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The Marketing Technologist

Operational Organization: 5 Tools for Success

By Melissa Christian on December 13, 2018 in Technology, Small Businesses

All those who insist upon a schedule, plan, and total organization of their daily lives, raise your hand...

The Basics of a Successful System Implementation Process

By Eileen Kline on December 06, 2018 in Technology, Small Businesses

As we near December, budget discussions for the next year are in the works, which inevitably includes discussions of replacing old, clunky legacy systems.

Not only does the actual cost of the new system need to be taken into account, but there's...

Which Learning Management System is Right For Your School in 2019

By Eileen Kline on November 29, 2018 in Technology, Education

The past couple of years have seen huge advancements in web application systems across the board, in seemingly every industry.

Content Management Systems like HubSpot have significantly broadened their functionality and advanced chatbot AI...

The 5 Most Basic Things You Should Do to Make Your Website Accessible

By Eileen Kline on October 30, 2018 in Websites, Small Businesses, Technology

There have been a lot of exciting cultural movements in recent years for diversity and inclusion, but there seems to be an underlying expectation that these movements are just trends. So, brands are a little slow on the uptake, especially when it...

How Traction Tools Elevated Our EOS Experience

By Melissa Christian on August 02, 2018 in Technology, Culture

 

In January of 2018, the NR Media Group team began their journey with the Entrepreneurial Operating System (EOS) made famous by Gino Wickman in the book Traction.

For those unfamiliar, EOS is an operational system that allows businesses to gain...

The Top HubSpot Integrations to Hack Your Technology Stack

By Eileen Kline on March 28, 2018 in HubSpot, Technology, Marketing

An unpopular opinion I've shared before is that you shouldn't be building any technology solutions, especially for a small business, from scratch. Unless, of course, that custom tech is your flagship product or you're Mark Zuckerberg circa 2004.

HubSpot Pricing in a Nutshell

By Nina Bressau on March 02, 2018 in Marketing, Technology

HubSpot is an inbound all-in-one marketing software platform that provides marketing tools to manage your marketing strategy.

If you have thought about implementing Hubspot for your business, you have probably also wondered about costs. While...

6 Digital Marketing Programs in the US: Certificates

By Samantha Little on December 22, 2017 in Marketing, Technology

No matter what industry you currently work in, it is likely that you've heard the term "the digital skills gap." This term means that there is a shortage of the skills between what students are leaving college with and what is needed in the...

6 Inexpensive Project Management Organization Tools for Teams

By Samantha Little on October 20, 2017 in Technology

For any team, project management is a crucial part of your day-to-day life. 

But when looking at project management organization tools for your team, what should you be looking for and what are some of the more affordable systems out there? 

Let...

The Digital Skills Gap: What It Is and How to Address It

By Courtney Montanye on May 08, 2017 in Technology

What is the Digital Skills Gap?

Top 5 Best Marketing Books for a Hip Marketer

By Eileen Kline on June 12, 2015 in Content Marketing, Marketing, Technology

As a recent college graduate, I cannot tell you how over reading textbooks I am.

As a marketing student, I wanted to be reading about things I would actually utilize in my career.

I dreamed of classes where the professor would assign us the best...

A Business Development Tool No Marketing Executive Should Overlook

By Morgan Meade on June 01, 2015 in Content Marketing, Strategy, SEO, Marketing, Technology

Are you building the game plan for your next marketing campaign?

Maybe, you're digging the foundation for your company as a whole.

Whether you're scouting the market for your next big business idea or testing the waters for expansion into a new...