--- title: "What is Socialnomics' \"World of Mouth\"?" description: The global revolution of socialnomics is being enabled by social media. One of its premises is World of Mouth. What is it exactly, and what does it solve? image: https://www.nrmedia.biz/hs-fs/file-2996104146-jpg/blog-files/socialnomics.jpg --- × ## Search the Site [![](https://www.nrmedia.biz/hs-fs/hubfs/01_NR_Media_Group/nrmg_logos/NRMLogoTag_RGB_BlckOrng%20copy.png?width=692&height=250&name=NRMLogoTag_RGB_BlckOrng%20copy.png)](https://www.nrmedia.biz) - [Home](https://www.nrmedia.biz) - [Blog](https://www.nrmedia.biz/blog) - [Contract Services](https://www.nrmedia.biz/hubspot-support-services) - [Contact](https://www.nrmedia.biz/contact) [![](https://www.nrmedia.biz/hs-fs/hubfs/01_NR_Media_Group/nrmg_logos/NRMLogoTag_RGB_BlckOrng%20copy.png?width=692&height=250&name=NRMLogoTag_RGB_BlckOrng%20copy.png)](http://nrmedia.biz) # Quiet Brainwork #### Contemplating life, business and the chaos that surrounds us. # What is Socialnomics' "World of Mouth"? By [Nate Riggs](https://www.nrmedia.biz/blog/author/nate-riggs) on June 02, 2014 | Share: The way we live and how we interact have been transformed by social media. You will find many astounding facts about how the world is changing in the video to the right (hi, desktop users!) or above (welcome, mobile folks!) In his book, "[Socialnomics: How Social Media Transforms the Way We Live and Do Business](http://books.google.com/books?hl=en&lr=&id=DVicH8gBq6EC&oi=fnd&pg=PR5&dq=social+media+behavior&ots=S_6_C3Ozre&sig=wtKaZbkzKEf5qrllFsOv4nlPvSo#v=onepage&q=social%20media%20behavior&f=false)," Erik Qualman examines the global revolution that is "being enabled by social media." Today, we'll discuss the prime factor accelerating this revolution, the premise that Word of Mouth has now gone World of Mouth. ## World of Mouth [![Socialnomics](https://www.nrmedia.biz/hs-fs/file-2996104146-jpg/blog-files/socialnomics.jpg?width=250&height=383&name=socialnomics.jpg)](https://www.nrmedia.biz/hs-fs/file-2996104146-jpg/blog-files/socialnomics.jpg) from Erik Qualman's "Socialnomics" Geographic distances are [no longer hindrances](http://nrmedia.biz/nodexl-social-media-network-map/) to conversation. In the old world of word of mouth, a few shortcomings existed: 1. The spread of information can be slowed by individuals. 2. The information can be altered like the grade-school game of [Telephone](https://www.youtube.com/watch?v=bkxAbBhqfvQ). 3. Some recipients may not know/trust the messenger. Qualman believes social media buffs out these blemishes in the spread of information. Facebook status updates and tweets are pushed to friends' News Feeds and followers' Timelines, reaching a multitude of users in an instant. The speed and reach of a message in the digital age surpasses that of yesteryear. No Pony Express necessary for today's news cowboys. Although Qualman writes that messages passed along digitally are "less likely to lose its original intent," we've uncovered that it can also [foster misinformation](http://nrmedia.biz/social-media-during-a-crisis-rumors/). The information from the first message cannot be altered; however, retweets can be, so the imperfection is not entirely resolved, but it is dampened. Trust is another see-saw issue in the kingdom of social media. While the identity of the message originator of a tweet or Facebook post can be easily discovered, trust does not automatically follow suit. Social networkers [aren’t all trusting of others](http://nrmedia.biz/can-we-trust-social-networks/) on these various sites. ## Share Your Thoughts Are the three imperfections of word of mouth Qualman describes accurate? Are all three completely resolved in World of Mouth? Let us know in the comments below! [Social Media](https://www.nrmedia.biz/blog/topic/social-media) ![Nate Riggs](https://app.hubspot.com/settings/avatar/3e3fcafaf0a603a736ea4a44c6038b58) #### Written by [Nate Riggs](https://www.nrmedia.biz/blog/author/nate-riggs) Nate Riggs is the Founder and CEO of NR Media Group, a Certified HubSpot Partner and inbound consulting firm. He leads a team of experienced strategists, content marketers, creatives and technologists that help organizations deploy and use HubSpot’s marketing, sales, and service software to operate more efficiently and accelerate growth. Nate regularly presents keynotes and workshops at top industry conferences like INBOUND, Content Marketing World and Oracle’s Modern CX. In 2017, Nate was recognized by HubSpot for his contributions to the development of the HubSpot Education Partner Program. Nate regularly presents keynotes and workshops at top industry conferences like INBOUND, Content Marketing World and Oracle’s Modern CX. In 2017, Nate was recognized by HubSpot for his contributions to the development of the HubSpot Education Partner Program. false ### Related Posts [![The Long and Slow Death of Google+](https://www.nrmedia.biz/hubfs/Screen%20Shot%202019-01-22%20at%202.14.40%20PM.png)](https://www.nrmedia.biz/blog/the-long-and-slow-death-of-google-plus) [The Long and Slow Death of Google+](https://www.nrmedia.biz/blog/the-long-and-slow-death-of-google-plus) [![Social Media Strategies Summit: Higher Education Social Media Review](https://www.nrmedia.biz/hubfs/Blog_and_Social_Images/SMSS%20Recap%20Blog/rivaliq-logo-2x.png)](https://www.nrmedia.biz/blog/social-media-strategies-summit-higher-education-social-media-review) [Social Media Strategies Summit: Higher Education Social Media Review](https://www.nrmedia.biz/blog/social-media-strategies-summit-higher-education-social-media-review) #### Media - [Blog](https://www.nrmedia.biz/blog) - [Higher Ed Podcast](https://www.nrmedia.biz/digital-skillscast) - [Triathlon Podcast](https://www.nrmedia.biz/triathlon-bizcast) - [Restaurant Podcast](https://www.spreaker.com/show/social-restaurant-podcast) #### Resources - [Teaching HubSpot CRM](https://www.nrmedia.biz/digital-marketing-skills) - [HubSpot & Shopify Integration](https://www.nrmedia.biz/blog/hubshop.ly-the-hubspot-shopify-integration) #### Client Case Studies #### Presenting © 2026 NR Media Group | Marketing & Sales Technologists [mailto:social@nrmedia.biz](mailto:social@nrmedia.biz)