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The Marketing Technologist

Courtney Montanye

Courtney Montanye

5 Digital Marketing Podcasts You Should Be Listening To

By Courtney Montanye on August 15, 2017 in Podcasts, Marketing

Blogs are nice, and videos are cool, but podcasts are one of the most intimate experiences in the digital world. It doesn’t matter where you are - working out, in the car, or taking a bubble bath - listening to a podcast is a beneficial...

Why We Love Marketing to Millennials and Why Everyone Hates Them

By Courtney Montanye on August 09, 2017 in Marketing

The buying power of millennials is expected to outnumber all other demographics by the end of 2017. They are an increasing market and account for almost a quarter of the U.S. population. It’s evident that capturing their attention through...

5 Quick Wins for Small Business Website Design

By Courtney Montanye on August 04, 2017 in Websites, Marketing

Just because your business is small doesn’t mean that you should neglect your website. A bad website (or lack of a website) can drive a potential customer away, which will lead to loss of revenue for you.Keep these quick wins for small business...

How Blogging Helps Your Company's Bottom Line

By Courtney Montanye on July 31, 2017 in Content Marketing

One thing that we inbound marketers are big on is blogging. We understand that through blogging, you can transform a business with a high return at a low cost.
 

How to Evolve Your School Blog to Attract More Students

By Courtney Montanye on July 27, 2017 in Education

Your school blog is a powerful recruitment tool. It's an easy way for potential students to find out more about your higher education institute - to attract more students to your blog. When done right, someone can find out just as much from a...

Marketing Conferences You Should Know: Summer AMA Conference

By Courtney Montanye on July 24, 2017 in Conferences

What is the American Marketing Summer Conference?

The 2017 Summer AMA Conference, hosted in San Francisco, California, is the largest academic conference for marketing scholars, faculty, and doctoral students. It is the ideal conference to...

Learn to Speak Inbound: The Last 28 Inbound Terms to Know

By Courtney Montanye on July 18, 2017 in Marketing

New to inbound marketing? Let us help.

HubSpot for Higher Education Marketing

By Courtney Montanye on June 28, 2017 in HubSpot, Education

Higher education marketing has changed. Enrollment rates are continuing to decline but the options for students are increasing. The amount of online courses and other digital education services that are on the rise are driving brick and mortar...

New Apple Analytics on the Podcast App

By Courtney Montanye on June 23, 2017 in Podcasts

It’s extremely difficult to know who is listening to your podcast or how they are listening. This is thanks to the commitment that Apple has to user privacy in addition to the pervasiveness of the podcast app. 

Learn to Speak Inbound: 28 Inbound Terms You Should Know

By Courtney Montanye on June 14, 2017 in Content Marketing, Marketing

So you're new to Inbound Marketing?

 

Before you dive into the wonderful world of inbound marketing, there are some key inbound marketing terms you should familiarize yourself with in order to be successful.

Some of these terms might be...

The Digital Skills Gap: What It Is and How to Address It

By Courtney Montanye on May 08, 2017 in Technology

What is the Digital Skills Gap?