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Media consumption habits are evolving faster than ever before...

According to Cisco's Visual Networking Index, video traffic will account for 79% of all consumer Internet traffic by 2018.  

How consumers watch and use video to help guide their purchase decisions has drastically changed. As a result, marketers must learn how to engineer libraries of video content to raise awareness, support product and service consideration and drive purchase intent.

If you find yourself struggling to get better traction and measurable results from your video marketing program, this new book, authored by NR Media Group's founder Nate Riggs, will teach you how.

By reading, you will learn how to:

  • build the business case for including video as a part of your content mix.
  • use a 7-phase framework to build a program that meets customer needs.
  • use video to shorten your buying cycle while increasing overall sales. 
  • guide external agencies so that your program stays focused and on track.