I'm absolutely delighted to have some time to shoot this video interview my friend Joe Pulizzi on his new book, Content Inc.  

Joe is the founder of Content Marketing Institute, the leading education and training organization for content marketing.  The large majority of marketers familiar with Joe's work have titled him as the father of modern content marketing.  He's a very special guy.

While there is no shortage of entrepreneurs who have the vision, tenacity and leadership skills required to build widely successful companies, Joe has started a movement that has spawned an entire subset of our craft.  

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.  His fourth book Content Inc. was just released.  In my opinion as a small business owner, this is his best work yet.

Attend Ohio Inbound Marketing Day for only $175

Joe is no stranger to publishing books that shake things up. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. Prior to that, Joe co-authored Managing Content Marketing with Robert Rose as well as Get Content Get Customers with Newt Barret.

I'm delighted that Joe will be kicking off Ohio Inbound Marketing Day on Friday December, 11th in Columbus. 

Watch this video for a preview of Joe's book and what he'll present at the opening keynote at Ohio Inbound Marketing Day.  If you want to learn more about how your business can use content to become the Wikipedia in your target market, register to attend the event. 

Ohio Inbound Marketing Day Speaker Series - Joe Pulizzi 

Register to Attend Ohio Inbound Marketing Day

I want to see you in the crowd for our state's first full-day conference dedicated to education, inspiration and networking with marketers who are using the inbound marketing and sales approach to grow their business.

Tickets are available through December 10th for $175. Don't miss this chance to see Joe and a full lineup of nationally-acclaimed speakers!