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The Marketing Technologist

23 New Marketing Books to Keep Your Nose Pointed (Plus 1 More)

By Nate Riggs on May 07, 2012 in Social Media, Content Marketing

Photo by fmgbain

5 Social Media Measurement Tools for Building More Effective Marketing Channels

By Nate Riggs on April 27, 2012 in Social Media, Content Marketing, Marketing

It's debatable as to whether or not Peter Drucker actually originated the statement: "If you can't measure it, you can't manage it."

Live From Content Marketing World: Sally Hogshead on The Power of Story

By Nate Riggs on September 07, 2011 in Social Media, Content Marketing

You hear me talk about the new art and science of content marketing a lot on nateriggs.com.

Refreshing Brands: 3 Case Studies on Transitioning Your Customer Base

By Nate Riggs on August 30, 2011 in Content Marketing, Strategy

What happens when your tried and true customers start to age? It seems like that question has been haunting brands, forcing them into a position where they can either refresh the brand and retarget a new customer segment, or watch their profit...

The Art of Flight ... and Digital Video Production

By Nate Riggs on June 26, 2011 in Content Marketing

If you stop for a few minutes while online today, do it to watch this incredible work of art.

3 Secret Ingredients to Master the Short Form Content Marketing Sauce

By Nate Riggs on June 22, 2011 in Social Media, Content Marketing