If you've ever wondered exactly how viral marketing works, this next interview is jammed packed with all of the information you need to make your menu and promotions spread from one customer to next.
In episode #018 of the Social Restaurant Podcast, I talk with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions
I’m ecstatic that Jeff wrote this book. In the age of mobile, social and all shapes of digital communications, the ideas contained in Audience give marketers a blueprint on how to grow, activate and show the ROI of your proprietary audience.
Go ahead, turn up the speakers, click play and listening to episode #018 of the Social Restaurant Podcast.
What You'll Learn During the Interview
Learn who constitutes your proprietary audience and the value they hold.
- Hear case studies and research on the predicted monetary amount of a fan, follower or subscribe.
- Communicate and engage with the seekers, amplifiers and joiners of your brand.
- Determine the most strategic strategy to build direct and exclusive relationships with your proprietary audience based on their individual behaviors, motivations and habits.
- Where you can find the book and communicate with Jeff through his social platforms.
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[Tweet " "People will just find you naturally, but it's never going to be as big as if you're purposeful about it" "]
Additional Show Resources and Notes
During the show, I mention the 2013 Syncapse Case Study which looked at 20 different global brands to determine than an average Facebook fan is worth about $174. Download the study to learn about Syncapse's research.
Jeff and the rest of the ExactTarget team have developed reports and tools on how to better communicate with your subscribers, fans and followers. Download The Audience Growth Survey, one of their most informative reports.
Melt, a gourmet grilled cheese restaurant located in Cleveland and now Columbus, is mentioned by Jeff as a perfect example of capitalizing on the value of your propriety audience. With the incentive of receiving 25% off of all orders for life, dedicated grilled cheese super fans can join the Melt Tattoo Family by adorning inked images of the restaurant's sandwiches.
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