Does you strategy involve smarketing?

If you have attended a Columbus HubSpot User Group meeting in the past, you have likely heard us use the term “smarketing,” which refers to the alignment of sales and marketing. In order to successfully implement the inbound methodology, your sales and marketing employees should make up one team and strive toward the same goals.

Whether you are a marketer or work directly in sales – HubSpot can make the lead generation process more organized and simple to follow for your entire team.

Inbound Sales: Adapting Your Process For Inbound Leads

As consumer behaviors have changed and marketing has shifted to inbound, it is imperative that salespeople adjust their plans to connect with any leads the inbound process generates. To follow the inbound approach, salespeople need to avoid interruptive messages and instead providing relevant and helpful experience to fulfill their needs.

Our VP of Sales Ray Taylor has identified various ways to respond to this market change and will introduce tactics and tools that are currently available to help with the inbound selling process.

Do you remember the tool Sidekick from our first HUG meeting on the new CRM? Learn more about this HubSpot tool and others that sales teams are using.

About the Speaker: Ray Taylor

Ray Taylor joined NR Media Group after helping launch the Columbus office of BI Worldwide as Business Development Director.

Ray’s expertise includes cultural transformation, CRM customization and deployment and team leadership/ training. You can read our post welcoming Ray to the team to learn more about his sales and leadership experience.

One simple tip Ray always stresses to our team is to have a verbal conversation with your lead or client. Sure, it can start on the web or email - but don't let too many emails get between you . Pick up the phone or meet in person to keep the email chain from spiraling out of control. Join us this month for more inbound sales advice.

Critical May Meeting Information

And now, what you really want to know… is what’s for lunch, right? We decided on Potbelly Sandwich Works to distribute some good vibes, great sandwiches during networking time.

When: Wednesday, May 27, 2015 from 11:30 AM to 1:30 PM

Where: Ross Auditorium (Franklin University)

301 E. Rich St.

Alumni Hall

Columbus, OH 43215

Parking: Parking Lot C (map below)

Register here: https://www.eventbrite.com/e/hubspot-user-group-columbus-tickets-15145121466

Join the Columbus HUG Facebook Group to receive regular updates on meetings.

See you in two weeks!