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The Marketing Technologist

Evan Schultz

Evan Schultz

The Basics of a Content Audit

By Evan Schultz on December 20, 2018 in Content Marketing, SEO

Sometimes just the mention of a "content audit" can strike fear into the hearts of a digital marketing team. Performing your first content audit can be intimidating and time consuming, but it is absolutely necessary for the health of your online...

How To Develop A Successful Content Strategy

By Evan Schultz on November 08, 2018 in Content Marketing, Strategy

We already established that content creation can be hard, but that doesn't mean that it still isn't a vital part of a successful digital business. Developing and executing a strong content strategy can help you find new customers and grow your...

The Secret To Your Internal Content Strategy

By Evan Schultz on October 16, 2018 in Content Marketing, Strategy, Small Businesses

It doesn't matter if you're starting out with creating content or you've been blogging for years, it doesn't hurt to make sure your content strategy plan is up to date and driving results.

SEO For Beginners: 3 Things You May Not Know

By Evan Schultz on August 30, 2018 in SEO

Before you started a website or blog, “search engine optimization” (SEO) was probably a term you never heard of. Of course, now that you’re trying to attract traffic, it’s one of the greatest tools you can have on your side. Unfortunately, there...

Ohio HubSpot Partners: Finding The Right Inbound Marketing Company

By Evan Schultz on August 16, 2018 in HubSpot, Marketing

Ohio is incredibly rich in specialized marketing companies who focus on creative, website, digital, and full-service offerings.

The state's agency density helps small and medium-sized businesses grow and thrive in a highly competitive...

The Basics of Rich Snippets

By Evan Schultz on July 26, 2018 in SEO

Rich snippets are not a new SEO concept, but with constant changes in Google's algorithm, some consider them a big game-changer in modern SEO. They can improve click-through rates and general SEO statistics by putting extra valuable information...

The Importance of Marketing Workshops for Small Businesses

By Evan Schultz on July 13, 2018 in Education

Many small business owners focus solely on their business' goods and services and don't prioritize marketing. In many cases, marketing is the lifeblood of any business because it brings in new customers and retains old ones. Your employees need...

What You Need To Know About The HubSpot Partner Program

By Evan Schultz on June 20, 2018 in HubSpot

Running a successful business involves much more work than it once did. Emerging technologies have made it easier to reach and work with clients, but have also increased the complexity of doing so.

Whether it’s inbound marketing, sales, or...

The Best Super Bowl Commercials of 2018

By Evan Schultz on February 06, 2018 in Marketing

Every year, the Super Bowl is a highly anticipated event for sports, but also for advertising.

Giving Tuesday Campaigns For 2017

By Evan Schultz on December 20, 2017 in Marketing

Giving Tuesday Website: The official Giving Tuesday website has an extensive list of resources, results from previous years, case studies, and more. Their downloadable toolkit has Giving Tuesday ideas, logos and branding materials, videos, and...

Creative Fundraising Ideas for Your Giving Tuesday Campaigns

By Evan Schultz on November 17, 2017 in Strategy, Marketing

Every year, it seems like the holiday seasons starts earlier and earlier, which Christmas decorations hitting the shelf before Halloween is even over.

Photos from INBOUND 2017

By Evan Schultz on October 24, 2017 in Conferences

Ok, so we're a little late but maybe we're still in shock with how awesome INBOUND was this year (don't judge us, it was cool). If you don't know what INBOUND is, well you're missing out- but it's a crazy fun, week long, marketing and technology...