Quiet Brainwork

"Simplicity is the ultimate sophistication." - Leonardo DaVinci

I'm breaking one of my own personal pet peeves by opening up with a quote. Let's just say when I stacked up how cliche the quote is with how brilliantly simple it is, simplicity won out.

“Necessity is the mother of invention.”

At the foundation of all marketing is research and persona building. If your business doesn't know or understand its target audience and market, how can you effectively go about selling them a good or service?