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The Marketing Technologist

Automate Your Hiring Process with HubSpot

By Melissa Christian on March 06, 2019 in HubSpot, Small Businesses

The hiring process is painful. 

Unless you're making the hiring mistake of choosing from a pool of one, you probably have several candidates to keep track of. 

Each candidate comes with multiple resumes, interview notes, and any other...

Exploring Internal Uses for HubSpot Tickets

By Melissa Christian on February 22, 2019 in HubSpot

Any time a customer or client complaint presents itself, there is an opportunity for exceptional service.  Promptly and effectively solving issues is a big part of delighting your customers and dropping the ball on a request can leave them...

Understanding Types of AI and Where to Invest Today

By Nate Riggs on October 24, 2018 in HubSpot, Strategy, Small Businesses

I was a young kid the 80's, but I still remember being completely fascinated by the stuttering, heavily sampled, digitized character of Max Headroom.

More of The Best Chrome Extensions Ever

By Eileen Kline on August 23, 2018 in HubSpot, Marketing

Ok, so we've already established that I have a small, weird, secret passion for Chrome extensions. If you missed that confession, you better catch up on my first post about the best Chrome extensions ever. 

Ohio HubSpot Partners: Finding The Right Inbound Marketing Company

By Evan Schultz on August 16, 2018 in HubSpot, Marketing

Ohio is incredibly rich in specialized marketing companies who focus on creative, website, digital, and full-service offerings.

The state's agency density helps small and medium-sized businesses grow and thrive in a highly competitive...

The Best Chrome Extensions Ever [Fight Me]

By Eileen Kline on August 09, 2018 in HubSpot, Marketing

I have a small, weird, secret passion for Chrome extensions. Basically I really love when I can use technology to make my life more efficient easier. At least once every couple of weeks, I like to browse through the Chrome Web Store like other...

What You Need To Know About The HubSpot Partner Program

By Evan Schultz on June 20, 2018 in HubSpot

Running a successful business involves much more work than it once did. Emerging technologies have made it easier to reach and work with clients, but have also increased the complexity of doing so.

Whether it’s inbound marketing, sales, or...

The Top HubSpot Integrations to Hack Your Technology Stack

By Eileen Kline on March 28, 2018 in HubSpot, Technology, Marketing

An unpopular opinion I've shared before is that you shouldn't be building any technology solutions, especially for a small business, from scratch. Unless, of course, that custom tech is your flagship product or you're Mark Zuckerberg circa 2004.

A Guide To HubSpot Academy Certifications

By Melissa Christian on March 21, 2018 in HubSpot

HubSpot Academy is a wonderful resource for all those who use HubSpot or are actively using inbound marketing practices. With 18 certifications to be gained, tons of free resources and lessons, this is a must if you are an agency who executes...

HubSpot Growth Stack: A Review of the Free Marketing Software

By Eileen Kline on March 13, 2018 in HubSpot

As a small business you may face more obstacles than normal.

Having a free (yes, I said free!) marketing software like the HubSpot Growth Stack will help your small company reach customers that you may have not been able to before.

By simply...

The Cost of HubSpot: HubSpot.com Pricing Breakdown

By Eileen Kline on March 02, 2018 in HubSpot

For a smaller organization that can't support a full marketing staff, finding a solid marketing automation software if vital to the success of your marketing program. It saves money in the long-run, keeping you from having to pay salary and...

HubSpot CRM FAQ: 7 Questions to Consider Before Jumping In

By Nate Riggs on March 02, 2018 in HubSpot

One of my first jobs out of college was in outbound sales and cold calling for a retail design company in Columbus, Ohio.  

When I showed up on the first day, the receptionist politely showed me back to the office where my predecessor had spent...