Last year a hot topic amidst the perpetual shakeups in marketing was the rise of marketing technologists. The idea behind this term is that with the proliferation of digital technology we are experiencing a groundswell of new platforms and systems...
In the world of digital media production, it is easy to be convinced that the key to creating attractive and engaging content is by acquiring the newest, shiniest, most expensive digital media production equipment available.
Unfortunately, this...
Millennials make up 24% of the population. By some estimations, they spend over $1 trillion a year, making them a prime target for marketers. However, they are a different audience than the generation before them.
What are some of the latest trends...
