to attract new students to their respective college.

But as Hocking College noticed a decline in two-year...

How to Evolve Your School Blog to Attract More Students

By Courtney Montanye on July 27, 2017 in Education

Your school blog is a powerful recruitment tool. It's an easy way for potential students to find out more about your higher education institute - to attract more students to your blog. When done right, someone can find out just as much from a...

4 Trends in Higher Education Marketing That You Need to Know

By Evan Schultz on July 05, 2017 in Education

According to research done by the National Student Clearinghouse Research Center, universities are facing declines in student enrollment over the past year. On top of sliding enrollment numbers, millennials have become increasingly frustrated...

From College to Career: Expectations Vs. Reality

By Evan Schultz on June 29, 2017 in Education

Most of us have been there; you're a college student dreaming of your post-grad plans (or crying about your lack thereof...or maybe that was just me) and the future looks bright. Why wouldn't it? You just spent an unspeakable about of money on...

HubSpot for Higher Education Marketing

By Courtney Montanye on June 28, 2017 in HubSpot, Education

Higher education marketing has changed. Enrollment rates are continuing to decline but the options for students are increasing. The amount of online courses and other digital education services that are on the rise are driving brick and mortar...

How to Improve Student Enrollment with Inbound Marketing

By Samantha Little on April 19, 2017 in Education, Marketing

With more than 68 million Gen Z-ers entering college for the first time over the next 15 years, colleges and universities will be forced to adapt their traditional marketing practices to what works best for this internet-saavy generation.

Converge Conference: A Higher Education Marketing Conference

By Nate Riggs on March 03, 2017 in Education, Conferences

Last week, I had the pleasure of spending a few days in the beautiful Palm Springs, California for the annual Converge 2017. Now, I don't know about you, but getting to enjoy a few days of 70 degree weather and sunshine is truly special when...

How to Create and Follow Through on Your Professional Development Plan

By Nina Bressau on July 22, 2015 in Education, Strategy


Source: bitrebels.com

Are you still following through on your New Year’s resolutions?

If you are like most people, you came up with a goal or two in the last few days of December, then changed your goal 15 minutes before the calendar...

The 3 Benefits of In-Person Networking

By Nina Bressau on October 31, 2014 in Education, Marketing


Source: www.indiatimes.com/