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At $4.2 million for thirty seconds of exposure, the purchase of a Super Bowl ad spot during face off XLIX was "the most expensive advertising choice a brand can make", according to Nasdaq.

You better believe the athletes...

According to EventTrack 2014, a report published by the Event Marketing Institute, event marketing is one of the world's fastest growing forms of marketing.

While events and trade shows are not new concepts in the marketing realm, changing...