Sometimes just the mention of a "content audit" can strike fear into the hearts of a digital marketing team. Performing your first content audit can be intimidating and time consuming, but it is absolutely necessary for the health of your online...
We already established that content creation can be hard, but that doesn't mean that it still isn't a vital part of a successful digital business. Developing and executing a strong content strategy can help you find new customers and grow your...
It doesn't matter if you're starting out with creating content or you've been blogging for years, it doesn't hurt to make sure your content strategy plan is up to date and driving results.
Before you started a website or blog, “search engine optimization” (SEO) was probably a term you never heard of. Of course, now that you’re trying to attract traffic, it’s one of the greatest tools you can have on your side. Unfortunately, there...
Ohio is incredibly rich in specialized marketing companies who focus on creative, website, digital, and full-service offerings.
The state's agency density helps small and medium-sized businesses grow and thrive in a highly competitive...
Rich snippets are not a new SEO concept, but with constant changes in Google's algorithm, some consider them a big game-changer in modern SEO. They can improve click-through rates and general SEO statistics by putting extra valuable information...
Many small business owners focus solely on their business' goods and services and don't prioritize marketing. In many cases, marketing is the lifeblood of any business because it brings in new customers and retains old ones. Your employees need...
Running a successful business involves much more work than it once did. Emerging technologies have made it easier to reach and work with clients, but have also increased the complexity of doing so.
Whether it’s inbound marketing, sales, or...
Every year, the Super Bowl is a highly anticipated event for sports, but also for advertising.
Giving Tuesday Website: The official Giving Tuesday website has an extensive list of resources, results from previous years, case studies, and more. Their downloadable toolkit has Giving Tuesday ideas, logos and branding materials, videos, and...
Every year, it seems like the holiday seasons starts earlier and earlier, which Christmas decorations hitting the shelf before Halloween is even over.
Ok, so we're a little late but maybe we're still in shock with how awesome INBOUND was this year (don't judge us, it was cool). If you don't know what INBOUND is, well you're missing out- but it's a crazy fun, week long, marketing and technology...
