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Sales (in a Nutshell)

By Nate Riggs on June 22, 2013 |

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in a nutshell Photo Credit: Getty Images

At the core, good selling is a very, very simple process.

1. Learn your prospect's pain and how bad it is.

2. Figure out if what you sell will relieve some, or all of their pain.

3. Find out how much getting rid of their pain is worth to them.

If your known to be a decent, trustworthy person, steps 1-3 go smoothly, and what you have to sell meets what they want to spend to relieve their pain, you'll usually end up with a sale.

Sounds so simple, right?

But is it?

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Nate Riggs

Written by Nate Riggs

Nate Riggs is the Founder and CEO of NR Media Group, a Certified HubSpot Partner and inbound consulting firm. He leads a team of experienced strategists, content marketers, creatives and technologists that help organizations deploy and use HubSpot’s marketing, sales, and service software to operate more efficiently and accelerate growth. Nate regularly presents keynotes and workshops at top industry conferences like INBOUND, Content Marketing World and Oracle’s Modern CX. In 2017, Nate was recognized by HubSpot for his contributions to the development of the HubSpot Education Partner Program. Nate regularly presents keynotes and workshops at top industry conferences like INBOUND, Content Marketing World and Oracle’s Modern CX. In 2017, Nate was recognized by HubSpot for his contributions to the development of the HubSpot Education Partner Program.
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