Quiet Brainwork

“Necessity is the mother of invention.”

According to statista.com, there are now about 50,000 stores that are considered to be part of the US coffee and snack shop industry. These stores combine for a total revenue of over 27 billion dollars.

At the foundation of all marketing is research and persona building. If your business doesn't know or understand its target audience and market, how can you effectively go about selling them a good or service?