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#029 Matt DeBusk on Content Marketing for Franchised Restaurants

Nate Riggs
Nate Riggs / February 21, 2014

Social Restaurant Podcast Title BannerHow important of a role does brand play when growing a franchised restaurant system? And, what about content marketing?

My guest this week believes this all works together to create a key formula that is critical to success. And in his system, he sits right in the middle of the cross-section between the two leading the charge for explosive growth. He knows his stuff when it comes to content marketing for franchised restaurants.

Matt DeBusk @debusk

In episode #029 of the Social Restaurant Podcast, I talk with Matthew DeBusk, Vice President of Brand for Great Wraps, an Atlanta-based concept with only one corporate-owned location.

Matt and I discuss everything from brand and franchise development to website development and also how to build a sustainable content program that mixes local-level content to top down stories.

Go ahead, turn up the speakers, click play and listening to episode #029 of the Social Restaurant Podcast.


What You'll Learn During the Interview

  • The role of a brand's personality and why it's crucial to a franchise's success.
  • Matt's predictions on why fast casual, over QSR, is the way of the future.
  • How looking for new franchisees can help you to better define your brand.
  • The characteristics of a bright franchisee - knowledgable, engaged, personable, business-oriented and in love with the brand and the direction of the company.
  • Why standard corporate speak is a thing of the past and how an engaged ownership of a company can allow your customers to better know your brand and its people.

Please Support Our Sponsors

Social Restaurant Podcast is made possible by On Scene Productions and Netbase. Please show them your support!

Listen Now

[Tweet ""If you engage your audience with fresh, original content, they'll always go back to your brand.""]

Leave Us a Voicemail

Did something from the show strike a chord with you? Go ahead and use our Speakpipe widget to leave the producers a voicemail with your comments! We'll try to feature it one next week's show!

Additional Show Resources and Notes

Taco Bell for TeensIn this week's restaurant news, Sara and I discuss a QSR Magazine article titled "Taco Bell Foundation for Teens Donates $120,000." Like them on Facebook for more information.

Want to get a sneak peek at Great Wraps' redesign? Here's a picture of their new store's rendering. Keep an eye out for what's to come with Great Wraps and its new branding, slated to launch in March.

Great Wraps design rendering 1


Jason Moore Head Chef Jason Moore

Matt applauds Head Chef Jason Moore for his work in creating Great Wraps' "healthy indulgence" menu items. Connect with Jason to learn more.

Want to learn more about Great Wraps' franchise business model? Check out their website for more details

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