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The Marketing Technologist

Eileen Kline

Eileen Kline

The Basics of a Successful System Implementation Process

By Eileen Kline on December 06, 2018 in Technology, Small Businesses

As we near December, budget discussions for the next year are in the works, which inevitably includes discussions of replacing old, clunky legacy systems.

Not only does the actual cost of the new system need to be taken into account, but there's...

Which Learning Management System is Right For Your School in 2019

By Eileen Kline on November 29, 2018 in Technology, Education

The past couple of years have seen huge advancements in web application systems across the board, in seemingly every industry.

Content Management Systems like HubSpot have significantly broadened their functionality and advanced chatbot AI...

The 5 Most Basic Things You Should Do to Make Your Website Accessible

By Eileen Kline on October 30, 2018 in Websites, Small Businesses, Technology

There have been a lot of exciting cultural movements in recent years for diversity and inclusion, but there seems to be an underlying expectation that these movements are just trends. So, brands are a little slow on the uptake, especially when it...

More of The Best Chrome Extensions Ever

By Eileen Kline on August 23, 2018 in HubSpot, Marketing

Ok, so we've already established that I have a small, weird, secret passion for Chrome extensions. If you missed that confession, you better catch up on my first post about the best Chrome extensions ever. 

The Best Chrome Extensions Ever [Fight Me]

By Eileen Kline on August 09, 2018 in HubSpot, Marketing

I have a small, weird, secret passion for Chrome extensions. Basically I really love when I can use technology to make my life more efficient easier. At least once every couple of weeks, I like to browse through the Chrome Web Store like other...

The Top HubSpot Integrations to Hack Your Technology Stack

By Eileen Kline on March 28, 2018 in HubSpot, Technology, Marketing

An unpopular opinion I've shared before is that you shouldn't be building any technology solutions, especially for a small business, from scratch. Unless, of course, that custom tech is your flagship product or you're Mark Zuckerberg circa 2004.

HubSpot Growth Stack: A Review of the Free Marketing Software

By Eileen Kline on March 13, 2018 in HubSpot

As a small business you may face more obstacles than normal.

Having a free (yes, I said free!) marketing software like the HubSpot Growth Stack will help your small company reach customers that you may have not been able to before.

By simply...

The Cost of HubSpot: HubSpot.com Pricing Breakdown

By Eileen Kline on March 02, 2018 in HubSpot

For a smaller organization that can't support a full marketing staff, finding a solid marketing automation software if vital to the success of your marketing program. It saves money in the long-run, keeping you from having to pay salary and...

The CMS Comparison Series: The Small Business Edition

By Eileen Kline on November 04, 2017 in Websites

Unpopular opinion: There is a software, system, or platform for literally every function of your business, no matter its size. Don't build anything custom. Just buy it.

In my personal opinion, this statement holds especially true for your...

[OPINION] INBOUND Conference 2017: Bringing Women in Digital to the Limelight

By Eileen Kline on September 29, 2017 in Conferences, Marketing

I spent this past week at the INBOUND conference with one of NR Media Group's junior associates, Evan Schultz, and we spent a lot of time with one of our clients, another super awesome lady. 

For anyone who has ever been to the INBOUND...

How to Use HubSpot in Healthcare: A Digital Transformation

By Eileen Kline on August 30, 2017 in HubSpot

Let me tell you a story.

You're a digital marketing agency, a start-up that is still fueled by passion and a love for what you do and how digital marketing can transform a business. 

HubSpot in Healthcare Marketing: How to Make HubSpot Work for HIPAA-Compliant Organizations

By Eileen Kline on June 21, 2017 in HubSpot

Imagine this: 

You're a young, millennial (*gasp*, a millennial with a job? Just stay with me here ;) ) marketer who gets hired into a healthcare organization. Your new employer is understaffed, broke, and passionate. They have the knowledge to...