Quiet Brainwork

Blogs are nice, and videos are cool, but podcasts are one of the most intimate experiences in the digital world. It doesn’t matter where you are - working out, in the car, or taking a bubble bath - listening to a podcast is a beneficial experience.

It’s extremely difficult to know who is listening to your podcast or how they are listening. This is thanks to the commitment that Apple has to user privacy in addition to the pervasiveness of the podcast app.

Recently, the Harvard Business Review (HBR) conducted a marketing leadership study that interviewed over 350 CEOs, CMOs, and agency heads, as well as holding over a dozen CMO roundtables in cities worldwide. In addition to the interviews, online...