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This Week in Restaurant Technologies #012: Content Marketing for Restaurants

Nate Riggs
Nate Riggs / June 05, 2014

In this week's show, Nate and Brandon look at 3 news articles released this week, as well as a review of some books that wecontent marketing for restaurants think you need to read.

1. Restaurant Hospitality has compiled five ways that technology trends impact restaurants.

2. Panda Express has announced a test kitchen concept along with a mobile app and online ordering innovations.

Tune in as they comment on some research and trends that are hot in the industry, including a first glance at useful content marketing for restaurants. You'll get some recommendations on summer reading that will make you a smarter restaurateur.

Watch the video to check out this week's regular banter.

This Week's Hangout Notes and Resources

Need something to read this summer while staying up to date on the marketing and restaurant industries?

Look no futher, Selling Eating by Charlie Hopper and Epic Content Marketing by Joe Pullizzi are the books for you.

Nations Restaurant News dove in to the obvious trend of mobile apps and mobile payments in restaurants. Restaurateurs have stated that their guests request the ability to connect via a mobile device and they intend to act on those requests. content marketing for restaurants

The infamous McDonalds has a great case study for anyone wanting to see content marketing for restaurants in action. McDonalds Canada: Our Food, Your Questions is a fresh and honest look at the fast food chain and how they produce content marketing.

Tune in Next Week

Brandon and I will be back with another episode next week. You can tune in on Thursdays here on my blog to catch the archived recording. If you'd like to watch and participate in the live Google+ Hangout, we'll be broadcasting at 11AM EST on the This Week In Restaurant Technologies YouTube Channel.

Tagged With: Series, Content Marketing, Restaurants, Marketing Insights