If you are a member of the marketing industry, you are no stranger to the American Marketing Association, a community essential to marketers.
The strategy of "Marketing Mix" was first articulated in 1953 by Neil Borden, an AMA leader who wasn't...
Haven’t gotten enough of Oracle’s Modern Marketing Experience? Good, neither have we so we’re continuing the conversation for a second week. If you're new to the conversation, Oracle's MME is where marketing technologists flood to each year due to...
Back in 2014, I wrote about the defintion of a marketing technologist. It's safe to say that they are no longer unicorns. Oracle's Annual Modern Marketing Experience is evidence of that. Because the Digital Skillscast focuses on the gap in digital...
Why is it that colleges and universities can't seem to keep up with the rapid change in technology? There is so much out there but universities can't seem to keep up with it or use it to their benefit. It seems that with social media, the school's...
If there is one thing that universities and colleges need a lot of, it's money. Getting that money can be quite the task and much of it comes from alumni and donors. However, it's unusual for younger alumni to do such a thing. How can a university...
We cover all sides of the discussion on how technology impacts sales, marketing, and higher education. We look at how people within admissions are using technology to recruit students and how those same students are learning to use technology in the...
A few weeks ago, we decided to stir the pot on the recent controversy over the appointment of Betsy DeVos as the U.S. Secretary of Education. We took a more netural approach this week and brought in a guest who has been covering higher education...
Last week, I had the pleasure of attending the Association of Marketing Theory and Practice (AMTP) conference in sunny Myrtle Beach, South Carolina. This conference brings together both academic theory and real world business practices.
As a current Adjunct Professor at Ohio University, I always enjoy getting to speak with faculty from other universities. From discussions around curriculum to learning about new ways to improve the way my students learn.
This week, I had to the...
If you're new to following The Digital Skillscast, welcome! This weekly podcast covers trends in marketing, sales, technology, and higher education. The ultimate goal of the show is to gain the attention of faculty and administrators to move the...
The time has finally arrived. The Digital Skillscast would not be a podcast if we didn't stir the pot with the recent controversy over the appointment of Betsy Devos as the U.S. Secretary of Education.
This week we changed things up a bit. Being a...
Last week was a real treat. We spoke with Eli Chmouni, The Director of the Arizona State and Draper University Silicon Valley Entrepreneurship Program. This program takes a similar approach to the Center of Excellence model by teaching students how...
If you caught last week's episode of The Digital Skillscast, you'll recall Isaac Moche of HubSpot talking about the HubSpot Education Partner Program. This program is free and open to all colleges and universities, and has been designed to provide...
If you missed last week's episode of The Digital Skillscast, we talked with members of Ohio University's Schey Sales Centre on how Centers of Excellence models allow students to thrive in a rapidly evolving workforce. This week we're adding to that...
I am a big believer in the power of Certificate-based programs in Higher Education, and the incredible impact that teaching technical or vocational skills can have on students as they begin their career search.
The shift from localized software to...
This week on The Digital Skillscast, we talk the future of Facebook Live and how that applies to Higher Education. As the industry of digital marketing continues to rapidly evolve, our classrooms and the curriculum in which we teach must also.
Welcome to our second episode of The Digital Skillscast. This weekly podcast will cover trends in marketing, sales, technology and higher education so that faculty and administrators can work to position their institutions to close the digital...
Welcome to our newest podcast series, "The Digital Skillscast." This weekly podcast will cover trends in marketing, sales, technology and higher education so that faculty and administrators can work to position their institutions to close the...
