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The Marketing Technologist

The Best Super Bowl Commercials of 2018

By Evan Schultz on February 06, 2018 in Marketing

Every year, the Super Bowl is a highly anticipated event for sports, but also for advertising.

Net Neutrality and Small Business: What the repeal means for you

By Samantha Little on February 02, 2018 in Marketing

One of the latest buzzwords for anyone who knows anything about the internet and/or politics is net neutrality. But what is the role of net neutrality and small business?

With all the rumors that are swirling around, it is hard to understand and...

Why and How to Make a Company Handbook

By Melissa Christian on January 25, 2018 in Culture

A handbook is an essential resource for companies of every industry and size.

A guide for your employees, a handbook gives your team a clear picture of how they should conduct themselves while representing your company, as well as what they can...

To the Core: The Importance of Defining Company Values

By Melissa Christian on January 12, 2018

When I took on HR responsibilities at NR Media Group, I was assigned to interviewing candidates for our open career positions.  I used a lot of the typical interview questions to determine if the candidate would be a good fit, but I also like to...

Why Your Brand Can Benefit from Custom Photography

By Samantha Little on January 03, 2018 in Websites, Marketing

Whether you are a small, medium, or large-sized business, you are probably familiar with your company's usage of stock photography.

Stock photography gained popularity in the early 1980s when businesses shared similar photography needs. To this...

6 Digital Marketing Programs in the US: Certificates

By Samantha Little on December 22, 2017 in Marketing, Technology

No matter what industry you currently work in, it is likely that you've heard the term "the digital skills gap." This term means that there is a shortage of the skills between what students are leaving college with and what is needed in the...

Giving Tuesday Campaigns For 2017

By Evan Schultz on December 20, 2017 in Marketing

Giving Tuesday Website: The official Giving Tuesday website has an extensive list of resources, results from previous years, case studies, and more. Their downloadable toolkit has Giving Tuesday ideas, logos and branding materials, videos, and...

5 New Year's Resolutions For Improving Company Culture

By Melissa Christian on December 15, 2017 in Culture

2018 is just over the horizon. As individuals, we're challenged at New Year's to set a resolution that will help us grow and become better versions of ourselves over the next 12 months.

Business owners and execs do something similar for their...

8 Unusual and Fun Gifts for Marketers in Your Life

By Samantha Little on December 08, 2017 in Content Marketing, Marketing

So you're looking at gifts for marketers on your team, but where do you even start when looking for a gift for someone who has the superhuman power of a marketing degree? 

Just kidding!

Marketers are just like everyone else (well, except for...

7 Clever Gift Ideas For Clients

By Melissa Christian on December 05, 2017 in Culture

It's the time of year to send a big "Thank You" to your customers and show your appreciation for their business. 

Delighting your clients with a little holiday cheer shows your gratitude for their business and how much you appreciate them.

But...

Fun on the Job: How to Have Fun At Work

By Melissa Christian on November 28, 2017 in Culture

It's the holiday season, which means it's office holiday party time, WOOHOO!

Finding an activity for your team that makes everyone happy AND fits into their after-work schedule can be a huge challenge.

Creative Fundraising Ideas for Your Giving Tuesday Campaigns

By Evan Schultz on November 17, 2017 in Strategy, Marketing

Every year, it seems like the holiday seasons starts earlier and earlier, which Christmas decorations hitting the shelf before Halloween is even over.