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The Marketing Technologist

5 Digital Marketing Podcasts You Should Be Listening To

By Courtney Montanye on August 15, 2017 in Podcasts, Marketing

Blogs are nice, and videos are cool, but podcasts are one of the most intimate experiences in the digital world. It doesn’t matter where you are - working out, in the car, or taking a bubble bath - listening to a podcast is a beneficial...

New Apple Analytics on the Podcast App

By Courtney Montanye on June 23, 2017 in Podcasts

It’s extremely difficult to know who is listening to your podcast or how they are listening. This is thanks to the commitment that Apple has to user privacy in addition to the pervasiveness of the podcast app. 

Marketing Strategies for Technical Products

By Nate Riggs on March 20, 2015 in Podcasts

Recently, the Harvard Business Review (HBR) conducted a marketing leadership study that interviewed over 350 CEOs, CMOs, and agency heads, as well as holding over a dozen CMO roundtables in cities worldwide. In addition to the interviews, online...

Marketing a Specialized Product In a Crowded Industry

By Nate Riggs on February 27, 2015 in Podcasts

According to statista.com, there are now about 50,000 stores that are considered to be part of the US coffee and snack shop industry. These stores combine for a total revenue of over 27 billion dollars.

Strategies for Tackling Organizational Change Management

By Nate Riggs on February 06, 2015 in Podcasts

According to Forrester Research, 70% of organizational change management initiatives fail. That means 2 out of 3 attempts at change, whether that change constitutes a new systematic process or a new organizational structure, do not work out. But...

What is the Impact of Event Marketing on Today's Brands?

By Nate Riggs on January 30, 2015 in Podcasts

According to EventTrack 2014, a report published by the Event Marketing Institute, event marketing is one of the world's fastest growing forms of marketing.

While events and trade shows are not new concepts in the marketing realm, changing...

The Best Marketing Podcasts of 2014

By Nina Bressau on December 26, 2014 in Content Marketing, Podcasts, Technology


Source: entreprenista.com

SRP #040: Sean Kennedy on Rotisserie Chicken and Credit Card Security

By Nate Riggs on May 16, 2014 in Podcasts

Have you ever eaten at a restaurant and left your copy of the receipt on the table? If so, you could be playing a risky game with your credit card security.

#023 Michael Atkinson on Investing in Restaurants and Technology

By Nate Riggs on January 10, 2014 in Podcasts

Perhaps you’re considering investing in the restaurant or technology businesses in 2014. If that’s you, then you already know the stakes are incredibly high. One misstep can leave you jobless and with an empty wallet.

#004: Jay Baer on Youtility Marketing

By Nate Riggs on July 21, 2013 in Podcasts

Did you know that you can create marketing that's so useful that people will actually pay for it?

When our friends, family members and peer groups talk about brands, whether positive or negative, these reviews from the ones close to us can...