<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=530323933994224&amp;ev=PageView&amp;noscript=1">

Digital Skillscast

Russ Klein of American Marketing Association on Digital Transformation

By Nate Riggs on May 26, 2017 9:00:00 AM in The Digital Skillscast

If you are a member of the marketing industry, you are no stranger to the American Marketing Association, a community essential to marketers.

The strategy of "Marketing Mix" was first articulated in 1953 by Neil Borden, an AMA leader who wasn't...

Jay Baer on Marketing Technology, People, and Talk Triggers

By Nate Riggs on May 19, 2017 9:05:13 AM in The Digital Skillscast

Haven’t gotten enough of Oracle’s Modern Marketing Experience? Good, neither have we so we’re continuing the conversation for a second week. If you're new to the conversation, Oracle's MME is where marketing technologists flood to each year due...

The Rise of Marketing Technologists: A Recap of Oracle's Modern Marketing Experience

By Nate Riggs on May 12, 2017 9:00:00 AM in The Digital Skillscast

Back in 2014, I wrote about the defintion of a marketing technologist. It's safe to say that they are no longer unicorns. Oracle's Annual Modern Marketing Experience is evidence of that. Because the Digital Skillscast focuses on the gap in...

The Future of Higher Education Marketing

By Nate Riggs on Apr 30, 2017 11:56:05 PM in The Digital Skillscast

Why is it that colleges and universities can't seem to keep up with the rapid change in technology? There is so much out there but universities can't seem to keep up with it or use it to their benefit. It seems that with social media, the...

How One University Used Crowdfunding to Reach Young Donors

By Nate Riggs on Apr 21, 2017 10:00:00 AM in The Digital Skillscast

If there is one thing that universities and colleges need a lot of, it's money. Getting that money can be quite the task and much of it comes from alumni and donors. However, it's unusual for younger alumni to do such a thing. How can a...

How Maryville University Uses iPads for Digital Education

By Nate Riggs on Apr 14, 2017 9:32:40 AM in The Digital Skillscast

We cover all sides of the discussion on how technology impacts sales, marketing, and higher education. We look at how people within admissions are using technology to recruit students and how those same students are learning to use technology in...

What DeVos's Singular Focus on School Choice Could Mean for Higher-Ed Policy

By Nate Riggs on Apr 7, 2017 9:00:00 AM in The Digital Skillscast

A few weeks ago, we decided to stir the pot on the recent controversy over the appointment of Betsy DeVos as the U.S. Secretary of Education. We took a more netural approach this week and brought in a guest who has been covering higher education...

Employee Engagement Factors: How to Have Fun at Work

By Nate Riggs on Mar 31, 2017 8:40:47 AM in The Digital Skillscast

Last week, I had the pleasure of attending the Association of Marketing Theory and Practice (AMTP) conference in sunny Myrtle Beach, South Carolina. This conference brings together both academic theory and real world business practices.

The Affordable Learning Exchange: How OSU is Changing the Way Students Learn

By Nate Riggs on Mar 24, 2017 10:21:32 AM in The Digital Skillscast, Education

As a current Adjunct Professor at Ohio University, I always enjoy getting to speak with faculty from other universities. From discussions around curriculum to learning about new ways to improve the way my students learn. 

This week, I had to the...

How the University of Florida Built an Online Masters in Communication

By Nate Riggs on Mar 17, 2017 2:55:06 PM in The Digital Skillscast

If you're new to following The Digital Skillscast, welcome! This weekly podcast covers trends in marketing, sales, technology, and higher education. The ultimate goal of the show is to gain the attention of faculty and administrators to move the...

The Future of Higher Education: Betsy Devos

By Nate Riggs on Mar 13, 2017 1:45:06 PM in The Digital Skillscast, Education

The time has finally arrived. The Digital Skillscast would not be a podcast if we didn't stir the pot with the recent controversy over the appointment of Betsy Devos as the U.S. Secretary of Education. 

This week we changed things up a bit. Being...

Using Social Media for Recruitment and Training

By Nate Riggs on Feb 24, 2017 9:15:52 AM in The Digital Skillscast, Education

Last week was a real treat. We spoke with Eli Chmouni, The Director of the Arizona State and Draper University Silicon Valley Entrepreneurship Program. This program takes a similar approach to the Center of Excellence model by teaching students...

Entrepreneur Bootcamp at ASU and Draper University

By Nate Riggs on Feb 17, 2017 9:27:28 AM in The Digital Skillscast, Education

If you caught last week's episode of The Digital Skillscast, you'll recall Isaac Moche of HubSpot talking about the HubSpot Education Partner Program. This program is free and open to all colleges and universities, and has been designed to...

Why Your University Should Join the HubSpot Education Partner Program

By Nate Riggs on Feb 10, 2017 8:22:48 AM in The Digital Skillscast, Education

If you missed last week's episode of The Digital Skillscast, we talked with members of Ohio University's Schey Sales Centre on how Centers of Excellence models allow students to thrive in a rapidly evolving workforce. This week we're adding to...

How Centers of Excellence Produce T Shaped Professionals: The Digital Skillscast Episode #004

By Nate Riggs on Feb 3, 2017 11:21:20 AM in The Digital Skillscast, Education

I am a big believer in the power of Certificate-based programs in Higher Education, and the incredible impact that teaching technical or vocational skills can have on students as they begin their career search.  

The shift from localized software...

How to Engage Students with Facebook Live: The Digital Skillscast Episode #003

By Nate Riggs on Jan 27, 2017 10:33:54 AM in The Digital Skillscast, Education

This week on The Digital Skillscast, we talk the future of Facebook Live and how that applies to Higher Education. As the industry of digital marketing continues to rapidly evolve, our classrooms and the curriculum in which we teach must also.

Inbound Marketing Education at Wayne State: The Digital Skillscast Episode #002

By Nate Riggs on Jan 20, 2017 9:08:40 AM in The Digital Skillscast, Education

Welcome to our second episode of The Digital Skillscast. This weekly podcast will cover trends in marketing, sales, technology and higher education so that faculty and administrators can work to position their institutions to close the digital...

How Gen Z Goes to College: The Digital Skillscast Episode #001

By Nate Riggs on Jan 12, 2017 8:25:00 AM in The Digital Skillscast, Education

Welcome to our newest podcast series, "The Digital Skillscast." This weekly podcast will cover trends in marketing, sales, technology and higher education so that faculty and administrators can work to position their institutions to close the...