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The Marketing Technologist

To the Core: The Importance of Defining Company Values

By Melissa Christian on January 12, 2018

When I took on HR responsibilities at NR Media Group, I was assigned to interviewing candidates for our open career positions.  I used a lot of the typical interview questions to determine if the candidate would be a good fit, but I also like to...

Why Your Brand Can Benefit from Custom Photography

By Samantha Little on January 03, 2018 in Websites, Marketing

Whether you are a small, medium, or large-sized business, you are probably familiar with your company's usage of stock photography.

Stock photography gained popularity in the early 1980s when businesses shared similar photography needs. To this...

6 Digital Marketing Programs in the US: Certificates

By Samantha Little on December 22, 2017 in Technology, Marketing

No matter what industry you currently work in, it is likely that you've heard the term "the digital skills gap." This term means that there is a shortage of the skills between what students are leaving college with and what is needed in the...

Giving Tuesday Campaigns For 2017

By Evan Schultz on December 20, 2017 in Marketing

Giving Tuesday Website: The official Giving Tuesday website has an extensive list of resources, results from previous years, case studies, and more. Their downloadable toolkit has Giving Tuesday ideas, logos and branding materials, videos, and...

5 New Year's Resolutions For Improving Company Culture

By Melissa Christian on December 15, 2017 in Culture

2018 is just over the horizon. As individuals, we're challenged at New Year's to set a resolution that will help us grow and become better versions of ourselves over the next 12 months.

Business owners and execs do something similar for their...

8 Unusual and Fun Gifts for Marketers in Your Life

By Samantha Little on December 08, 2017 in Content Marketing, Marketing

So you're looking at gifts for marketers on your team, but where do you even start when looking for a gift for someone who has the superhuman power of a marketing degree? 

Just kidding!

Marketers are just like everyone else (well, except for...

7 Clever Gift Ideas For Clients

By Melissa Christian on December 05, 2017 in Culture

It's the time of year to send a big "Thank You" to your customers and show your appreciation for their business. 

Delighting your clients with a little holiday cheer shows your gratitude for their business and how much you appreciate them.

But...

Fun on the Job: How to Have Fun At Work

By Melissa Christian on November 28, 2017 in Culture

It's the holiday season, which means it's office holiday party time, WOOHOO!

Finding an activity for your team that makes everyone happy AND fits into their after-work schedule can be a huge challenge.

Creative Fundraising Ideas for Your Giving Tuesday Campaigns

By Evan Schultz on November 17, 2017 in Strategy, Marketing

Every year, it seems like the holiday seasons starts earlier and earlier, which Christmas decorations hitting the shelf before Halloween is even over.

Social Media Strategies Summit: Higher Education Social Media Review

By Samantha Little on November 10, 2017 in Social Media, Higher Education

 

We shipped off to boston...again

We just can't stay away from Boston, or lobster rolls.

The CMS Comparison Series: The Small Business Edition

By Eileen Kline on November 04, 2017 in Websites

Unpopular opinion: There is a software, system, or platform for literally every function of your business, no matter its size. Don't build anything custom. Just buy it.

In my personal opinion, this statement holds especially true for your...

Finding Speakers for Events: The Struggle is Real

By Melissa Christian on October 31, 2017 in Marketing

As someone who has a few events under her belt, I know how time consuming and stressful pinning down speakers for events, conferences, and seminars can be. If you are new to event planning, you may not be sure where to begin your hunt.

The tips I...