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The Marketing Technologist

Spring Cleaning Your HubSpot Contacts

By Melissa Christian on March 13, 2019 in Small Businesses, CRM

 HubSpot's CRM is a powerful tool that allows you to organize and capture information about your contacts and how they engage with your company's website and content.

Having a huge contact database is exciting, but only if the contacts within it...

Automate Your Hiring Process with HubSpot

By Melissa Christian on March 06, 2019 in HubSpot, Small Businesses

The hiring process is painful. 

Unless you're making the hiring mistake of choosing from a pool of one, you probably have several candidates to keep track of. 

Each candidate comes with multiple resumes, interview notes, and any other...

How A Year of EOS Changed Our Business

By Melissa Christian on January 16, 2019 in Culture, Small Businesses

It's been just over one year since the NR Media Group team began our journey with the Entrepreneurial Operating System (EOS) made famous by Gino Wickman in the book Traction.

As a seasoned team member since 2014 and current Integrator for our...

Operational Organization: 5 Tools for Success

By Melissa Christian on December 13, 2018 in Technology, Small Businesses

All those who insist upon a schedule, plan, and total organization of their daily lives, raise your hand...

The Basics of a Successful System Implementation Process

By Eileen Kline on December 06, 2018 in Technology, Small Businesses

As we near December, budget discussions for the next year are in the works, which inevitably includes discussions of replacing old, clunky legacy systems.

Not only does the actual cost of the new system need to be taken into account, but there's...

Using Gig Work to Bridge the Gaps in Your Business

By Melissa Christian on November 16, 2018 in Small Businesses

The 5 Most Basic Things You Should Do to Make Your Website Accessible

By Eileen Kline on October 30, 2018 in Websites, Technology, Small Businesses

There have been a lot of exciting cultural movements in recent years for diversity and inclusion, but there seems to be an underlying expectation that these movements are just trends. So, brands are a little slow on the uptake, especially when it...

Understanding Types of AI and Where to Invest Today

By Nate Riggs on October 24, 2018 in HubSpot, Strategy, Small Businesses

I was a young kid the 80's, but I still remember being completely fascinated by the stuttering, heavily sampled, digitized character of Max Headroom.

8 Employee Perks That Won't Break the Budget

By Melissa Christian on October 11, 2018 in Culture, Small Businesses

In today's world, employee retention involves much more than the salary your staff makes.

Those searching for their next career are weighing company culture, employee benefits, and company perks just a heavily as the paycheck they would bring...