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The Marketing Technologist

HubSpot Pricing in a Nutshell

By Nina Bressau on March 02, 2018 |


HubSpot is an inbound all-in-one marketing software platform that provides marketing tools to manage your marketing strategy.

If you have thought about implementing Hubspot for your business, you have probably also wondered about costs. While this article does not cover all of HubSpot’s features, it does provide HubSpot pricing in a nutshell and whether the investment would make sense for your business.

Pricing Basics

The cost of HubSpot plan is based on the level and the number of contact records in your system. The minimum monthly price for the basic edition starts at $200/month for up to three users, and the other two options are professional ($800/month) and Enterprise ($2,400/month). Each plan is also customizable based on your company’s needs. You can view the breakdown of the features on the HubSpot website.

Because HubSpot email costs are tied to the amount of contacts, you do not have to worry about additional email sending fees unless you would need to email your contacts more than ten times per month. In that case, you may need to purchase more contacts to increase your monthly send limit.

There is also a Starter edition of HubSpot that has limited features, but gives people a good idea of how the technology can work for you.


cost-of-hubspot-pricing Source: Hubspot.com

Is HubSpot Worth the Cost?

While HubSpot pricing is less than costs of most competing automated marketing softwares, no marketing system can be a perfect fit for everyone. To be a good fit for HubSpot, your business needs to be committed to the inbound marketing methodology and have the resources to implement the various tools to take advantage of the system.

Based on our experience with HubSpot, we definitely think the system is worth it if your business meets the inbound marketing model. If you had experience with HubSpot, what do you think? Feel free to share your opinion as a comment below.


Technology Marketing

Nina Bressau

Written by Nina Bressau

Nina Bressau is a Brand Strategist at GSW Worldwide. She is a proud alumna of the E.W. Scripps School of Journalism and Global Leadership Center (GLC) at Ohio University. Nina is passionate about cultures, market research, analytics, and branding strategy.