It's the most wonderful time of the year. The holiday season is always filled with fun activities to end the year on a good note. But if you're in Ohio or surrounding areas and just so happen to love inbound marketing just as much (or more) as I do, it just got even better! Be sure to mark your calendars as NR Media Group will co-host the first annual Ohio Inbound Marketing Day this Friday, December 11th, 2015. If you are a HubSpot customer or inbound marketer, you may have been able to attend HubSpot's annual Inbound conference this past September. Inbound consisted of workshops, keynote speakers, and networking all centered around inbound marketing. 

If you could not spare the cash or time to attend the event in Boston, don't worry. It is with great pleasure that we announce Ohio's very own Inbound Marketing Day! We are so honored to be able to host this event along with our friends from Conrad | Phillips | Vutech , PR 20/20 and Acadia Lead Management Systems. We're even more excited about our awesome keynote lineup that we've put together. Below I've outlined the list of speakers for the keynote series and have included some background information on them and what they will be speaking about at the event.

Check this out: Ohio Inbound Marketing Day - A Full Day of Inbound Marketing Education

Marge Murphy

Our first keynote speaker hails from Dayton, Ohio. Marge Murphy founded Acadia Lead Management Services in 1999 as an outbound inside sales and marketing support company for both enterprise and SMB organizations. 

As an engineer with a passion for sales, Marge has established Acadia as a leading B2B lead generation company with a focus on technical, industrial and manufacturing organizations. Her experience in gathering data and analyzing results drives strategies based on facts. We are so excited to hear Marge speak at the event! You can find her on Twitter @AcadiaLMS. She will cover the following during her keynote session:

Alex Foley

As an Inbound Consultant, our own Alex Foley helps oversee multiple accounts for NR Media Group, while also contributing to client projects and the company blog. Alex is an inbound marketing guru, and has a deep-seated knowledge of both HubSpot implementation and its general workings. He graduated from The Ohio State University in 2012 with focuses in Finance and Professional Writing. 

In the past, Alex has helped to create strategic content and product-launch strategies for numerous Fortune 100 brands including Sprint and Humana. In his free time, Alex loves to play sand volleyball, embarks on scuba diving adventures and frets over the fate of all the Game of Thrones characters that he connects with. You can connect with him on Twitter @Lxfoley. He will cover the following during his presentation:

Topic: A Crash Course in A/B Split Testing

A/B testing is a fantastic method for figuring out the inbound marketing tactics that best resonate with your target customers. It can be used to test everything from website copy, emails, CTA’s, colors, images, and just about everything but the kitchen sink.

Tim Farrel

The next #OIMD speaker is our dear friend Tim Farrel of Conrad | Phillips | Vutech. CPV is a marketing and branding firm located in Columbus, Ohio and a Certified HubSpot Gold Partner. Tim serves as Director of Business Development and as an alumni of The Ohio State University, he is a serial marketer, entrepreneur, and has founded three organizations. He has also held executive leadership in the Health Care, Advertising and Media industries. He is a seasoned marketer with over 25 years of business development experience. Tim has presented at over 100 conferences in his career on subjects such as direct marketing, digital advertising and consumer behavior. You can find Tim on Twitter @tfarell. We are looking forward to hearing him present at #OIMD. His session will cover the following:

Topic: A Proven Three Step Process for Creating Content Offers that Get Results

Creating great content is one thing. Establishing great content that drives results is completely different and is something that many marketers constantly struggle with. It all starts with your audience and what type of content is most relevant to them. Tim knows how to execute this process flawlessly. His company recently published an eBook on brand essence that has been downloaded over 100,000 times!

Nate Riggs

The next speaker in the lineup is also one of our own! Nate Riggs is the Founder and CEO of NR Media Group, a Columbus-based inbound marketing consultancy and Certified HubSpot Partner Firm. Over the past 13 years, he’s helped a wide range of brands adopt new ideas and technologies that evolve their marketing programs to meet a new generation of internet-savvy consumers. Nate has delivered presentations at hundreds of industry conferences and regularly contributes to major business publications such as the Wall Street Journal, Harvard Business Review, USA Today, Chief Content Officer magazine and many others. On the side, he is a professor of marketing at the Ohio University College of Business and is an active board member of OU’s Schey Sales Centre and the Professional Marketing Advisory Board. You can find Nate on Twitter @nateriggs. His presentation will cover the following:

Topic: Incasting – Why Inbound Marketers Must Think and Act Like Media (and How to Do it) 

Audience members will come away from this presentation with a better understanding of:

•  How to formulate a results-focused media strategy that you can actually execute.

• How to select and set up a mini-studio in a spare office or conference room.

• How to brainstorm strategically-focused content ideas and map them to the consumer lifecycle. 

• Multiple examples, tools and technologies that will help you pull it all off.

Paul Roetzer

The next Ohio Inbound Marketing Day keynote speaker is Paul Roetzer. Paul is the founder and CEO of PR 20/20 in Cleveland, Ohio. He is also the author of The Marketing Performance Blueprint (2014) and The Marketing Agency Blueprint (2012). All attendees will receive a FREE copy of The Marketing Performance Blueprint for attending the event! You can find Paul on Twitter @paulroetzer. His session at #OIMD will cover the following:

Topic: Marketing Growth Hackathon: 25 Tips, Tools and Resources to Accelerate Performance.

• Prioritize and simplify your marketing goals.
• Construct dynamic campaigns with the greatest probabilities of impacting business results.
• Apply new technologies and processes to improve efficiencies and accelerate success.

Jill Fratianne

The next inbound all star in the keynote lineup will be joining us from HubSpot. Enter - Jill Fratianne! Jill has been a top performing sales rep at HubSpot for the last 5+ years. She was a founding member on HubSpot’s International team, helped create HubSpot’s first business development program, and now assists marketing agency growth as a Channel Account Manager. She has been a featured speaker at Inbound.com, Entrepreneurial Conferences, and HubSpot User Groups. You can find Jill on Twitter @SpicyLegume. 

We are so excited that Jill will be a speaker at the event. Her session will cover the following:

• How the marketing and sales world has changed
• How to embrace a new world
• Inspirational examples of transformation 

Joe Pulizzi

• 2014 John Caldwell Lifetime Achievement Award winner
• Author of Epic Content Marketing, which was named as one of "Five Must Read Business Books of 2013 by Fortune Magazine.
• Author of Content Inc.

Check out Joe on Twitter @JoePulizzi. His session will cover the following:

Topic: How to Launch a Content-First Business

In the future, thousands of businesses around the globe will leverage a content first go-to market strategy. What on earth does this mean? It means that entrepreneurs in companies of all sizes are developing content brands, building audiences for those brands first and then developing products to sell much, much later in this process. Having a in-depth focus on audience gives these businesses the best understanding of what products ultimately make the most sense to sell. 

In his presentation, Joe will detail how many of today's most successful businesses started, and how they have become some of the fastest growing businesses on the planet. More importantly, this presentation will give you many key takeaways on how you can use certain strategies to grow your business! Did I mention that all attendees also get a FREE copy of his book, Content Inc.?

For inbound marketing professionals, this event will definitely be one for the books. This all star lineup of keynote speakers is a huge opportunity to learn from the pros on how to quickly and successfully grow your business. You now have an inside look at the awesome folks who will be sharing their knowledge to make this event so great for many reasons. Below we've prepared some key information about the venue that will hopefully make your experience even better.

About the Venue: Backstage Bistro

Ohio Inbound Marketing Day will take place at Backstage Bistro in Columbus, Ohio's historical brewery district, 503 S Front St, Columbus, OH 43215. Mostly operated as a famous brunch and dinner spot, Backstage Bistro is a facet of the non-profit performance troupe, Shadowbox Live.  

Ohio Inbound Marketing Day 2015

When: Friday, December 11th, 2015 from 8am-6pm

Where: Backstage Bistro, 503 S. Front St. Columbus, OH 43215

Who: Anyone is welcome to at the event. Students, inbound marketers, HubSpot users and partners are all invited to attend!

Breakfast, lunch and happy hour snacks will all be provided as well as an awesome handful of inbound marketing swag! We are so excited for the big day and hope that you'll be joining us for this amazing event full of inbound marketing knowledge.