Photo by fmgbain
It's debatable as to whether or not Peter Drucker actually originated the statement: "If you can't measure it, you can't manage it."
You hear me talk about the new art and science of content marketing a lot on nateriggs.com.
What happens when your tried and true customers start to age? It seems like that question has been haunting brands, forcing them into a position where they can either refresh the brand and retarget a new customer segment, or watch their profit...
If you stop for a few minutes while online today, do it to watch this incredible work of art.