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The Marketing Technologist

Alex Foley

Alex Foley

Why Every Company Should Start with Minimum Viable Buyer Personas

By Alex Foley on May 31, 2016

Creating, implementing, and learning from buyer personas is one of the most if not the most important cornerstones in the inbound methodology—and it is one of the most commonly overlooked or ignored for a majority of companies.

We have seen this...

My Quick & Easy Synopsis of Moz's Beginner's Guide to SEO

By Alex Foley on April 20, 2016 in SEO

In recent years, eBooks have become some of the best content that can be found online. Unfortunately, at times, comitting hours to comb through pages of a PDF isn't our top priority. 

Moz, one of the foremost authorities on SEO, has produced a...

The HubSpot Keyword Tool - Why You Need Google AdWords to Keep it Honest

By Alex Foley on February 02, 2016 in HubSpot

As you may know, one of the key components of inbound marketing is building a strong and consistent blogging platform in order to support organic traffic and lead generation. There is virtually no other tactic that has the evergreen impact that...

HubSpot's New Predictive Lead Scoring Tool

By Alex Foley on October 09, 2015 in HubSpot

We are still coming down from the high that is the annual HubSpot Inbound conference - with its thousands of eager attendees, prolific speakers, endless networking opportunities, and of course, new product announcements.

One of the most...

HubShop.ly: Resources for the HubSpot Shopify Integration

By Alex Foley on October 02, 2015

HubSpot is becoming more and more known for not only its robust marketing automation platform, but for the ever-growing list of 3rd-party integrations that can take the system to the next level.

This integration initiative has become an even...

The Power of A/B Testing in Marketing

By Alex Foley on June 17, 2015 in Strategy, Marketing

One of the classic challenges in the marketing world was having the ability to accurately measure the results of your marketing efforts.

Fortunately in our current digital age, virtually every tactic we use can be measured in some way and often...

So, What is HubSpot?

By Alex Foley on June 03, 2015 in HubSpot, Marketing

Inbound marketing is the golden child of the marketing world and for good reason - it is a proactive and fundamental shift that matches the way consumers want to learn about products and interact with businesses.

For more insight into this shift,...

What Will Inbound Marketing 2.0 Look Like?

By Alex Foley on May 11, 2015 in Marketing

Currently we in the marketing world are in a time of exciting opportunity for both ourselves and our clients.

With the initial groundswell and then frequent adoption of inbound marketing across all industries, we are seeing a fundamental shift...

Why Hybrid Marketers will Rule the Industry

By Alex Foley on April 13, 2015 in Marketing

Last year a hot topic amidst the perpetual shakeups in marketing was the rise of marketing technologists. The idea behind this term is that with the proliferation of digital technology we are experiencing a groundswell of new platforms and...

Why Simplicity is the Secret to Business Success

By Alex Foley on March 25, 2015 in Strategy, Marketing

"Simplicity is the ultimate sophistication." - Leonardo DaVinci

I'm breaking one of my own personal pet peeves by opening up with a quote. Let's just say when I stacked up how cliche the quote is with how brilliantly simple it is, simplicity won...

Are We Entering the Age of Copywriting Automation?

By Alex Foley on February 05, 2015

As the Content Manager and an Inbound Strategist for our company, I get to wear a lot of hats that take me away from the day-to-day copywriting that I experienced as a marketing professional fresh out of college. But those days and my very first...

10 Blog Management Tips to Live By

By Alex Foley on January 21, 2015 in Marketing

A few weeks ago we discussed some great tips on content guidelines and how to come up with content ideas for your business blog in order to help prevent the dangerous waters of writer's block.