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The Marketing Technologist

Melissa Christian

Melissa Christian

Spring Cleaning Your HubSpot Contacts

By Melissa Christian on March 13, 2019 in Small Businesses, CRM

 HubSpot's CRM is a powerful tool that allows you to organize and capture information about your contacts and how they engage with your company's website and content.

Having a huge contact database is exciting, but only if the contacts within it...

Automate Your Hiring Process with HubSpot

By Melissa Christian on March 06, 2019 in HubSpot, Small Businesses

The hiring process is painful. 

Unless you're making the hiring mistake of choosing from a pool of one, you probably have several candidates to keep track of. 

Each candidate comes with multiple resumes, interview notes, and any other...

Exploring Internal Uses for HubSpot Tickets

By Melissa Christian on February 22, 2019 in HubSpot

Any time a customer or client complaint presents itself, there is an opportunity for exceptional service.  Promptly and effectively solving issues is a big part of delighting your customers and dropping the ball on a request can leave them...

How A Year of EOS Changed Our Business

By Melissa Christian on January 16, 2019 in Culture, Small Businesses

It's been just over one year since the NR Media Group team began our journey with the Entrepreneurial Operating System (EOS) made famous by Gino Wickman in the book Traction.

As a seasoned team member since 2014 and current Integrator for our...

Operational Organization: 5 Tools for Success

By Melissa Christian on December 13, 2018 in Technology, Small Businesses

All those who insist upon a schedule, plan, and total organization of their daily lives, raise your hand...

Using Gig Work to Bridge the Gaps in Your Business

By Melissa Christian on November 16, 2018 in Small Businesses

8 Employee Perks That Won't Break the Budget

By Melissa Christian on October 11, 2018 in Culture, Small Businesses

In today's world, employee retention involves much more than the salary your staff makes.

Those searching for their next career are weighing company culture, employee benefits, and company perks just a heavily as the paycheck they would bring...

How Traction Tools Elevated Our EOS Experience

By Melissa Christian on August 02, 2018 in Culture, Technology

 

In January of 2018, the NR Media Group team began their journey with the Entrepreneurial Operating System (EOS) made famous by Gino Wickman in the book Traction.

For those unfamiliar, EOS is an operational system that allows businesses to gain...

A Guide To HubSpot Academy Certifications

By Melissa Christian on March 21, 2018 in HubSpot

HubSpot Academy is a wonderful resource for all those who use HubSpot or are actively using inbound marketing practices. With 18 certifications to be gained, tons of free resources and lessons, this is a must if you are an agency who executes...

Pro-tips for Planning an Office Move

By Melissa Christian on March 14, 2018 in Culture

You guys, moving makes me tired.

Why and How to Make a Company Handbook

By Melissa Christian on January 25, 2018 in Culture

A handbook is an essential resource for companies of every industry and size.

A guide for your employees, a handbook gives your team a clear picture of how they should conduct themselves while representing your company, as well as what they can...

To the Core: The Importance of Defining Company Values

By Melissa Christian on January 12, 2018

When I took on HR responsibilities at NR Media Group, I was assigned to interviewing candidates for our open career positions.  I used a lot of the typical interview questions to determine if the candidate would be a good fit, but I also like to...