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The Marketing Technologist

The Basics of a Content Audit

By Evan Schultz on December 20, 2018 in Content Marketing, SEO

Sometimes just the mention of a "content audit" can strike fear into the hearts of a digital marketing team. Performing your first content audit can be intimidating and time consuming, but it is absolutely necessary for the health of your online...

How To Develop A Successful Content Strategy

By Evan Schultz on November 08, 2018 in Content Marketing, Strategy

We already established that content creation can be hard, but that doesn't mean that it still isn't a vital part of a successful digital business. Developing and executing a strong content strategy can help you find new customers and grow your...

The Secret To Your Internal Content Strategy

By Evan Schultz on October 16, 2018 in Content Marketing, Strategy, Small Businesses

It doesn't matter if you're starting out with creating content or you've been blogging for years, it doesn't hurt to make sure your content strategy plan is up to date and driving results.

8 Unusual and Fun Gifts for Marketers in Your Life

By Samantha Little on December 08, 2017 in Content Marketing, Marketing

So you're looking at gifts for marketers on your team, but where do you even start when looking for a gift for someone who has the superhuman power of a marketing degree? 

Just kidding!

Marketers are just like everyone else (well, except for...

How To Get Creative With Your Content Creation Tools

By Evan Schultz on August 17, 2017 in Content Marketing

Creating content can be a daunting task if you don't have a "creative" on your team, but it doesn't have to be. When it comes to producing successful content like images, blogs, infographics, buttons, and mailers, etc, there is a need for both...

How Blogging Helps Your Company's Bottom Line

By Courtney Montanye on July 31, 2017 in Content Marketing

One thing that we inbound marketers are big on is blogging. We understand that through blogging, you can transform a business with a high return at a low cost.

7 Creative Marketing Summits That You Should Be Going To

By Evan Schultz on July 10, 2017 in Content Marketing, Marketing

From marketing to creative pursuits, these creative marketing summits and conferences are a must. Elevate your content marketing strategy and get inspired by some of the industry bests at these events hosted around the United States. Don't forget...

Learn to Speak Inbound: 28 Inbound Terms You Should Know

By Courtney Montanye on June 14, 2017 in Content Marketing, Marketing

So you're new to Inbound Marketing?


Before you dive into the wonderful world of inbound marketing, there are some key inbound marketing terms you should familiarize yourself with in order to be successful.

Some of these terms might be...

Repurposing Content: 8 Methods to Diversify Your Content Strategy

By Cody Ferguson on February 16, 2016 in Content Marketing

Has your content strategy quickly become stale and repetitive? This problem seems to pop up very often in the content marketing world. You may be asking for a solution to this problem and what a lot of people may not realize is that the answer...

Content Marketing VS Inbound Marketing: Comparing Origins

By Nate Riggs on October 05, 2015 in Content Marketing, Marketing

As a marketer or business owner, you're tasked with understanding a variety of marketing approaches and techniques and determining which can and will apply in your business.

Since the late 2000's, two compelling schools of thought have gained...

Top 5 Best Marketing Books for a Hip Marketer

By Eileen Kline on June 12, 2015 in Content Marketing, Technology, Marketing

As a recent college graduate, I cannot tell you how over reading textbooks I am.

As a marketing student, I wanted to be reading about things I would actually utilize in my career.

I dreamed of classes where the professor would assign us the best...

A Simple 5-Step Formula for Re-optimizing Old Blog Content

By Nate Riggs on June 10, 2015 in Content Marketing, Marketing

Publishing remarkable blog content that attracts visitors and converts them to join your marketing database can be a challenging and ongoing practice.

Blogging is incredibly time-consuming, and it's difficult work to consistently brainstorm new...