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The Marketing Technologist

The 5 Most Basic Things You Should Do to Make Your Website Accessible

By Eileen Kline on October 30, 2018 in Websites, Small Businesses, Technology

There have been a lot of exciting cultural movements in recent years for diversity and inclusion, but there seems to be an underlying expectation that these movements are just trends. So, brands are a little slow on the uptake, especially when it...

Why Your Brand Can Benefit from Custom Photography

By Samantha Little on January 03, 2018 in Websites, Marketing

Whether you are a small, medium, or large-sized business, you are probably familiar with your company's usage of stock photography.

Stock photography gained popularity in the early 1980s when businesses shared similar photography needs. To this...

The CMS Comparison Series: The Small Business Edition

By Eileen Kline on November 04, 2017 in Websites

Unpopular opinion: There is a software, system, or platform for literally every function of your business, no matter its size. Don't build anything custom. Just buy it.

In my personal opinion, this statement holds especially true for your...

5 Quick Wins for Small Business Website Design

By Courtney Montanye on August 04, 2017 in Websites, Marketing

Just because your business is small doesn’t mean that you should neglect your website. A bad website (or lack of a website) can drive a potential customer away, which will lead to loss of revenue for you.Keep these quick wins for small business...