It seems like every new year is projected to be "the year of video". Let's face it. Can we just admit that the ways consumers digest content has changed forever? I mean, that's why content marketing has become it's own industry. Consider our friends over at Content Marketing Institute as a prime example - they were recently acquired by UBM for $17.6 million dollars.
It's no joke that consumers today are demanding unique and engaging pieces of content. That's why marketing professionals everywhere are working around the clock to make their companies stand out compared to the competition.
Over the past year, we've clearly witnessed how powerful video and other visually-appealing content can be. After all, marketing is all about finding the best way to tell your brand's story in such a way that continuously resonates with your audience. How does the adage go? Content is king. To help you stay ahead of the curve, we've outlined a handful of interesting video marketing statistics that will help fuel your content marketing strategy.
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We're living in the age of the second screen. A high majority of individuals consume content via their mobile phones which until recently was second to the television. Today, the "second screen" has become the first. Let's dive into 25 video marketing statistics that will leave you in awe.
25 Video Marketing Statistics You Need To Know
1.) Three-fourths of the world's mobile data traffic will be video by 2020. (Source)
2.) 90% of users admit that seeing a video about a product is helpful in the decision-making process. (Source)
3.) 40 percent of people will respond better to visual information than plain text. (Source)
4.) Social video generates 1200% more shares than text and images combined. (Source)
5.) Videos on a landing page can increase conversions by more than 80%. (Source)
6.) Projected value of the drone videography industry by 2025 is $90 billion. (Source)
7.) 93% of marketers are using video in their campaigns. (Source)
8.) Businesses using video grow company revenue 49% faster. (Source)
9.) 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. (Source)
10.) Video drives a 157% increase in organic traffic from search engines. (Source)
11.) 4X as many consumers would rather watch a video about a product than read about it. (Source)
12.) 91% of businesses plan to spend more on video in 2016. (Source)
13.) 64% of businesses who use video believe that it has directly led to increased sales. (Source)
14.) 98% of users admit that they have watched an "explainer" video to learn more about a product or service. (Source)
15.) 55% of B2C content creators plan to prioritize creating visual content in 2016. (Source)
16.) Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. (Source)
17.) 52% of marketing professionals worldwide name video as the type of content with the best ROI. (Source)
18.) In July 2015, Periscope users were watching 40 years' worth of videos every day. (Source)
19.) 65% of video viewers watch more than three fourths of a video. (Source)
20.) Blog posts incorporating video attract three times as many inbound links as blog posts without video. (Source)
21.) YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. (Source)
22.) Every minute, over 400 hours of video are uploaded to YouTube. (Source)
23.) Researchers found that colored visuals increase people's willingness to read a piece of content by 80%. (Source)
24.) Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion. (Source)
25.) In September of 2015, 1.5 million small and medium-sized businesses shared videos of Facebook. (Source)
Does your company currently prioritize video in your marketing strategy? If so, we'd love to hear any tips or statistics of how video marketing has increased your brand's ROI. Feel free to comment below.
GIF Source: Wistia
