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The Marketing Technologist

Unlock the Secrets to Producing Effective YouTube Content

By Alex Foley on July 23, 2014 in Social Media, Content Marketing, Strategy


Youtube #1 in Unique Visitors

Who is the Ideal Content Marketing Manager?

By Sarah Robles on May 28, 2014 in Content Marketing, Strategy

According to the Content Marketing Institute, 93% of all business-to-business marketing firms utilize content marketing, with 58% planning to increase spending in this area in 2014.


As content marketing continues to expand, discover how to...

Using Klout: How to Measure Social Media Influence

By Nate Riggs on April 19, 2012 in Social Media, Strategy, Marketing

This is definitely the post you are looking for...

Refreshing Brands: 3 Case Studies on Transitioning Your Customer Base

By Nate Riggs on August 30, 2011 in Content Marketing, Strategy

What happens when your tried and true customers start to age? It seems like that question has been haunting brands, forcing them into a position where they can either refresh the brand and retarget a new customer segment, or watch their profit...

Groupon Super Bowl Ads: 5 Reasons Why Groupon's Offensive Spot Wins BIG

By Nate Riggs on February 07, 2011 in Social Media, Strategy

Wow. It seems that Groupon may have messed up in a BIG way.

Using Positive Opposites for Benchmarking Your Competitive Position

By Nate Riggs on December 17, 2010 in Strategy, Marketing

We've nearly reached the end of 2010.

Tips for Managing a More Productive Calendar

By Nate Riggs on August 25, 2010 in Strategy

5 Ways to Assess How Influential You Are on Twitter

By Nate Riggs on July 27, 2010 in Social Media, Strategy

I have the pleasure of lending NateRiggs.com to Cheryl Harrison for this guest post. Cheryl has over 10 years of experience using social media tools, going way back to the days of AIM chat rooms, LiveJournal and GeoCities.

Old Spice Viral Video Campaign & Why It's Brilliant

By Nate Riggs on July 15, 2010 in Social Media, Strategy

If you have an Internet connection, you probably know what's going on with the Old Spice Guy. He's everywhere. And people are talking, laughing and sharing the videos at an incredible pace. At the time of this post, Old Spice's YouTube channel...

7 Outcomes of Organizational Communication & Social Media: A Framework

By Nate Riggs on May 10, 2010 in Social Media, Strategy, Marketing

We seem to have been trained to lump all social media into the bucket of marketing and external communication. Why is that?

Leadership Framework for a Dynamic Business Environment

By Nate Riggs on April 02, 2010 in Strategy

Perry Maughmer has become one of my good friends and mentors over the past year. Our meeting in itself is a testament to the serendipity that happens every day on the social web. Perry's ideas and concepts have led to some of the thinking...

40 Amazingly Helpful Business Software Tools

By Nate Riggs on March 11, 2010 in Social Media, Strategy, Marketing

One the the coolest and most helpful blog posts I've read recently came from Jason Baer, covering 39 of the tools he uses on a regular basis for his business and online life.