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Sally Hogshead on Her Fascinate Book and 7 Triggers to Captivation

By Nate Riggs on August 01, 2014 |

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How does the world see you? Do you know your Fascination Advantages? 

Out of the seven Advantages, everyone has a Primary, Secondary and Dormant Advantage. You can find out yours by reading Sally Hogshead and her acclaimed Fascinate book. I was lucky enough to have the chance to interview Sally about her research and book on the Social Restaurant Podcast.

how does the world see you

In episode #048 of the Social Restaurant Podcast, I welcome Sally Hogshead, author of the internationally acclaimed book, FASCINATE: Your 7 Triggers to Persuasion and Captivation

Sally has taken personality tests and given them a twist- her assessment shows How the World Sees You. Every archetype has three adjectives that show how others see you- and the reports that come with the assessment show you how to capitalize on those adjectives.

Interested in how this can apply to your business? Go ahead, turn up the speakers, click play and listen to episode #048 of the Social Restaurant Podcast!

What You'll Learn During the Interview

  • How Sally got involved in Fascination
  • The three lessons of communication
  • The answer to how does the world see you?
  • Your business' potential to grow with the help of the assessment
  • An example of how one personality type can show your your Anthem, dormant advantage and more

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Book Inbound Marketer Nate Riggs

Additional Resources and Notes on Fascinate

how does the world see you Photo via the Philadelphia Business Journal

How does the world see you? Interested in taking the assessment for free? Just listen to the podcast, and go to howtofascinate.com/you. Follow Sally's directions, take the three minute assessment and enjoy your new Fascination report.

Fascinate book Be sure to comment and let us know your archetype, your Advantages, and what your Anthem is. Are there any fellow Ring Leaders out there?

Interested in some of Sally's other work? Check out her website and her other books here.

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Nate Riggs

Written by Nate Riggs

Nate Riggs is the Founder and CEO of NR Media Group, a Certified HubSpot Partner and inbound consulting firm. He leads a team of experienced strategists, content marketers, creatives and technologists that help organizations deploy and use HubSpot’s marketing, sales, and service software to operate more efficiently and accelerate growth. Nate regularly presents keynotes and workshops at top industry conferences like INBOUND, Content Marketing World and Oracle’s Modern CX. In 2017, Nate was recognized by HubSpot for his contributions to the development of the HubSpot Education Partner Program. Nate regularly presents keynotes and workshops at top industry conferences like INBOUND, Content Marketing World and Oracle’s Modern CX. In 2017, Nate was recognized by HubSpot for his contributions to the development of the HubSpot Education Partner Program.
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