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The Marketing Technologist

8 Unusual and Fun Gifts for Marketers in Your Life

By Samantha Little on December 08, 2017 in Content Marketing, Marketing

So you're looking at gifts for marketers on your team, but where do you even start when looking for a gift for someone who has the superhuman power of a marketing degree? 

Just kidding!

Marketers are just like everyone else (well, except for...

How Blogging Helps Your Company's Bottom Line

By Courtney Montanye on July 31, 2017 in Content Marketing

One thing that we inbound marketers are big on is blogging. We understand that through blogging, you can transform a business with a high return at a low cost.
 

Learn to Speak Inbound: 28 Inbound Terms You Should Know

By Courtney Montanye on June 14, 2017 in Content Marketing, Marketing

So you're new to Inbound Marketing?

 

Before you dive into the wonderful world of inbound marketing, there are some key inbound marketing terms you should familiarize yourself with in order to be successful.

Some of these terms might be...

Repurposing Content: 8 Methods to Diversify Your Content Strategy

By Cody Ferguson on February 16, 2016 in Content Marketing

Has your content strategy quickly become stale and repetitive? This problem seems to pop up very often in the content marketing world. You may be asking for a solution to this problem and what a lot of people may not realize is that the answer...

Content Marketing VS Inbound Marketing: Comparing Origins

By Nate Riggs on October 05, 2015 in Content Marketing, Marketing

As a marketer or business owner, you're tasked with understanding a variety of marketing approaches and techniques and determining which can and will apply in your business.

Since the late 2000's, two compelling schools of thought have gained...

Top 5 Best Marketing Books for a Hip Marketer

By Eileen Kline on June 12, 2015 in Content Marketing, Technology, Marketing

As a recent college graduate, I cannot tell you how over reading textbooks I am.

As a marketing student, I wanted to be reading about things I would actually utilize in my career.

I dreamed of classes where the professor would assign us the best...

A Simple 5-Step Formula for Re-optimizing Old Blog Content

By Nate Riggs on June 10, 2015 in Content Marketing, Marketing

Publishing remarkable blog content that attracts visitors and converts them to join your marketing database can be a challenging and ongoing practice.

Blogging is incredibly time-consuming, and it's difficult work to consistently brainstorm new...

A Business Development Tool No Marketing Executive Should Overlook

By Morgan Meade on June 01, 2015 in Content Marketing, Strategy, SEO, Technology, Marketing

Are you building the game plan for your next marketing campaign?

Maybe, you're digging the foundation for your company as a whole.

Whether you're scouting the market for your next big business idea or testing the waters for expansion into a new...

Is an Online Content Destination Worth the Investment?

By Nate Riggs on May 08, 2015 in Content Marketing

 

Source: LinkedIn.com

What is the difference between traditional content marketing and an online content destination?

First, we need to define what exactly constitutes an online content destination.

Big brands such as Dollar Shave Club and...

Is it the Year of Content Marketing Distribution Companies?

By Nate Riggs on March 30, 2015 in Content Marketing

Officially 2015 is the year of the sheep, but it can also be argued that 2015 will be the year of content marketing distribution companies.

To be fair, content marketing has been building momentum for a long time, and the last 5 years especially 

The Power of Effective Infographics

By Nina Bressau on February 07, 2015 in Content Marketing, Marketing

It is more difficult to get a readers attention and therefore necessary to provide relevant information in a digestible format.

Secrets to Creating Memorable Content: Super Bowl XLIX Style

By Morgan Meade on February 03, 2015 in Content Marketing

 

Source: Wikipedia

At $4.2 million for thirty seconds of exposure, the purchase of a Super Bowl ad spot during face off XLIX was "the most expensive advertising choice a brand can make", according to Nasdaq.

You better believe the athletes...