Quiet Brainwork

Millennials make up 24% of the population. By some estimations, they spend over $1 trillion a year, making them a prime target for marketers. However, they are a different audience than the generation before them.

What are some of the latest trends...

"Simplicity is the ultimate sophistication." - Leonardo DaVinci

I'm breaking one of my own personal pet peeves by opening up with a quote. Let's just say when I stacked up how cliche the quote is with how brilliantly simple it is, simplicity won out.

Recently, the Harvard Business Review (HBR) conducted a marketing leadership study that interviewed over 350 CEOs, CMOs, and agency heads, as well as holding over a dozen CMO roundtables in cities worldwide. In addition to the interviews, online...