--- title: The Digital Skillscast Podcast (2) description: The podcast by Nate Riggs and NR Media Group all about how to close the digital skills gap (2) --- × ## Search the Site [![](https://www.nrmedia.biz/hs-fs/hubfs/01_NR_Media_Group/nrmg_logos/NRMLogoTag_RGB_BlckOrng%20copy.png?width=692&height=250&name=NRMLogoTag_RGB_BlckOrng%20copy.png)](https://www.nrmedia.biz) - [Home](https://www.nrmedia.biz) - [Blog](https://www.nrmedia.biz/blog) - [Contract Services](https://www.nrmedia.biz/hubspot-support-services) - [Contact](https://www.nrmedia.biz/contact) [![](https://www.nrmedia.biz/hs-fs/hubfs/01_NR_Media_Group/nrmg_logos/NRMLogoTag_RGB_BlckOrng%20copy.png?width=692&height=250&name=NRMLogoTag_RGB_BlckOrng%20copy.png)](http://nrmedia.biz) # Digital Skillscast ![Untitled design](https://www.nrmedia.biz/hs-fs/hubfs/The%20Digital%20Skillscast/Untitled%20design.png?width=1200&name=Untitled%20design.png "Untitled design") [Listen to "The Digital Skillscast" on Spreaker.](http://dts.podtrac.com/redirect.mp3/www.spreaker.com/show/the-digital-skillscast) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode%2019/Anthony%20Scardillo%20DSC%20(3).png) ## [Russ Klein of American Marketing Association on Digital Transformation](https://www.nrmedia.biz/digital-skillscast/russ-klein-of-american-marketing-association-on-digital-transformation) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on May 26, 2017 9:00:00 AM in [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) If you are a member of the marketing industry, you are no stranger to the [American Marketing Association](https://www.ama.org/Pages/default.aspx), a community essential to marketers. The strategy of "Marketing Mix" was first articulated in 1953 by Neil Borden, an AMA leader who wasn't... [Read More](https://www.nrmedia.biz/digital-skillscast/russ-klein-of-american-marketing-association-on-digital-transformation) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode%2018/Anthony%20Scardillo%20DSC%20(2).png) ## [Jay Baer on Marketing Technology, People, and Talk Triggers](https://www.nrmedia.biz/digital-skillscast/jay-baer-on-marketing-technology-people-and-talk-triggers) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on May 19, 2017 9:05:13 AM in [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) Haven’t gotten enough of Oracle’s [Modern Marketing Experience](http://modernmarketingexperience.brightcove.com/)? Good, neither have we so we’re continuing the conversation for a second week. If you're new to the conversation, Oracle's MME is where marketing technologists flood to each year due to... [Read More](https://www.nrmedia.biz/digital-skillscast/jay-baer-on-marketing-technology-people-and-talk-triggers) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode%2017/Anthony%20Scardillo%20DSC%20(1).png) ## [The Rise of Marketing Technologists: A Recap of Oracle's Modern Marketing Experience](https://www.nrmedia.biz/digital-skillscast/the-rise-of-marketing-technologists) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on May 12, 2017 9:00:00 AM in [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) Back in 2014, I wrote about the [defintion of a marketing technologist](https://www.nrmedia.biz/blog/marketing-technologists-unicorns-just-horses). It's safe to say that they are no longer unicorns. Oracle's Annual Modern Marketing Experience is evidence of that. Because the Digital Skillscast focuses on the gap in digital... [Read More](https://www.nrmedia.biz/digital-skillscast/the-rise-of-marketing-technologists) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode%2016/Capture.png) ## [The Future of Higher Education Marketing](https://www.nrmedia.biz/digital-skillscast/the-future-of-higher-education-marketing) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Apr 30, 2017 11:56:05 PM in [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) Why is it that colleges and universities can't seem to keep up with the rapid change in technology? There is so much out there but universities can't seem to keep up with it or use it to their benefit. It seems that with social media, the school's... [Read More](https://www.nrmedia.biz/digital-skillscast/the-future-of-higher-education-marketing) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode%2014%20-%20Mark%20Lombardi/Anthony%20Scardillo%20DSC.png) ## [How One University Used Crowdfunding to Reach Young Donors](https://www.nrmedia.biz/digital-skillscast/how-one-university-used-crowdfunding-to-reach-young-donors) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Apr 21, 2017 10:00:00 AM in [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) If there is one thing that universities and colleges need a lot of, it's money. Getting that money can be quite the task and much of it comes from alumni and donors. However, it's unusual for younger alumni to do such a thing. How can a university... [Read More](https://www.nrmedia.biz/digital-skillscast/how-one-university-used-crowdfunding-to-reach-young-donors) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode%2014%20-%20Mark%20Lombardi/Anthony%20Scardillo%20DSC.png) ## [How Maryville University Uses iPads for Digital Education](https://www.nrmedia.biz/digital-skillscast/how-maryville-university-uses-ipads-for-digital-education) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Apr 14, 2017 9:32:40 AM in [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) We cover all sides of the discussion on how technology impacts sales, marketing, and higher education. We look at how people within admissions are using technology to recruit students and how those same students are learning to use technology in the... [Read More](https://www.nrmedia.biz/digital-skillscast/how-maryville-university-uses-ipads-for-digital-education) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode%2013%20Eric%20Kelderman/Anthony%20Scardillo%20DSC%20(1).png) ## [What DeVos's Singular Focus on School Choice Could Mean for Higher-Ed Policy](https://www.nrmedia.biz/digital-skillscast/what-devos-singular-focus-on-school-choice-could-mean-for-higher-ed-policy) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Apr 7, 2017 9:00:00 AM in [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) A few weeks ago, we decided to stir the pot on the recent controversy over the appointment of [Betsy DeVos as the U.S. Secretary of Education](https://www.nrmedia.biz/digital-skillscast/the-future-of-higher-education-betsy-devos). We took a more netural approach this week and brought in a guest who has been covering higher education... [Read More](https://www.nrmedia.biz/digital-skillscast/what-devos-singular-focus-on-school-choice-could-mean-for-higher-ed-policy) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode%2012%20Anthony%20Scardillo/Anthony%20Scardillo%20DSC.png) ## [Employee Engagement Factors: How to Have Fun at Work](https://www.nrmedia.biz/digital-skillscast/employee-engagement-factors-how-to-have-fun-at-work) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Mar 31, 2017 8:40:47 AM in [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) Last week, I had the pleasure of attending the [Association of Marketing Theory and Practice (AMTP) conference](http://www.amtp.org/) in sunny Myrtle Beach, South Carolina. This conference brings together both academic theory and real world business practices. [Read More](https://www.nrmedia.biz/digital-skillscast/employee-engagement-factors-how-to-have-fun-at-work) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode%2011/Mary%20Sterenberg%20DSC.png) ## [The Affordable Learning Exchange: How OSU is Changing the Way Students Learn](https://www.nrmedia.biz/digital-skillscast/affordable-learning-exchange-ohio-state-university-the-digital-skillcast) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Mar 24, 2017 10:21:32 AM in [Education](https://www.nrmedia.biz/digital-skillscast/topic/education), [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) As a current Adjunct Professor at Ohio University, I always enjoy getting to speak with faculty from other universities. From discussions around curriculum to learning about new ways to improve the way my students learn.  This week, I had to the... [Read More](https://www.nrmedia.biz/digital-skillscast/affordable-learning-exchange-ohio-state-university-the-digital-skillcast) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode10/Eli%20Chmouni%20DSC%20(4).png) ## [How the University of Florida Built an Online Masters in Communication](https://www.nrmedia.biz/digital-skillscast/university-of-florida-online-masters-in-communication) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Mar 17, 2017 2:55:06 PM in [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) If you're new to following The Digital Skillscast, welcome! This weekly podcast covers trends in marketing, sales, technology, and higher education. The ultimate goal of the show is to gain the attention of faculty and administrators to move the... [Read More](https://www.nrmedia.biz/digital-skillscast/university-of-florida-online-masters-in-communication) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode9BetsyDevos/Eli%20Chmouni%20DSC%20(3).png) ## [The Future of Higher Education: Betsy Devos](https://www.nrmedia.biz/digital-skillscast/the-future-of-higher-education-betsy-devos) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Mar 13, 2017 1:45:06 PM in [Education](https://www.nrmedia.biz/digital-skillscast/topic/education), [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) The time has finally arrived. The Digital Skillscast would not be a podcast if we didn't stir the pot with the recent controversy over the appointment of Betsy Devos as the U.S. Secretary of Education.  This week we changed things up a bit. Being a... [Read More](https://www.nrmedia.biz/digital-skillscast/the-future-of-higher-education-betsy-devos) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode7SamFalletta/Copy%20of%20DSC%20Thumbnail%20(5).png) ## [Using Social Media for Recruitment and Training](https://www.nrmedia.biz/digital-skillscast/using-social-media-for-recruitment-the-digital-skillscast-episode-007) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Feb 24, 2017 9:15:52 AM in [Education](https://www.nrmedia.biz/digital-skillscast/topic/education), [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) Last week was a real treat. We spoke with [Eli Chmouni](https://www.linkedin.com/in/elichmouni), The Director of the Arizona State and Draper University Silicon Valley Entrepreneurship Program. This program takes a similar approach to the [Center of Excellence model](https://www.nrmedia.biz/blog/centers-of-excellence-t-shaped-professionals-the-digital-skillscast-episode-004) by teaching students how... [Read More](https://www.nrmedia.biz/digital-skillscast/using-social-media-for-recruitment-the-digital-skillscast-episode-007) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode6EliChmouni/Copy%20of%20DSC%20Thumbnail%20(4).png) ## [Entrepreneur Bootcamp at ASU and Draper University](https://www.nrmedia.biz/digital-skillscast/entrepreneur-bootcamp-az-state-draper-university-the-digital-skillscast-episode-006) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Feb 17, 2017 9:27:28 AM in [Education](https://www.nrmedia.biz/digital-skillscast/topic/education), [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) If you caught last week's episode of The Digital Skillscast, you'll recall [Isaac Moche](https://www.nrmedia.biz/blog/ohio-inbound-marketing-day-keynote-speaker-isaac-moche) of HubSpot talking about the [HubSpot Education Partner Program](https://www.nrmedia.biz/blog/hubspot-education-partner-program-the-digital-skillscast-episode-005). This program is free and open to all colleges and universities, and has been designed to provide... [Read More](https://www.nrmedia.biz/digital-skillscast/entrepreneur-bootcamp-az-state-draper-university-the-digital-skillscast-episode-006) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/Episode%205:%20Isaac%20Moche/Isaac%20Moche%20DSC.png) ## [Why Your University Should Join the HubSpot Education Partner Program](https://www.nrmedia.biz/digital-skillscast/hubspot-education-partner-program-the-digital-skillscast-episode-005) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Feb 10, 2017 8:22:48 AM in [Education](https://www.nrmedia.biz/digital-skillscast/topic/education), [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) If you missed last week's episode of The Digital Skillscast, we talked with members of Ohio University's Schey Sales Centre on [how Centers of Excellence models allow students to thrive](https://www.nrmedia.biz/blog/centers-of-excellence-t-shaped-professionals-the-digital-skillscast-episode-004) in a rapidly evolving workforce. This week we're adding to that... [Read More](https://www.nrmedia.biz/digital-skillscast/hubspot-education-partner-program-the-digital-skillscast-episode-005) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/GEN%20Z%20Insta%20post%20(1).png) ## [How Centers of Excellence Produce T Shaped Professionals: The Digital Skillscast Episode #004](https://www.nrmedia.biz/digital-skillscast/centers-of-excellence-t-shaped-professionals-the-digital-skillscast-episode-004) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Feb 3, 2017 11:21:20 AM in [Education](https://www.nrmedia.biz/digital-skillscast/topic/education), [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) I am a big believer in the power of Certificate-based programs in Higher Education, and the incredible impact that teaching technical or vocational skills can have on students as they begin their career search.   The shift from localized software to... [Read More](https://www.nrmedia.biz/digital-skillscast/centers-of-excellence-t-shaped-professionals-the-digital-skillscast-episode-004) ![](https://www.nrmedia.biz/hubfs/The%20Digital%20Skillscast/GEN%20Z%20Insta%20post%20(2).png) ## [How to Engage Students with Facebook Live: The Digital Skillscast Episode #003](https://www.nrmedia.biz/digital-skillscast/how-to-engage-students-with-facebook-live-the-digital-skillscast-episode-003) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Jan 27, 2017 10:33:54 AM in [Education](https://www.nrmedia.biz/digital-skillscast/topic/education), [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) This week on The Digital Skillscast, we talk the future of Facebook Live and how that applies to Higher Education. As the industry of digital marketing continues to rapidly evolve, our classrooms and the curriculum in which we teach must also. [Read More](https://www.nrmedia.biz/digital-skillscast/how-to-engage-students-with-facebook-live-the-digital-skillscast-episode-003) ![](https://www.nrmedia.biz/hubfs/GEN%20Z%20Insta%20post%20(1).png) ## [Inbound Marketing Education at Wayne State: The Digital Skillscast Episode #002](https://www.nrmedia.biz/digital-skillscast/inbound-marketing-education-the-digital-skillscast-episode-002) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Jan 20, 2017 9:08:40 AM in [Education](https://www.nrmedia.biz/digital-skillscast/topic/education), [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) Welcome to our second episode of The Digital Skillscast. This weekly podcast will cover trends in marketing, sales, technology and higher education so that faculty and administrators can work to position their institutions to close the digital... [Read More](https://www.nrmedia.biz/digital-skillscast/inbound-marketing-education-the-digital-skillscast-episode-002) ![](https://www.nrmedia.biz/hubfs/Screen%20Shot%202017-01-11%20at%208.23.49%20PM.png) ## [How Gen Z Goes to College: The Digital Skillscast Episode #001](https://www.nrmedia.biz/digital-skillscast/how-gen-z-goes-to-college-the-digital-skillscast-episode-001) By [Nate Riggs](https://www.nrmedia.biz/digital-skillscast/author/nate-riggs) on Jan 12, 2017 8:25:00 AM in [Education](https://www.nrmedia.biz/digital-skillscast/topic/education), [The Digital Skillscast](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) Welcome to our newest podcast series, "The Digital Skillscast." This weekly podcast will cover trends in marketing, sales, technology and higher education so that faculty and administrators can work to position their institutions to close the... [Read More](https://www.nrmedia.biz/digital-skillscast/how-gen-z-goes-to-college-the-digital-skillscast-episode-001) [< NEWER](https://www.nrmedia.biz/digital-skillscast/page/1) - [1](https://www.nrmedia.biz/digital-skillscast) - 2 OLDER > ### Recent ### Topics - [Branding (2)](https://www.nrmedia.biz/digital-skillscast/topic/branding) - [Education (17)](https://www.nrmedia.biz/digital-skillscast/topic/education) - [Higher Education (2)](https://www.nrmedia.biz/digital-skillscast/topic/higher-education) - [HubSpot (1)](https://www.nrmedia.biz/digital-skillscast/topic/hubspot) - [Social Media (2)](https://www.nrmedia.biz/digital-skillscast/topic/social-media) - [Strategy (3)](https://www.nrmedia.biz/digital-skillscast/topic/strategy) - [Technology (2)](https://www.nrmedia.biz/digital-skillscast/topic/technology) - [The Digital Skillscast (35)](https://www.nrmedia.biz/digital-skillscast/topic/the-digital-skillscast) #### Media - [Blog](https://www.nrmedia.biz/blog) - [Higher Ed Podcast](https://www.nrmedia.biz/digital-skillscast) - [Triathlon Podcast](https://www.nrmedia.biz/triathlon-bizcast) - [Restaurant Podcast](https://www.spreaker.com/show/social-restaurant-podcast) #### Resources - [Teaching HubSpot CRM](https://www.nrmedia.biz/digital-marketing-skills) - [HubSpot & Shopify Integration](https://www.nrmedia.biz/blog/hubshop.ly-the-hubspot-shopify-integration) #### Client Case Studies #### Presenting © 2026 NR Media Group | Marketing & Sales Technologists [mailto:social@nrmedia.biz](mailto:social@nrmedia.biz)