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The Marketing Technologist

Samantha Little

Samantha Little

What is a Resource Page?

By Samantha Little on September 28, 2018 in Strategy, Marketing

Net Neutrality and Small Business: What the repeal means for you

By Samantha Little on February 02, 2018 in Marketing

One of the latest buzzwords for anyone who knows anything about the internet and/or politics is net neutrality. But what is the role of net neutrality and small business?

With all the rumors that are swirling around, it is hard to understand and...

Why Your Brand Can Benefit from Custom Photography

By Samantha Little on January 03, 2018 in Websites, Marketing

Whether you are a small, medium, or large-sized business, you are probably familiar with your company's usage of stock photography.

Stock photography gained popularity in the early 1980s when businesses shared similar photography needs. To this...

6 Digital Marketing Programs in the US: Certificates

By Samantha Little on December 22, 2017 in Technology, Marketing

No matter what industry you currently work in, it is likely that you've heard the term "the digital skills gap." This term means that there is a shortage of the skills between what students are leaving college with and what is needed in the...

8 Unusual and Fun Gifts for Marketers in Your Life

By Samantha Little on December 08, 2017 in Content Marketing, Marketing

So you're looking at gifts for marketers on your team, but where do you even start when looking for a gift for someone who has the superhuman power of a marketing degree? 

Just kidding!

Marketers are just like everyone else (well, except for...

Social Media Strategies Summit: Higher Education Social Media Review

By Samantha Little on November 10, 2017 in Social Media, Higher Education


We shipped off to boston...again

We just can't stay away from Boston, or lobster rolls.

6 Inexpensive Project Management Organization Tools for Teams

By Samantha Little on October 20, 2017 in Technology

For any team, project management is a crucial part of your day-to-day life. 

But when looking at project management organization tools for your team, what should you be looking for and what are some of the more affordable systems out there? 


How Successful Companies are Using Snapchat as a Marketing Tool

By Samantha Little on August 07, 2017 in Marketing

Are you up for a challenge? Create a marketing campaign in 10-seconds or less.

Turns out not many marketers are, making Snapchat one of the easiest platforms to infiltrate to get your message out to your audience. 

Not sure how? Check out how...

HubSpot IMPACT Awards: Helping an Ohio 2-Year College Gain Pipeline Visibility With Sales Enablement

By Samantha Little on July 28, 2017 in HubSpot, Education

Not much has changed in the world of higher education. Many institutions use the same tried-and-true systems, tactics, and software to attract new students to their respective college.

But as Hocking College noticed a decline in two-year...

5 Key Takeaways from the 2017 State of Growth Driven Design Report

By Samantha Little on June 07, 2017 in HubSpot

As an agency that sells Growth Driven Design services, I was incredibly stoked for the opportunity to share my experiences with HubSpot for their 2017 State of Growth Driven Design Report. 

I am even more excited to share with you what I deemed...

How to Improve Student Enrollment with Inbound Marketing

By Samantha Little on April 19, 2017 in Education, Marketing

With more than 68 million Gen Z-ers entering college for the first time over the next 15 years, colleges and universities will be forced to adapt their traditional marketing practices to what works best for this internet-saavy generation.

Ohio Inbound Marketing Day 2016 Keynote Speaker: Isaac Moche

By Samantha Little on October 20, 2016 in Conferences

As marketers we know that in order to stay up on all the latest trends in the industry, you have to attend a bunch of boring conferences that may or may not actually be applicable to your business.

At NR Media Group, we hope to end this stigma...