Quiet Brainwork

It is more difficult to get a readers attention and therefore necessary to provide relevant information in a digestible format.

According to Forrester Research, 70% of organizational change management initiatives fail. That means 2 out of 3 attempts at change, whether that change constitutes a new systematic process or a new organizational structure, do not work out. But is...

As the Content Manager and an Inbound Strategist for our company, I get to wear a lot of hats that take me away from the day-to-day copywriting that I experienced as a marketing professional fresh out of college. But those days and my very first...