Video has become a HUGE part of just about every brand's content marketing strategy. It's powerful stuff, but do you find yourself at a loss as to how to take things up a notch?
You really need to watch this video. I think it has the potential to think differently about video and what you're doing today.
Content Marketing Strategy: Mixing Live-Stream and Recorded Video
About a month ago, I met Colin Christianson and had the chance to talk with him on camera while we were in Langley Washington at the Content Marketing Retreat.
His company Tenacious Ventures helps a ton of brands figure out how to use video and social media to create spikes in engagement among their target audiences.
Aside from doing some amazing work with a little company called Microsoft, Colin has some killer ideas on how to integrate live-streamed video with recorded video to create a hyper-engaging video marketing strategy around any event.
The interview runs just under ten minutes and it's totally worth your time.
Give it a click and pay attention to some of the BIG ideas Colin shares. He's doing things right...
Can't see the video? You can watch it on Colin's Vimeo channel.