HubSpot Academy is a wonderful resource for all those who use HubSpot or are actively using inbound marketing practices. With 18 certifications to be gained, tons of free resources and lessons, this is a must if you are an agency who executes services using HubSpot.

The team at HubSpot Academy has done a tremendous job of delivering these courses in a way that anyone, regardless of previous marketing know-how, can learn about and become an inbound marketing and HubSpot pro.

With easily digestible classes, free tools, and tons of additional resources, HubSpot Academy will fully prepare your team for delivering inbound marketing and HubSpot services that produce excellent results.

The following is a quick guide to each certification to help your agency decide who is best suited to achieve each certification, and what their time investment will be.

Inbound

This inbound marketing certification course is ideal for someone just beginning their journey with inbound marketing or someone looking for new tips for how to develop an inbound marketing strategy. This course covers all stages of the Inbound Marketing Methodology and is free for anyone.

Best Suited For: Anyone wanting to learn more about or brush up in inbound marketing tactics.

Class Time Investment: 36 videos, roughly 4.5 hours

Exam: 60 questions, 75 minutes to complete, must complete practicum to gain certification

HubSpot Marketing Software

Welcome to the wonderful world of HubSpot software! This course will demonstrate your ability to used HubSpot to execute the practice of inbound marketing. After this course and exam you can officially consider yourself a HubSpot pro-user.

Best Suited For: Anyone who will be executing within HubSpot or using the HubSpot CRM, or wanting to learn more about marketing automation. Consider having your whole team complete this certification to become HubSpot marketing experts.

Class Time Investment: 59 videos, approximately 6.25 hours

Exam: 90 questions, 120 minutes to complete, must complete practicum to gain certification

HubSpot Sales Software

Using the free tools within the HubSpot Sales Software, this course will guide you through how to conduct an inbound sales process.

Best Suited For: Marketing & sales employees who plan on using the HubSpot Sales tools to streamline their communications with prospects.

Class Time Investment: 35 videos, approx. 1.5 hours

Exam: 50 questions, 75 minutes to complete, must complete practicum to gain certification

HubSpot Design

This web design certification course will walk you through how to design within the HubSpot Content Optimization System.

Best Suited For: The web designer(s) on your team. If you are new to web design, you can still take and pass this course, but some knowledge of CSS and HTML.

Class Time Investment: 22 videos, approx. 3 hours

Exam: 70 questions, 75 minutes to complete, must complete practicum to gain certification

HubSpot Agency Partner

As a HubSpot partner, this course will help your agency excel at delivering inbound services.

Best Suited For: CEOs or other c-level executives that are HubSpot parters. Just having one member of your team certified in this course is perfectly acceptable.

Class Time Investment: 44 videos, approx. 5.5 hours

Exam: 80 questions, 120 minutes to complete

Contextual Marketing

This course will help you know when and how to best use personalization tokens across emails, CTAs and other HubSpot pages to individualize the experience of your website visitors and email recipients.

Best Suited For: Anyone on your team creating email, CTAs, website or landing pages

Class Time Investment: 26 videos, approx. 1.5 hours

Exam: 60 questions, 90 minutes to complete, must complete practicum to gain certification

Inbound Sales

You've mastered the inbound marketing methodology, now it's time to tackle inbound sales. This course will teach your the best practices for executing an inbound sales strategy.

Best Suited For: The sales team at your agency, but the marketing team will also benefit from learning about inbound sales and how to identify potential buyers.

Class Time Investment: 20 videos, approx. 3.5 hours

Exam: 60 questions, 75 minutes to complete

Growth-Driven Design

Growth-driven design is the practice of agile web design, and this course will teach you how to build a website that brings in the leads that mean the most to your business. In addition to the valuable information this course provides, you will also have access to strategy templates and the global GDD Slack community.

Best Suited For: Agencies who want to build a launch pad website for themselves or offer the service to others.

Class Time Investment: 34 videos, approx. 4 hours

Exam: 55 questions, 75 minutes to complete

Growth-Driven Design Agency

This course will teach your agency how to market, sell, and service Growth-Driven Design to your clients. Templates to get your started are a special bonus of this certification. In order to begin this course, you must have your certification in the Growth-Driven Design course.

Best Suited For: CEOs or other c-level executives that are HubSpot parters. Just having one member of your team certified in this course is perfectly acceptable.

Class Time Investment: 22 videos, approx. 3.5 hours

Exam: 32 questions, 50 minutes to complete

Email Marketing

It was thought for a period of time that email marketing was a done deal. However, email is still a powerful marketing tool when used strategically. This course teaches the best practices for email segmentation, design, and optimization (to name a few) and shows you how to develop the right email marketing strategy for your agency.

Best Suited For: Anyone in your company who writes, sends, or strategizes email campaigns

Class Time Investment: 27 videos, approx. 4 hours

Exam: 60 questions, 90 minutes to complete

Content Marketing 

A successful inbound strategy starts with creating the content that your buyers want to absorb. This course will guide you through how to create, repurpose, promote and analyze the best possible content for your audience.

Best Suited For: Everyone at your agency involved with content creation

Class Time Investment: 35 videos, approx. 4.5 hours

Exam: 60 questions, 90 minutes to complete

Sales Enablement 

This course contains training and interviews from professionals that will help you and your team learn the processes to sell at a greater velocity.  Marketers and sales folks can both benefit from this course. 

Best Suited For: Marketing managers who want to learn how to learn how to establish a marketing driven-approach to sales enablement.   

Class Time Investment: 40 videos, approx. 4.5 hours

Exam: 60 questions, 90 minutes to complete

HubSpot Trainer 

Once you have become certified on all of the above HubSpot courses, you are well on your way to becoming an official HubSpot certified trainer. A workbook is used alongside the classroom videos to develop a great training plan for teaching HubSpot to your clients.

Best Suited For: Anyone who wants to market HubSpot training services or add being a HubSpot Certified Trainer to their list of assets. However, you should only begin this certification if you have applied for an been accepted to the HubSpot Trainer program.

Class Time Investment: 44 videos, approx. 3 hours

Exam: 60 questions, 120 minutes to complete, must complete practicum and submit workbook to gain certification

Certification Quick Wins

The following courses come with minimal time investment with an hour or less of videos and a short 20-question exam. These courses are best suited for the client facing members of your team who want to improve their strategy and delivery service for clients.  

• Delivering Client Success - Focuses on goal setting for your client and developing a strategy to hit those goals.
• Developing a Sales Plan - Learn how to develop, review and manage a sales plan that stays on target and on time.
• Delivering Sales Services - This course will teach you all about delivering sales services that increase the ROI for your clients. See examples of how other HubSpot partners are successfully executing the sales process.
• Selling Sales Services - This course will teach your how to package your sales services as well as insight on how to price them. You will see real examples of how other HubSpot partners are successful in their selling of services.
• Client Management - This course is a guide for how to manage your clients throughout their commitment with your agency.

It should be noted that all certifications require a passing grade of 75%.  Certifications are valid for 1-2 years depending on the course, and updates are often made to the courses to keep them as easily digestible and relevant as possible.

In-depth education and resources like these HubSpot certifications  are priceless for any team ingrained in inbound marketing and working with HubSpot. A lot of the certifications focus on HubSpot specific tools, but include fundamental marketing concepts that benefit non-HubSpot users, too. 

Having a team that is fully HubSpot certified is a huge nod to your inbound and HubSpot expertise, and will help to develop the inbound marketing education of your entire agency.