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The Marketing Technologist

The Basics of a Content Audit

By Evan Schultz on December 20, 2018 in Content Marketing, SEO

Sometimes just the mention of a "content audit" can strike fear into the hearts of a digital marketing team. Performing your first content audit can be intimidating and time consuming, but it is absolutely necessary for the health of your online...

SEO For Beginners: 3 Things You May Not Know

By Evan Schultz on August 30, 2018 in SEO

Before you started a website or blog, “search engine optimization” (SEO) was probably a term you never heard of. Of course, now that you’re trying to attract traffic, it’s one of the greatest tools you can have on your side. Unfortunately, there...

The Basics of Rich Snippets

By Evan Schultz on July 26, 2018 in SEO

Rich snippets are not a new SEO concept, but with constant changes in Google's algorithm, some consider them a big game-changer in modern SEO. They can improve click-through rates and general SEO statistics by putting extra valuable information...

17 SEO Myths You Should Ignore

By Evan Schultz on August 24, 2017 in SEO

SEO, or Search Engine Optimization, is the practice of using keywords to drive traffic to your website. By using keywords effectively, you can optimize your content to rank on Google's search results pages. SEO is key to a successful online...

My Quick & Easy Synopsis of Moz's Beginner's Guide to SEO

By Alex Foley on April 20, 2016 in SEO

In recent years, eBooks have become some of the best content that can be found online. Unfortunately, at times, comitting hours to comb through pages of a PDF isn't our top priority. 

Moz, one of the foremost authorities on SEO, has produced a...

As Mobile Search Surpasses Desktop, You Should Be Adapting

By Morgan Meade on June 15, 2015 in Strategy, SEO, Marketing

You've been following the news lately.

You've absorbed the news that mobile searches have surpassed desktop in some parts of the world.

Did it really surprise you? Probably not.

A Business Development Tool No Marketing Executive Should Overlook

By Morgan Meade on June 01, 2015 in Content Marketing, Strategy, SEO, Technology, Marketing

Are you building the game plan for your next marketing campaign?

Maybe, you're digging the foundation for your company as a whole.

Whether you're scouting the market for your next big business idea or testing the waters for expansion into a new...

Millennial Search Behavior

By Morgan Meade on May 20, 2014 in Content Marketing, SEO

Is your brand aiming to capture millennial attention?

Three Problems Your Mobile Platform Must Solve for Customers

By Morgan Meade on May 02, 2014 in SEO, Marketing

Source: thinkwithgoogle.com

Why and How Should I Optimize for Mobile Search?

By Morgan Meade on April 01, 2014 in SEO

Whenever we get a glimmer of insight on how to keep Google working in our favor, we're all ears.