--- title: "#004: Jay Baer on Youtility Marketing" description: In episode of the Social Restaurant Podcast, Nate Riggs interviews Jay Baer, a New York Times best selling author of of the new book, Youtility. Learn why.. image: https://www.nrmedia.biz/hs-fs/file-3004843797-jpg/blog-files/srp_headerbnnr-300x163.jpg --- × ## Search the Site [![](https://www.nrmedia.biz/hs-fs/hubfs/01_NR_Media_Group/nrmg_logos/NRMLogoTag_RGB_BlckOrng%20copy.png?width=692&height=250&name=NRMLogoTag_RGB_BlckOrng%20copy.png)](https://www.nrmedia.biz) - [Home](https://www.nrmedia.biz) - [Blog](https://www.nrmedia.biz/blog) - [Contract Services](https://www.nrmedia.biz/hubspot-support-services) - [Contact](https://www.nrmedia.biz/contact) [![](https://www.nrmedia.biz/hs-fs/hubfs/01_NR_Media_Group/nrmg_logos/NRMLogoTag_RGB_BlckOrng%20copy.png?width=692&height=250&name=NRMLogoTag_RGB_BlckOrng%20copy.png)](http://nrmedia.biz) # Quiet Brainwork #### Contemplating life, business and the chaos that surrounds us. # #004: Jay Baer on Youtility Marketing By [Nate Riggs](https://www.nrmedia.biz/blog/author/nate-riggs) on July 21, 2013 | Share: Did you know that you can create marketing that's so useful that people will actually pay for it?[![talk-radio-for-restaurants](https://www.nrmedia.biz/hs-fs/file-3004843797-jpg/blog-files/srp_headerbnnr-300x163.jpg?width=300&height=163&name=srp_headerbnnr-300x163.jpg)](https://www.nrmedia.biz/hs-fs/file-3004843797-jpg/blog-files/srp_headerbnnr-300x163.jpg) When our friends, family members and peer groups talk about brands, whether positive or negative, these reviews from the ones close to us can greatly influence our purchasing decision. My guest this week has taped into this idea, coining the term Youtility Marketing. [![jay-baer-social-restaurant-podcast](https://www.nrmedia.biz/hs-fs/file-3020564443-jpg/blog-files/jay-baer-new-headshot-384x480.jpg?width=188&height=235&name=jay-baer-new-headshot-384x480.jpg "Jay Baer")](https://www.nrmedia.biz/hs-fs/file-3020564443-jpg/blog-files/jay-baer-new-headshot-384x480.jpg) @jaybaer In episode #004 of the [Social Restaurant Podcast](http://nrmedia.biz/social-restaurant-podcast/), I talk with [Jay Baer](http://www.linkedin.com/in/jasonbaer), a strategist, professional keynote speaker and author of the New York Times best selling book *Youtility: Why Smart Marketing is About Help not Hype.* Jay is also the founder of [ConvinceandConvert.com](http://convinceandconvert.com), a widely read blog on marketing and social business, and he hosts the [Social Pros podcast](http://socialpros.com), a weekly show where he interviews real people doing real work in social media. Go ahead, turn up the speakers, click play and listening to episode #004 of the Social Restaurant Podcast. ## What You'll Learn During the Interview - The definition of Youtility and how you can create a bond based on this new marketing mindset between your brand and your customers. - Why your company should adopt friend of mind awareness into your strategy to develop brand loyalty and advocates among your audience. - Case study examples of big brands effectively using Youtility. - Why you need to make your brand's story bigger than just promotions or services you provide. ## Please Support Our Sponsors [![On Scene Productions](https://www.nrmedia.biz/hs-fs/file-3020564498-png/blog-files/screen-shot-2013-10-24-at-11.31.12-am.png?width=147&height=139&name=screen-shot-2013-10-24-at-11.31.12-am.png "On Scene Productions")](http://beonscene.com/)Video content is changing. Not only in the way it’s consumed, but in how it’s produced. At On Scene Productions, we develop multi-channel video content strategies to help clients fill the entire sales funnel, from introduction to education to purchase [>> LEARN MORE](http://beonscene.com/) [![employee scheduling software](https://www.nrmedia.biz/hs-fs/file-3020564548-jpg/blog-files/shiftnote-logo.jpg?width=240&height=83&name=shiftnote-logo.jpg "ShiftNote")](http://shoftnote.com)Don't let your shift hit the fan! Use ShiftNote, a web-based manager's logbook and employee scheduling tool. Replace messy paper and files with an easy-to-use online system. [>> LEARN MORE](http://www.shiftnote.com) ## Listen Now > *\[Tweet""Make a relationship that transcends transaction." - @jaybaer"\]* - [Subscribe using RSS](http://feeds.feedburner.com/socialrestaurantpodcast) - [Listen on Spreaker](http://www.spreaker.com/show/social-restaurant-podcast) - [Tune in on iHeart Radio](http://www.iheart.com/talk/show/The-Social-Restaurant-Podcast/) - [Subscribe in iTunes](https://itunes.apple.com/us/podcast/nate-riggs-blog-restaurant/id691423908?mt=2) - [Download the mp3](http://api.spreaker.com/download/episode/3714964.mp3) ## Additional Show Resources and Notes [![youtility-jay-baer](https://www.nrmedia.biz/hs-fs/file-3020564628-png/blog-files/youtility_cover-large-318x480.png?width=134&height=202&name=youtility_cover-large-318x480.png)](https://www.nrmedia.biz/hs-fs/file-3020564628-png/blog-files/youtility_cover-large-318x480.png)Like what you heard during this interview? Learn more from Jay by checking out his books - *[Youtility: Why Smart Marketing is About Help not Hype](http://www.youtilitybook.com/)* and [The Now Revolution](http://nowrevolutionbook.com/). [![Sit-or-Squat](https://www.nrmedia.biz/hs-fs/file-3020564663-png/blog-files/sit-or-squat-480x393.png?width=202&height=165&name=sit-or-squat-480x393.png "Sit or Squat")](https://www.nrmedia.biz/hs-fs/file-3020564663-png/blog-files/sit-or-squat-480x393.png)During the show, Jay gives kudus to [Columbia Sportsware](http://www.columbia.com/) for their [What Knot to do in the Greater Outdoors App](http://www.columbia.com/iPhone-Knot-App/iPhone_App_Page-WhatKnot,default,pg.html) and [Charmin](http://www.charmin.com/) for their [Sit or Squat App](http://www.charmin.com/find-public-restrooms.aspx) for using Youtility effectively. Download the apps or check out [Parenting Magazine's article](http://www.parenting.com/article/best-iphone-ipad-apps-moms?page=0,2) featuring Sit or Squat to learn more. ## Download the Exclusive Excerpt from Youtility I'm delighted that Jay has allowed me to share this excerpt from the book with you. It's a good read, and so I hope you'll take the time to download the PDF below and page through. **[Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt](http://www.slideshare.net/jaybaer/youtility-why-smart-marketing-is-about-help-not-hype-exclusive-free-excerpt)** from **[Jay Baer](http://www.slideshare.net/jaybaer)** [Podcasts](https://www.nrmedia.biz/blog/topic/podcasts) ![Nate Riggs](https://app.hubspot.com/settings/avatar/3e3fcafaf0a603a736ea4a44c6038b58) #### Written by [Nate Riggs](https://www.nrmedia.biz/blog/author/nate-riggs) Nate Riggs is the Founder and CEO of NR Media Group, a Certified HubSpot Partner and inbound consulting firm. He leads a team of experienced strategists, content marketers, creatives and technologists that help organizations deploy and use HubSpot’s marketing, sales, and service software to operate more efficiently and accelerate growth. Nate regularly presents keynotes and workshops at top industry conferences like INBOUND, Content Marketing World and Oracle’s Modern CX. In 2017, Nate was recognized by HubSpot for his contributions to the development of the HubSpot Education Partner Program. Nate regularly presents keynotes and workshops at top industry conferences like INBOUND, Content Marketing World and Oracle’s Modern CX. In 2017, Nate was recognized by HubSpot for his contributions to the development of the HubSpot Education Partner Program. false ### Related Posts [![5 Digital Marketing Podcasts You Should Be Listening To](https://www.nrmedia.biz/hubfs/170x170bb%20(1).jpg)](https://www.nrmedia.biz/blog/5-digital-marketing-podcasts-you-should-be-listening-to) [5 Digital Marketing Podcasts You Should Be Listening To](https://www.nrmedia.biz/blog/5-digital-marketing-podcasts-you-should-be-listening-to) [![New Apple Analytics on the Podcast App](https://www.nrmedia.biz/hubfs/Screen%20Shot%202017-06-20%20at%202.28.44%20PM.png)](https://www.nrmedia.biz/blog/new-apple-analytics-on-the-podcast-app) [New Apple Analytics on the Podcast App](https://www.nrmedia.biz/blog/new-apple-analytics-on-the-podcast-app) #### Media - [Blog](https://www.nrmedia.biz/blog) - [Higher Ed Podcast](https://www.nrmedia.biz/digital-skillscast) - [Triathlon Podcast](https://www.nrmedia.biz/triathlon-bizcast) - [Restaurant Podcast](https://www.spreaker.com/show/social-restaurant-podcast) #### Resources - [Teaching HubSpot CRM](https://www.nrmedia.biz/digital-marketing-skills) - [HubSpot & Shopify Integration](https://www.nrmedia.biz/blog/hubshop.ly-the-hubspot-shopify-integration) #### Client Case Studies #### Presenting © 2026 NR Media Group | Marketing & Sales Technologists [mailto:social@nrmedia.biz](mailto:social@nrmedia.biz)