One thing that we inbound marketers are big on is blogging. We understand that through blogging, you can transform a business with a high return at a low cost.
You can earn someone’s attention by blogging for your business. Offer content to engage them that will improve their online experience. By doing this, you stay at the forefront of their minds. A blog is no doubt one of the best ways to attract new customers. If you haven’t started yet, here’s why you should...
Increased Traffic
According to Aberdeen, a technology and services company in Massachusetts, marketers that blog will experience 7.8 times more site traffic than those who don’t. When you create quality content on a consistent basis, you will increase site traffic and increase leads.
Become a Valuable Resource
Each blog that you write will help build your reputation as a resource to your audience. Once you start writing valuable content, your existing and potential customers will view you as an authoritative consultant for their questions and needs. To do this, you need to know your target audience’s needs and how your business addresses those needs - the sweet spot.
Improved Search Rankings
As long as you are using search engine optimization best practices, blogging will increase your site’s authority and relevance. Go out of your way to make sure you’ve optimized for your best ranking opportunities and over time, your rank will increase and your audience will find you easier. When you’re found easily, your traffic skyrockets and so do your leads.
How to Get Sharper Results from Your Website & Online Content
Increased Brand Awareness
When you create quality content, you are forming a stronger relationship with your target audience. If someone can trust your content, then they are more likely to trust your business and become a loyal brand advocate and share your content. This will only lead to even more awareness, which leads to more leads and customers. Are you seeing a pattern here?
So where should I start?
Just start writing. Write about your sweet spot, a successful case study, or a cool new technology platform you started using. Make sure that it is quality content and optimized so that it will be found in searches.
Then share it. Post it on your website’s blog, blast it out on social media, build a list of subscribers, and send your new posts to them on a consistent basis. Blog frequently and often but without sacrificing quality.
You will see results over time. A blog will pay off in time and posts will never disappear from search engines. Their rank will improve over time so hang in there.
Write on, my friends.
