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The Marketing Technologist

Using Gig Work to Bridge the Gaps in Your Business

By Melissa Christian on November 16, 2018 in Small Businesses

The 5 Most Basic Things You Should Do to Make Your Website Accessible

By Eileen Kline on October 30, 2018 in Websites, Small Businesses, Technology

There have been a lot of exciting cultural movements in recent years for diversity and inclusion, but there seems to be an underlying expectation that these movements are just trends. So, brands are a little slow on the uptake, especially when it...

Understanding Types of AI and Where to Invest Today

By Nate Riggs on October 24, 2018 in Strategy, HubSpot, Small Businesses

I was a young kid the 80's, but I still remember being completely fascinated by the stuttering, heavily sampled, digitized character of Max Headroom.

The Secret To Your Internal Content Strategy

By Evan Schultz on October 16, 2018 in Small Businesses, Content Marketing, Strategy

It doesn't matter if you're starting out with creating content or you've been blogging for years, it doesn't hurt to make sure your content strategy plan is up to date and driving results.

8 Employee Perks That Won't Break the Budget

By Melissa Christian on October 11, 2018 in Culture, Small Businesses

In today's world, employee retention involves much more than the salary your staff makes.

Those searching for their next career are weighing company culture, employee benefits, and company perks just a heavily as the paycheck they would bring...